Writing a good cover letter is a key part of getting a copywriter job. It's your chance to show off your writing skills and make a strong first impression on possible employers. A cover letter lets you explain why you're the right person for the job and share your best qualities.
For copywriters, the cover letter is extra important. It's not just a way to introduce yourself - it's also a sample of your work. Employers will look at your cover letter to see how well you can write and if you can grab their attention. This means your cover letter needs to be clear, interesting, and show your skills as a writer.
In this article, we'll talk about how to write a great cover letter for a copywriter job. We'll go over what to include, how to make it stand out, and give you tips to improve your chances of getting an interview. Whether you're new to copywriting or have been doing it for years, these tips will help you create a cover letter that gets noticed.
Remember, a good cover letter can be the difference between getting an interview and having your application ignored. So, it's worth taking the time to get it right. Let's dive in and learn how to write a copywriter cover letter that will impress employers and help you land your dream job.
Copywriter Cover Letter Example
Dear Kenneth Scott,
I am writing to express my strong interest in the Copywriter position at Ogilvy. As a passionate and creative wordsmith, I am excited about the opportunity to contribute my skills and innovative ideas to your renowned agency.
With a keen eye for detail and a flair for crafting compelling narratives, I have honed my copywriting abilities through various projects and experiences. My background in creating engaging content across multiple platforms has equipped me with the versatility needed to thrive in the fast-paced advertising world that Ogilvy is known for.
What sets me apart is my ability to quickly grasp complex concepts and translate them into clear, persuasive copy that resonates with target audiences. I am adept at conducting in-depth research to understand client needs, market trends, and consumer behavior, allowing me to create impactful messaging that drives results.
I am particularly drawn to Ogilvy's reputation for groundbreaking campaigns and its commitment to pushing creative boundaries. Your agency's work on [insert specific campaign name] particularly impressed me, and I am eager to contribute to similar innovative projects.
In addition to my writing skills, I bring a collaborative spirit and a willingness to adapt to new challenges. I thrive in team environments and am always open to feedback, believing that the best ideas often emerge from collective brainstorming and constructive criticism.
I am confident that my passion for copywriting, combined with my adaptability and creative problem-solving skills, would make me a valuable asset to the Ogilvy team. I am excited about the possibility of bringing fresh perspectives and contributing to the continued success of your agency.
Thank you for considering my application. I look forward to the opportunity to discuss how my skills and enthusiasm align with Ogilvy's needs and to learn more about how I can contribute to your creative team.
Sincerely,
Joann Wright
How to Write & Format a Cover Letter Header
The header of your copywriter cover letter sets the tone for your application and provides essential contact information. It's the first thing a hiring manager sees, so it's crucial to make a good impression right from the start.
Include Your Contact Information
Begin your cover letter header with your full name, address, phone number, and email address. Ensure this information is up-to-date and professional. If you have a personal website or portfolio showcasing your copywriting work, include the URL as well.
Add the Date
Below your contact information, include the current date. This helps to establish when the letter was written and demonstrates attention to detail.
Recipient's Information
Next, add the recipient's details. If possible, address the letter to a specific person rather than using a generic greeting. Include their name, title, company name, and address. If you're unsure of the recipient's name, research the company or job posting to find the appropriate contact.
Use a Professional Format
Format your header in a clean, easy-to-read style. Use a standard font and appropriate spacing to ensure readability. Align all elements to the left for a traditional look, or consider a modern centered approach if it suits the company's style.
Tailor to the Company
If you're applying to a creative agency or a company with a distinct brand identity, consider subtly incorporating elements of their style into your header design. This shows attention to detail and alignment with their brand, which can be particularly important for a copywriting position.
Greeting Your Potential Employer
After crafting a professional header for your copywriter cover letter, the next crucial element is the greeting. This section sets the tone for your letter and demonstrates your attention to detail.
Research the recipient
Whenever possible, address your letter to a specific person. Take the time to research the company and find out who will be reviewing applications. This personal touch shows initiative and genuine interest in the position.
Use a professional salutation
If you know the recipient's name, use "Dear Mr./Ms./Dr. [Last Name]:" For example, "Dear Ms. Johnson:" If you're unsure about the recipient's gender, use their full name: "Dear Taylor Smith:"
When the recipient is unknown
If you can't find a specific name, opt for a general but professional greeting. Avoid outdated phrases like "To Whom It May Concern." Instead, try:
- "Dear Hiring Manager:"
- "Dear [Company Name] Recruiting Team:"
- "Dear Creative Director:"
Avoid overly casual greetings
While the copywriting field often embraces creativity, it's best to err on the side of professionalism in your cover letter greeting. Save your witty wordplay for the body of the letter where you can showcase your copywriting skills more appropriately.
Remember, the greeting is your first opportunity to make a positive impression. A well-crafted salutation demonstrates your professionalism and attention to detail, setting the stage for the compelling content that follows.
Introducing Yourself in a Cover Letter
The introduction of your copywriter cover letter is your chance to make a strong first impression and grab the reader's attention. This crucial section sets the tone for the rest of your letter and should immediately convey your enthusiasm for the position and your unique value as a candidate.
Crafting an Engaging Opening
Begin with a compelling statement that highlights your relevant skills or accomplishments. Mention the specific job title and company name to show you've tailored the letter. Briefly explain why you're excited about the opportunity and how your background aligns with the role.
Showcasing Your Unique Value Proposition
Use the introduction to differentiate yourself from other applicants. Mention a notable achievement or specific expertise that makes you an ideal fit for the position. This could be a successful campaign you've worked on or a particular area of copywriting you excel in.
Demonstrating Company Knowledge
Show that you've done your research by referencing something specific about the company, such as a recent project or their brand voice. This demonstrates your genuine interest and helps establish a connection with the reader.
Transitioning to the Body
End your introduction with a sentence that smoothly leads into the main body of your letter, where you'll provide more detailed evidence of your qualifications and suitability for the role.
Strong Example
Dear Hiring Manager,
As a passionate storyteller with a knack for crafting compelling narratives, I was thrilled to discover the Copywriter position at XYZ Creative Agency. With over five years of experience in creating engaging content that drives results, I am eager to bring my creative flair and strategic mindset to your award-winning team. Your recent campaign for sustainable fashion brand EcoWear particularly resonated with me, as it perfectly blended emotional appeal with a powerful call-to-action – a balance I strive for in all my work.
Why is this a strong example?
This introduction is strong for several reasons. First, it immediately captures attention by highlighting the applicant's passion and relevant skills. The mention of 'storyteller' and 'compelling narratives' directly relates to copywriting. Second, it demonstrates research and genuine interest in the company by referencing a specific campaign. This shows initiative and enthusiasm for the role. Third, it succinctly summarizes the applicant's experience and what they can bring to the team, making a clear value proposition. Finally, the tone is professional yet personable, striking a good balance for a creative role. Overall, this introduction effectively showcases the applicant's qualifications and enthusiasm, making the hiring manager likely to continue reading.
Weak Example
To whom it may concern, I am writing to apply for the Copywriter position I saw advertised on your website. I have some experience in writing and think I would be a good fit for this role.
Why is this a weak example?
This introduction is weak for several reasons. First, it uses the generic 'To whom it may concern,' which shows a lack of effort in researching the company or finding the appropriate contact person. Second, the language is vague and unenthusiastic, failing to grab the reader's attention or showcase the applicant's passion for copywriting. The phrase 'some experience' is particularly weak, as it doesn't highlight specific skills or achievements. Lastly, the applicant merely states they would be a 'good fit' without providing any compelling reasons why. A strong cover letter introduction should be personalized, enthusiastic, and immediately demonstrate the applicant's value to the company.
Writing the Body of Your Cover Letter
The body of your copywriter cover letter is where you'll make your strongest case for why you're the ideal candidate for the position. This section should expand on your most relevant skills, experiences, and accomplishments that directly relate to the job requirements.
Begin by highlighting your copywriting expertise and showcasing your understanding of the company's brand voice and target audience. Mention specific projects or campaigns you've worked on that demonstrate your ability to create engaging, persuasive content across various platforms.
Next, focus on your unique selling points. Discuss any specialized skills you possess, such as SEO knowledge, social media marketing experience, or proficiency in content management systems. Emphasize how these skills can benefit the company and contribute to their marketing goals.
Include quantifiable achievements whenever possible. For example, mention how your copy increased conversion rates, boosted engagement metrics, or generated leads for previous employers or clients. This concrete evidence of your impact will help set you apart from other applicants.
Address any specific requirements mentioned in the job description and explain how you meet or exceed them. If the company is looking for someone with experience in a particular industry or with certain types of content, highlight your relevant background in these areas.
Finally, demonstrate your enthusiasm for the role and the company. Show that you've done your research by mentioning recent company news, campaigns, or initiatives that you admire. Explain how your skills and passion align with the company's mission and values, and express your eagerness to contribute to their success.
Remember to keep your cover letter body concise and focused, typically no more than two or three paragraphs. Use strong, active language and avoid repeating information already present in your resume. Instead, use this space to elaborate on your most impressive qualifications and convey your genuine interest in the position.
Strong Example
As a passionate and results-driven copywriter with over five years of experience in crafting compelling content across various industries, I am excited about the opportunity to contribute my skills to your esteemed marketing team. In my current role at XYZ Agency, I have consistently delivered high-converting copy that has increased client engagement by an average of 35% and boosted sales by 28% year-over-year. My ability to adapt my writing style to different brand voices and target audiences has been instrumental in creating successful campaigns for clients ranging from startups to Fortune 500 companies. I am particularly drawn to your company's innovative approach to digital marketing and believe my expertise in SEO optimization and data-driven content creation would be a valuable asset to your team. I am eager to bring my creative problem-solving skills and strategic thinking to help drive your company's continued success in the competitive digital landscape.
Why is this a strong example?
This is a strong example of a cover letter body for a Copywriter position because it effectively showcases the candidate's relevant experience, quantifiable achievements, and specific skills that align with the job requirements. The content demonstrates the applicant's understanding of the industry and the company's needs, while also expressing genuine enthusiasm for the role. The use of concrete numbers to illustrate past successes adds credibility and impact to the claims made. Additionally, the paragraph is well-structured, concise, and tailored to the specific company, showing that the applicant has done their research and is genuinely interested in the position.
Weak Example
I am writing to apply for the Copywriter position at your company. I have always loved writing and I think I would be good at this job. I have a degree in English and I've written some blog posts before. I'm a hard worker and I learn quickly. Please consider me for this role.
Why is this a weak example?
This is a weak example for several reasons. First, it lacks specificity and fails to demonstrate knowledge of the company or role. The applicant doesn't mention any particular skills or experiences that directly relate to copywriting. The language is generic and doesn't showcase the writer's ability to craft compelling content. There's no mention of achievements or specific examples of writing success. The tone is also quite passive and doesn't convey enthusiasm or confidence. A strong copywriter cover letter should demonstrate the applicant's writing skills, highlight relevant experiences, and show understanding of the company's needs and brand voice.
How to Close Your Cover Letter
As you conclude your copywriter cover letter, it's crucial to end on a strong note. The closing paragraph is your final opportunity to leave a lasting impression and prompt the hiring manager to take action.
Reaffirm Your Interest and Value
In your closing paragraph, briefly restate your enthusiasm for the position and the company. Remind the reader why you're an excellent fit for the role by summarizing your key strengths or unique selling points.
Call to Action
Express your eagerness to discuss the opportunity further in an interview. Mention that you're looking forward to hearing from them and are available to provide any additional information they may need.
Professional Sign-Off
Choose an appropriate and professional closing, such as "Sincerely," "Best regards," or "Thank you for your consideration." Follow this with your full name.
Contact Information
If not already included in the letter header, provide your phone number and email address below your name for easy reference.
Remember, your cover letter closing should be concise yet impactful, leaving the reader with a positive impression and a clear next step. Keep it professional, confident, and tailored to the specific opportunity you're pursuing.
Strong Example
Thank you for considering my application. I'm excited about the opportunity to contribute my creative expertise and passion for crafting compelling narratives to your team. I look forward to the possibility of discussing how my skills and experience align with your company's vision and goals. I'll follow up next week to ensure you've received my application and to answer any questions you may have.
Why is this a strong example?
This is a strong closing for several reasons. First, it expresses gratitude and enthusiasm, which leaves a positive impression. It also reiterates the applicant's key strengths (creative expertise and passion for crafting narratives) and ties them directly to the company's needs. The closing demonstrates proactivity by mentioning a follow-up, which shows initiative and genuine interest in the position. Finally, it leaves the door open for further communication, inviting questions and implying a readiness for next steps. This approach is confident without being presumptuous, and it gives the hiring manager a clear expectation of future contact.
Weak Example
Thanks for your time. I hope to hear from you soon. Have a nice day!
Why is this a weak example?
This closing is weak for several reasons. First, it's generic and could be used for any job application, showing no specific enthusiasm for the copywriting position. Second, it lacks a call to action or any mention of next steps, missing an opportunity to express eagerness for an interview. Third, the tone is overly casual and doesn't maintain the professional demeanor expected in a cover letter. Finally, it fails to reiterate the candidate's interest in the role or company, or to summarize their key qualifications. A strong closing should leave a lasting impression and reinforce why the applicant is an ideal fit for the copywriting position.
Cover Letter FAQs for Copywriter
What is the ideal format and length for a copywriter cover letter?
A copywriter cover letter should typically be one page long, consisting of 3-4 concise paragraphs. Use a professional business letter format with your contact information at the top, followed by the date and the employer's details. Keep paragraphs short and focused, highlighting your relevant skills, experience, and enthusiasm for the role. Aim for 250-400 words total, ensuring every sentence adds value and showcases your writing abilities.
What key elements should I include in my copywriter cover letter?
Your copywriter cover letter should include: 1) A strong opening that grabs attention and states the position you're applying for, 2) A brief overview of your relevant experience and skills in copywriting, 3) Specific examples of your successful copywriting projects or campaigns, 4) How your skills align with the company's needs and culture, 5) A call-to-action closing paragraph expressing your interest in an interview and thanking the reader for their time.
How can I make my copywriter cover letter stand out from other applicants?
To make your copywriter cover letter stand out, use your writing skills to craft a compelling narrative. Start with a hook that showcases your creativity. Tailor your letter to the specific company and role, demonstrating your research and genuine interest. Include metrics or results from your past work to prove your effectiveness. Use a confident, professional tone and ensure your letter is error-free. Consider adding a unique element, like a tagline or a creative format, that aligns with the company's brand or the specific role.
Should I include samples of my work in my copywriter cover letter?
While it's not necessary to include full samples in your cover letter, you should definitely mention 1-2 of your best or most relevant copywriting projects. Briefly describe the project, your role, and the results achieved. You can also direct the reader to your portfolio website or attached samples if requested in the job posting. The cover letter itself should serve as a sample of your writing skills, so ensure it's well-crafted and error-free.