How to Write a Content Writer Cover Letter (With Example)

Learn how to write an effective content writer cover letter with our guide. This resource provides clear steps and includes an example to help you make a strong impression.

Writing a good cover letter is a big part of getting a content writer job. It's the first thing employers see, so it needs to show off your skills and make them want to learn more about you. This article will help you write a cover letter that gets noticed.

A cover letter is like a short introduction of yourself to the company. It tells them why you want the job and why you'd be great at it. For content writers, it's extra important because it shows how well you can write.

In this article, you'll learn step by step how to write a content writer cover letter. We'll talk about what to include, how to make it sound good, and what mistakes to avoid. We'll also show you an example of a good cover letter so you can see how it all comes together.

Remember, your cover letter should be short but powerful. It should make the employer think, "I want to talk to this person!" By the end of this article, you'll know how to write a cover letter that does just that. So, let's get started and learn how to make your cover letter shine!

Content Writer Cover Letter Example

Owen Hall
(582) 704-9349
Brian Henderson
Hiring Manager

Dear Brian Henderson,

I am writing to express my strong interest in the Content Writer position at HubSpot. As a passionate and experienced writer with a keen eye for creating engaging and impactful content, I am excited about the opportunity to contribute to HubSpot's renowned marketing and content strategies.

Throughout my career, I have honed my skills in crafting compelling narratives across various platforms and industries. My ability to adapt my writing style to different target audiences and content formats aligns perfectly with HubSpot's diverse client base and multi-channel approach to content marketing.

What sets me apart is my deep understanding of SEO best practices and data-driven content creation. I have consistently delivered content that not only resonates with readers but also drives measurable results in terms of engagement, conversions, and organic search rankings. My experience with content management systems and marketing automation tools would allow me to seamlessly integrate into HubSpot's tech-savvy environment.

Moreover, I am particularly drawn to HubSpot's commitment to educating and empowering businesses through valuable content. Your company's inbound marketing philosophy resonates strongly with my own beliefs about the power of helpful, relevant content in building lasting relationships with customers.

I am eager to bring my creative energy, strategic thinking, and collaborative spirit to your team. I am confident that my skills in content creation, coupled with my adaptability and passion for staying ahead of industry trends, would make me a valuable asset to HubSpot's content team.

Thank you for considering my application. I look forward to the opportunity to discuss how my experiences and skills can contribute to HubSpot's continued success in content marketing.


Owen Hall

How to Write & Format a Cover Letter Header

The header of your content writer cover letter sets the tone for your application and provides essential contact information. A well-crafted header ensures your letter looks professional and makes it easy for hiring managers to reach you.

Key Elements of a Cover Letter Header

Your header should include:

• Your full name • Phone number • Email address • City and state (optional) • LinkedIn profile or professional website (optional)

Formatting Tips

Keep the header clean and easy to read. Use a legible font and consider aligning the text to the left or center. Ensure consistency with your resume header for a cohesive application package.

Professional Email Address

Use a professional email address, ideally one that includes your name. Avoid using quirky or informal email addresses that may not convey a serious, professional image.

Date and Employer's Information

Below your contact details, include the date and the employer's information:

• Date (month, day, year) • Hiring manager's name and title • Company name • Company address

If you don't know the hiring manager's name, use a general salutation like "Dear Hiring Manager" or research to find the appropriate contact person.

Owen Hall
(582) 704-9349
Brian Henderson
Hiring Manager

Greeting Your Potential Employer

After creating a professional header, the next crucial element of your content writer cover letter is the greeting. This sets the tone for your letter and demonstrates your attention to detail.

Use a personalized greeting

Whenever possible, address your letter to a specific person. Research the company to find the name of the hiring manager or relevant department head. A personalized greeting shows initiative and creates a stronger connection with the reader.

Default to a professional salutation

If you can't find a specific name, use a professional salutation such as "Dear Hiring Manager" or "Dear [Company Name] Team." Avoid outdated or overly formal greetings like "To Whom It May Concern."

Match the company's tone

Consider the company's culture and adjust your greeting accordingly. For more traditional firms, "Dear Mr./Ms. [Last Name]" is appropriate. For startups or creative agencies, a less formal "Hello [First Name]" might be suitable.

Proofread carefully

Double-check the spelling of names and titles. A mistake here can create a poor first impression and undermine your application as a content writer.

By crafting a thoughtful and appropriate greeting, you set the stage for a compelling cover letter that showcases your writing skills and attention to detail.

Introducing Yourself in a Cover Letter

The introduction of your content writer cover letter is crucial as it sets the tone for the rest of your application. This section is your opportunity to grab the reader's attention and make a strong first impression. A well-crafted introduction should be concise, engaging, and tailored to the specific job and company you're applying to.

To create an effective cover letter introduction:

Start with a Hook

Begin with a compelling statement or anecdote that relates to your writing skills or passion for content creation. This can help you stand out from other applicants.

Mention the Position

Clearly state the specific content writing position you're applying for. This shows that you've taken the time to tailor your letter to the job.

Express Your Enthusiasm

Convey your genuine interest in the role and the company. Enthusiasm can be contagious and may help you connect with the hiring manager.

Highlight Your Unique Value

Briefly mention one or two key qualifications or achievements that make you an ideal candidate for the position. This gives the reader a reason to continue reading your letter.

Keep It Concise

Aim for 2-3 sentences that pack a punch. Remember, you want to pique the reader's interest without overwhelming them with too much information upfront.

By following these guidelines, you can create an introduction that captures attention and encourages the hiring manager to read the rest of your cover letter with interest.

Strong Example

Dear Hiring Manager,

As a passionate storyteller with over five years of experience crafting compelling digital content, I was thrilled to discover the Content Writer position at TechInnovate Solutions. Your company's commitment to revolutionizing the tech industry through innovative products and engaging user experiences aligns perfectly with my expertise in translating complex ideas into clear, captivating narratives. With my proven track record of increasing reader engagement by 40% and driving a 25% boost in conversions through strategic content creation, I am eager to contribute my skills to your dynamic team.

Why is this a strong example?

This is a strong example of a Cover Letter Introduction for several reasons. First, it immediately establishes the candidate's relevant experience and passion for the field. The opening sentence grabs attention by highlighting the applicant's storytelling ability and years of experience. Second, it demonstrates research and genuine interest in the company by mentioning TechInnovate Solutions and their mission. This shows the applicant has taken the time to understand the company's goals. Third, it provides specific, quantifiable achievements (40% increase in reader engagement, 25% boost in conversions) which immediately showcase the candidate's value. Lastly, the introduction is concise yet informative, striking a balance between professionalism and enthusiasm. It sets a positive tone for the rest of the letter and gives the hiring manager compelling reasons to continue reading.

Weak Example

To whom it may concern,

I am writing to apply for the Content Writer position at your company. I saw your job posting online and thought I would be a good fit. I have some writing experience and I think I could do well in this role.

Why is this a weak example?

This introduction is weak for several reasons. First, it uses a generic salutation ('To whom it may concern') instead of addressing a specific person, which shows a lack of research and personalization. Second, the language is passive and uninspiring, failing to grab the reader's attention. The applicant doesn't demonstrate enthusiasm for the role or company. Third, it lacks specific details about the applicant's qualifications or what they know about the company. The phrase 'some writing experience' is vague and doesn't highlight any particular skills or achievements. Finally, the statement 'I think I could do well in this role' shows a lack of confidence and fails to convey the value the applicant could bring to the position. Overall, this introduction fails to make a strong first impression and is unlikely to engage the hiring manager.

Writing the Body of Your Cover Letter

The body of your content writer cover letter is where you can really shine and showcase your writing skills. This section should expand on your qualifications and demonstrate why you're the ideal candidate for the position.

Highlight Relevant Experience

Focus on your most relevant writing experiences, including any published work, client projects, or notable achievements. Quantify your accomplishments whenever possible, such as mentioning increased engagement rates or successful content campaigns.

Showcase Your Writing Style

Use this opportunity to demonstrate your writing prowess. Craft compelling sentences and maintain a professional yet engaging tone throughout. This will give the hiring manager a taste of your writing style and abilities.

Address Company Needs

Research the company and tailor your letter to their specific needs. Mention how your skills and experience align with their content goals and how you can contribute to their success.

Demonstrate Industry Knowledge

Show your understanding of content writing best practices, SEO principles, and current industry trends. This demonstrates your expertise and commitment to staying current in the field.

Highlight Soft Skills

Don't forget to mention relevant soft skills such as creativity, time management, and collaboration. These are crucial for content writers who often work with various teams and manage multiple projects.

Call to Action

Conclude the body with a strong statement expressing your enthusiasm for the role and your desire to discuss your qualifications further in an interview.

Strong Example

As a passionate and experienced content writer with over five years in the digital marketing industry, I am excited to apply for the Content Writer position at TechInnovate Solutions. My background in creating engaging, SEO-optimized content across various platforms aligns perfectly with your company's mission to deliver cutting-edge technology solutions.

Throughout my career, I have consistently produced high-quality, data-driven content that has increased web traffic and user engagement. For instance, at my current role with Digital Dynamics, I spearheaded a content strategy that resulted in a 45% increase in organic search traffic and a 30% improvement in conversion rates over six months.

I am particularly drawn to TechInnovate's commitment to innovation and your recent focus on AI-driven solutions. My experience in writing about emerging technologies, combined with my ability to explain complex concepts in accessible language, makes me well-suited to contribute to your content goals. I am confident that my skills in content creation, SEO best practices, and analytics-based optimization would be valuable assets to your team.

I look forward to the opportunity to discuss how my experience and passion for technology writing can contribute to TechInnovate's continued success and growth in the industry.

Why is this a strong example?

This is a strong example of a cover letter body for several reasons. First, it immediately establishes the candidate's relevant experience and aligns it with the company's needs. The writer demonstrates knowledge of the company by mentioning TechInnovate's mission and recent focus on AI-driven solutions, showing they've done their research.

The letter provides specific, quantifiable achievements (45% increase in organic search traffic, 30% improvement in conversion rates) which lend credibility to the candidate's claims of expertise. This use of data is particularly effective for a content writing position, as it shows the candidate understands the importance of measurable results.

The writer also tailors their skills to the job, mentioning abilities like explaining complex concepts and knowledge of SEO best practices, which are crucial for a content writer in the tech industry. The letter maintains a professional yet enthusiastic tone throughout, expressing genuine interest in the company and the position.

Finally, the closing paragraph confidently restates the candidate's value proposition without being overly pushy, leaving a strong final impression. Overall, this cover letter body effectively showcases the candidate's qualifications, achievements, and fit for the role, making it a strong example.

Weak Example

I am writing to apply for the Content Writer position at your company. I have some experience writing blog posts and social media content. I think I would be a good fit for this role because I enjoy writing and I'm a fast learner. I am available to start immediately and can work flexible hours.

Why is this a weak example?

This is a weak example for several reasons. First, it lacks specificity and fails to showcase the applicant's unique skills or achievements. The language is vague, using phrases like 'some experience' without providing concrete details. It doesn't demonstrate knowledge of the company or the specific role requirements. The applicant also doesn't provide any examples of their work or quantifiable results. The statement about being a 'fast learner' is generic and doesn't add value without context. Finally, the closing statement about availability seems premature and doesn't address how the applicant's skills would benefit the company. A stronger cover letter would include specific achievements, tailored skills, and a clear understanding of the company's needs.

How to Close Your Cover Letter

To wrap up your content writer cover letter effectively, you'll need a strong closing. This final section is your last chance to make a positive impression and prompt the hiring manager to take action.

Reiterate Your Interest

Briefly restate your enthusiasm for the position and the company. This reinforces your motivation and dedication.

Express Gratitude

Thank the reader for their time and consideration. This shows professionalism and courtesy.

Call to Action

Politely express your interest in discussing the opportunity further. You can suggest a meeting or interview, but keep it open-ended.

Professional Sign-off

End with a formal closing such as "Sincerely" or "Best regards," followed by your full name.

Additional Information

If relevant, mention any attachments like your resume or writing samples. You can also indicate your availability for an interview or your intention to follow up.

Remember, your closing should be concise yet impactful. It should leave the reader with a positive impression and a clear understanding of your interest in the position. Keep the tone professional and confident, mirroring the rest of your cover letter.

Strong Example

Thank you for considering my application. I am excited about the opportunity to contribute my content creation skills to your team and help drive engagement for your brand. I would welcome the chance to discuss how my experience in crafting compelling narratives and optimizing content for SEO can benefit your organization. I look forward to speaking with you soon about how I can help [Company Name] achieve its content marketing goals.

Why is this a strong example?

This is a strong cover letter closing for several reasons. First, it expresses gratitude for the reader's consideration, which is polite and professional. It then reiterates enthusiasm for the position, demonstrating genuine interest. The closing also highlights specific skills (content creation, crafting narratives, SEO optimization) that are directly relevant to the content writer role, showing the applicant understands the job requirements. Furthermore, it proactively suggests a next step (discussing the applicant's experience) and ties the applicant's skills to the company's goals, demonstrating a results-oriented mindset. The closing is confident without being presumptuous, and it leaves a strong final impression that encourages further communication.

Weak Example

Thanks for your time. I hope to hear from you soon. Have a great day!

Why is this a weak example?

This closing is weak for several reasons. First, it's generic and could be used for any job application, showing no specific interest in the content writing position. It lacks enthusiasm and fails to reiterate the writer's qualifications or interest in the role. The phrase 'Thanks for your time' can come across as perfunctory, while 'Have a great day!' is too casual for a professional cover letter. A stronger closing would reaffirm the applicant's passion for content writing, express eagerness to contribute to the company, and include a call to action, such as requesting an interview. This weak closing misses an opportunity to make a lasting impression and stand out from other applicants.

Cover Letter FAQs for Content Writer


What is the ideal format and length for a Content Writer cover letter?


A Content Writer cover letter should typically be one page long, consisting of 3-4 paragraphs. Use a professional business letter format with your contact information at the top, followed by the date and the employer's details. Keep paragraphs concise and focused, highlighting your relevant skills and experiences. Aim for 250-400 words total.


What key elements should I include in my Content Writer cover letter?


Your Content Writer cover letter should include: a strong opening paragraph that grabs attention, 1-2 paragraphs showcasing your relevant writing experience and skills, examples of your successful content projects or campaigns, your understanding of SEO and content strategy, and a closing paragraph expressing your enthusiasm for the role and requesting an interview.


How can I make my Content Writer cover letter stand out?


To make your cover letter stand out, tailor it to the specific job and company, demonstrate your knowledge of their brand and content needs, include metrics or results from your previous writing work, showcase your unique voice and writing style, and possibly include a link to your online portfolio or writing samples.


Should I mention specific writing tools or platforms in my Content Writer cover letter?


Yes, mentioning specific writing tools, content management systems (CMS), or SEO platforms you're proficient with can be beneficial. This shows your technical expertise and readiness to contribute immediately. However, only mention tools that are relevant to the job description or commonly used in the industry.


How should I address gaps in experience when writing a Content Writer cover letter?


If you have gaps in your content writing experience, focus on transferable skills from other roles or personal projects. Highlight any freelance work, blogging experience, or relevant coursework. Emphasize your passion for writing and your ability to learn quickly. If you've used the gap to improve your skills, mention any courses or certifications you've completed related to content writing.