How to Write a Brand Strategist Cover Letter (With Example)

Discover how to write a successful brand strategist cover letter. This guide provides essential tips and a detailed example to showcase your skills and experience to potential employers.

Writing a good cover letter is a key part of getting a job as a brand strategist. A cover letter is your chance to show why you're the right person for the job before an interview. It's where you can talk about your skills and experience in brand strategy.

Brand strategists help companies create and manage their image. They work on how a company looks and sounds to customers. A cover letter for this job needs to show that you understand branding and can help a company stand out.

In your cover letter, you should talk about your past work in branding. You can mention projects you've done or results you've gotten for other companies. It's also good to show that you know about the company you're applying to and why you want to work there.

A strong cover letter can make employers want to learn more about you. It can help you get an interview and maybe even get the job. That's why it's worth spending time to write a good one.

This article will show you how to write a cover letter for a brand strategist job. We'll give you tips on what to include and how to make your letter interesting to read. We'll also show you an example of a good cover letter. By the end, you'll know how to write a letter that helps you get noticed by employers.

Brand Strategist Cover Letter Example

Tracy Pena
(458) 943-9125
Jenny Hayes
Hiring Manager

Dear Jenny Hayes,

I am writing to express my strong interest in the Brand Strategist position at Interbrand. With my passion for brand development and strategic thinking, I am confident that I would be a valuable asset to your esteemed team.

Throughout my career, I have honed my skills in crafting compelling brand narratives and developing innovative strategies that resonate with target audiences. My experience spans various industries, allowing me to bring a diverse perspective to brand challenges. I am particularly drawn to Interbrand's reputation for creating and managing some of the world's most iconic brands, and I am excited about the possibility of contributing to your continued success.

In my previous roles, I have successfully:

• Led cross-functional teams to revitalize struggling brands, resulting in increased market share and customer loyalty • Developed and implemented data-driven brand strategies that aligned with business objectives and delivered measurable ROI • Conducted in-depth market research and competitor analysis to identify unique positioning opportunities for clients • Created comprehensive brand guidelines that ensured consistency across all touchpoints and markets

I am impressed by Interbrand's commitment to innovation and your holistic approach to brand management. Your recent work with [specific client or project] particularly caught my attention, and I would be thrilled to contribute my expertise to similar groundbreaking initiatives.

My strengths in strategic thinking, creative problem-solving, and effective communication make me well-suited to thrive in the dynamic environment at Interbrand. I am eager to bring my passion for branding and my ability to translate complex ideas into actionable strategies to your team.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with Interbrand's needs and to learn more about how I can contribute to your continued success.


Tracy Pena

How to Write & Format a Cover Letter Header

The header of your brand strategist cover letter is the first thing a hiring manager sees, making it crucial to get right. This section sets the tone for your entire letter and provides essential contact information. A well-crafted header ensures your application looks professional and makes it easy for employers to reach you.

Key Elements of a Cover Letter Header

Your header should include:

  1. Your full name
  2. Phone number
  3. Email address
  4. City and state (optional)
  5. LinkedIn profile or personal website (if relevant)

Formatting Tips

Keep the header clean and simple. Use a professional font and ensure all information is accurate and up-to-date. Align the text to the left or center, matching the overall formatting of your letter.

Recipient's Information

Below your contact details, include:

  1. Date of writing
  2. Recipient's name and title
  3. Company name
  4. Company address

If you don't know the specific recipient, research to find the appropriate hiring manager or department head. As a last resort, use "Dear Hiring Manager" or "Dear [Company Name] Team."

By creating a clear, professional header, you demonstrate attention to detail and make it easy for potential employers to contact you – essential first steps in landing that brand strategist position.

Tracy Pena
(458) 943-9125
Jenny Hayes
Hiring Manager

Greeting Your Potential Employer

After crafting a professional header for your brand strategist cover letter, it's time to focus on the greeting. This crucial element sets the tone for your letter and demonstrates your attention to detail and professionalism.

Research the recipient

Whenever possible, address your letter to a specific person. Take the time to research the company and identify the hiring manager or department head responsible for reviewing applications. This personal touch shows initiative and genuine interest in the position.

Use a professional salutation

Begin your letter with a formal greeting such as "Dear" followed by the recipient's name and title. For example:

  • "Dear Ms. Johnson,"
  • "Dear Mr. Smith,"
  • "Dear Dr. Lee,"

When the recipient is unknown

If you can't find a specific name, use a general but professional greeting:

  • "Dear Hiring Manager,"
  • "Dear Brand Strategy Team,"
  • "Dear [Company Name] Recruitment Team,"

Avoid outdated or overly generic salutations like "To Whom It May Concern" or "Dear Sir/Madam." These can make your letter feel impersonal and less engaging.

By crafting a thoughtful greeting, you'll set a positive tone for the rest of your cover letter and demonstrate your attention to detail – a crucial skill for any brand strategist.

Introducing Yourself in a Cover Letter

The introduction of your brand strategist cover letter is your opportunity to make a strong first impression and capture the reader's attention. This crucial opening paragraph should be concise, engaging, and tailored to the specific position and company you're applying to.

Begin by briefly introducing yourself and stating the position you're applying for. Then, quickly highlight your most relevant qualifications or experiences that make you an ideal candidate for the role. This could include your years of experience in brand strategy, notable achievements, or unique skills that set you apart from other applicants.

To make your introduction more compelling, consider mentioning how you learned about the position or why you're particularly interested in working for this company. This shows that you've done your research and are genuinely enthusiastic about the opportunity.

Remember to keep your introduction focused and to the point. Aim for 3-4 sentences that effectively communicate your value proposition and entice the reader to continue reading your cover letter. By crafting a strong introduction, you'll set the stage for the rest of your cover letter and increase your chances of landing an interview.

Strong Example

Dear Hiring Manager,

As a passionate brand strategist with over 8 years of experience in crafting compelling brand narratives, I was thrilled to come across the Brand Strategist position at XYZ Company. Your recent campaign for sustainable products particularly resonated with me, as it aligns perfectly with my expertise in developing purpose-driven brand strategies. I am excited about the prospect of contributing my innovative approach and proven track record of increasing brand awareness by 40% for my previous clients to your dynamic team.

Why is this a strong example?

This is a strong cover letter introduction for several reasons. First, it immediately demonstrates the candidate's relevant experience and passion for the role. The specific mention of 8 years of experience establishes credibility. Second, it shows that the applicant has researched the company by referencing a recent campaign, demonstrating genuine interest and initiative. Third, it aligns the candidate's values and expertise with the company's direction, highlighting a potential cultural fit. Finally, it includes a quantifiable achievement (increasing brand awareness by 40%), which provides concrete evidence of the candidate's capabilities. The introduction is concise yet informative, grabbing the reader's attention and encouraging them to read further.

Weak Example

Dear Hiring Manager,

I am writing to apply for the Brand Strategist position at your company. I saw the job posting online and thought it looked interesting. I have some experience in marketing and I think I could be a good fit for this role.

Why is this a weak example?

This introduction is weak for several reasons. First, it lacks enthusiasm and fails to grab the reader's attention. The opening line is generic and doesn't demonstrate any research into the company or role. The phrase 'thought it looked interesting' is lukewarm and doesn't convey genuine passion for the field. Additionally, the applicant's qualifications are vaguely stated ('some experience in marketing') without any specific achievements or skills that would set them apart. The closing statement 'I think I could be a good fit' lacks confidence and fails to make a compelling case for why the applicant should be considered. Overall, this introduction does not effectively sell the applicant's skills or demonstrate their understanding of brand strategy, making it unlikely to impress a hiring manager in this competitive field.

Writing the Body of Your Cover Letter

The body of your cover letter is where you can showcase your qualifications, experience, and passion for brand strategy. This section should provide compelling reasons why you're the ideal candidate for the position. Here are some key elements to include in the body of your brand strategist cover letter:

Highlight Relevant Experience

Discuss your most notable achievements in brand strategy. Focus on projects where you've successfully developed and implemented branding initiatives, increased brand awareness, or improved brand perception. Use specific metrics or outcomes to demonstrate the impact of your work.

Demonstrate Industry Knowledge

Show your understanding of current branding trends, challenges, and best practices. Mention any specialized knowledge or skills you have that are relevant to the company's industry or target market.

Align with Company Values

Research the company's mission, values, and recent branding efforts. Explain how your approach to brand strategy aligns with their goals and culture. This demonstrates your genuine interest in the role and the organization.

Showcase Soft Skills

Brand strategists need excellent communication, analytical, and creative thinking skills. Provide examples of how you've utilized these skills in your previous roles or projects.

Express Enthusiasm

Convey your passion for brand strategy and explain why you're excited about the opportunity to work with this specific company. This helps create a personal connection and shows your motivation for the role.

Remember to keep your cover letter body concise and focused, typically no longer than 2-3 paragraphs. Tailor your content to the specific job requirements and company needs to make a strong impression on the hiring manager.

Strong Example

As a passionate brand strategist with over 7 years of experience, I am excited to apply for the Brand Strategist position at XYZ Company. Throughout my career, I have successfully developed and implemented innovative brand strategies that have significantly increased market share and customer engagement for global brands.

At ABC Agency, I led a team that revitalized a struggling retail client's brand, resulting in a 35% increase in sales within six months. By conducting thorough market research and consumer behavior analysis, I identified key opportunities to differentiate the brand and created a compelling narrative that resonated with the target audience. Additionally, I spearheaded the development of a cohesive omnichannel strategy that improved brand consistency across all touchpoints, leading to a 50% increase in customer retention.

My expertise in data-driven decision-making and ability to translate complex market insights into actionable strategies align perfectly with XYZ Company's data-centric approach to brand development. I am particularly drawn to your company's commitment to sustainability and would be thrilled to contribute my skills in purpose-driven branding to further strengthen your position as an industry leader in this space.

I am confident that my strategic thinking, creative problem-solving abilities, and track record of delivering measurable results make me an ideal candidate for this role. I look forward to the opportunity to discuss how my experience and passion for brand strategy can contribute to XYZ Company's continued success.

Why is this a strong example?

This is a strong example of a cover letter body for a Brand Strategist position for several reasons. First, it immediately highlights the candidate's relevant experience and passion for the role, grabbing the reader's attention. The content then provides specific, quantifiable achievements that demonstrate the candidate's ability to drive results through strategic brand initiatives.

The example showcases the candidate's expertise in key areas such as market research, consumer behavior analysis, and omnichannel strategy development. By mentioning a specific success story (revitalizing a struggling retail client's brand), the candidate provides concrete evidence of their capabilities.

Furthermore, the cover letter body demonstrates the candidate's knowledge of the company they're applying to by mentioning XYZ Company's data-centric approach and commitment to sustainability. This shows that the candidate has done their research and can align their skills with the company's values and needs.

The closing paragraph confidently reiterates the candidate's qualifications and expresses enthusiasm for the opportunity, leaving a strong final impression. Overall, this example effectively communicates the candidate's value proposition and makes a compelling case for why they would be an asset to the company.

Weak Example

I am writing to apply for the Brand Strategist position at your company. I have some experience in marketing and I think I would be a good fit for this role. I am a hard worker and I am passionate about branding. I have used social media before and I think I could help your company grow its online presence. I am a team player and I am excited to work with your company.

Why is this a weak example?

This is a weak example of a Cover Letter Body for a Brand Strategist position for several reasons. Firstly, it lacks specificity and fails to showcase any concrete achievements or skills relevant to brand strategy. The language used is vague and generic, with phrases like 'some experience' and 'I think I could help' which don't inspire confidence. There's no mention of specific brand campaigns, strategic thinking, or measurable results from past work. The applicant also doesn't demonstrate knowledge of the company or industry. Furthermore, the writing style is informal and doesn't reflect the level of professionalism expected in this role. A strong cover letter for a Brand Strategist should highlight specific branding projects, demonstrate strategic thinking, and show a deep understanding of brand development and market trends.

How to Close Your Cover Letter

As you conclude your brand strategist cover letter, it's crucial to leave a lasting impression and provide a clear call to action. The closing paragraph is your final opportunity to reinforce your enthusiasm for the position and summarize why you're an excellent fit for the role.

In this section, express your gratitude for the reader's time and consideration. Reiterate your interest in the position and the company, emphasizing how your skills and experience align with their needs. Be confident in your abilities, but maintain a professional and courteous tone.

Include a proactive statement indicating your readiness for the next steps in the hiring process. This could be expressing your eagerness for an interview or suggesting a follow-up conversation. Provide your contact information again for easy reference.

Finally, close with a professional sign-off, such as "Sincerely" or "Best regards," followed by your full name. If submitting a physical letter, leave space for your handwritten signature above your typed name.

Remember, the closing should be concise yet impactful, leaving the reader with a positive impression and a clear understanding of your interest in the position.

Strong Example

Thank you for considering my application. I am excited about the opportunity to contribute to [Company Name]'s innovative brand strategies and would welcome the chance to discuss how my experience and passion for creating impactful brand narratives align with your team's goals. I look forward to the possibility of meeting with you to explore how I can help drive [Company Name]'s continued success in the competitive marketplace.

Why is this a strong example?

This is a strong cover letter closing for several reasons. First, it expresses gratitude for the reader's consideration, which is always a polite way to end a letter. The candidate then reiterates their enthusiasm for the specific role and company, showing they've tailored the letter to this particular opportunity. By mentioning 'innovative brand strategies,' the applicant demonstrates knowledge of the field and the company's focus. The closing also highlights the candidate's relevant skills ('experience and passion for creating impactful brand narratives') and ties them directly to the company's needs. The use of action-oriented language ('contribute,' 'drive') portrays the applicant as proactive and results-focused. Finally, the closing leaves the door open for further communication by expressing interest in a meeting, while also emphasizing the mutual benefit ('how I can help drive [Company Name]'s continued success'). This approach is confident without being presumptuous and shows initiative.

Weak Example

Thanks for your time. I hope to hear from you soon about this exciting opportunity. Have a great day!

Why is this a weak example?

This closing is weak for several reasons. First, it lacks enthusiasm and fails to reiterate the candidate's interest in the Brand Strategist position. The phrase 'Thanks for your time' comes across as generic and doesn't add value. Secondly, it doesn't include a call-to-action or express willingness for further discussion. The closing also misses an opportunity to reinforce the candidate's qualifications or unique value proposition. Finally, the casual 'Have a great day!' is too informal for a professional cover letter, especially for a Brand Strategist role where communication skills are crucial. A stronger closing would express genuine interest, reiterate qualifications, and include a professional sign-off.

Cover Letter FAQs for Brand Strategist


What is the ideal format and length for a Brand Strategist cover letter?


A Brand Strategist cover letter should typically be one page long, consisting of 3-4 paragraphs. Use a professional business letter format with your contact information at the top, followed by the date and the employer's details. Keep paragraphs concise and focused, highlighting your most relevant skills and experiences.


What key elements should I include in a Brand Strategist cover letter?


Your Brand Strategist cover letter should include: 1) An attention-grabbing opening paragraph, 2) Examples of your brand strategy successes, 3) Relevant skills and qualifications, 4) Knowledge of the company and its brand challenges, and 5) A strong closing paragraph with a call to action.


How can I make my Brand Strategist cover letter stand out?


To make your cover letter stand out, showcase your creativity and strategic thinking. Use compelling storytelling to describe a successful brand strategy you've developed. Demonstrate your understanding of the company's brand and suggest potential improvements. Use industry-specific language and metrics to prove your expertise.


Should I mention specific brand strategy tools or methodologies in my cover letter?


Yes, mentioning specific brand strategy tools or methodologies can be beneficial. Include relevant tools like SWOT analysis, brand positioning frameworks, or consumer insight methodologies you're proficient in. This demonstrates your technical knowledge and can set you apart from other candidates.


How should I address my lack of experience if I'm new to brand strategy?


If you're new to brand strategy, focus on transferable skills from related fields such as marketing, advertising, or business strategy. Highlight any relevant projects, internships, or coursework. Show enthusiasm for the field and demonstrate how your unique background can bring fresh perspectives to brand strategy.