How to Write a Event Planner Cover Letter (With Example)

Learn how to write an effective event planner cover letter. This guide offers practical tips and an example to help you become a strong candidate for event planning roles.

Writing a good cover letter is a key step when trying to get a job as an event planner. It's the first thing a possible employer sees, so it needs to make a strong first impression. A cover letter lets you show off your skills and explain why you're the right person for the job.

In this article, we'll talk about how to write a cover letter that will help you get noticed when applying for event planning jobs. We'll go over what to include, how to structure your letter, and give tips to make your application stand out. By the end, you'll have a better idea of how to create a cover letter that showcases your talents and gets employers interested in you.

Event planning is a job that needs many different skills. You have to be good at organizing, talking to people, solving problems, and managing time. Your cover letter is a chance to show that you have these skills. It's also a way to tell your story and explain why you want to work in event planning.

We'll start by looking at the basic parts of a cover letter. Then, we'll give specific advice for event planners on what to write about. We'll also share some common mistakes to avoid. Finally, we'll show you an example of a good event planner cover letter to help guide you.

Remember, a cover letter is your chance to make a good first impression. It should make the employer want to learn more about you and invite you for an interview. With the right approach, your cover letter can open doors to exciting opportunities in the world of event planning.

Event Planner Cover Letter Example

Violet Barrett
(345) 289-1015
Elaine Gardner
Hiring Manager

Dear Ms. Gardner,

I am writing to express my strong interest in the Event Planner position at Eventbrite. As an experienced and passionate event planning professional, I am excited about the opportunity to contribute my skills and creativity to your dynamic team.

With a proven track record of successfully organizing and executing a wide range of events, from intimate gatherings to large-scale conferences, I bring a unique blend of creativity, attention to detail, and strategic thinking to every project. My expertise in event logistics, vendor management, and budget optimization aligns perfectly with the innovative approach that Eventbrite is known for in the industry.

What sets me apart is my ability to leverage cutting-edge technology and data-driven insights to enhance event experiences. I am particularly impressed by Eventbrite's commitment to revolutionizing the event industry through its advanced ticketing and registration platform. My proficiency in utilizing event management software and analytics tools would allow me to seamlessly integrate with your existing systems and contribute to driving attendance and engagement for your clients' events.

Furthermore, I am adept at cultivating strong relationships with clients, vendors, and team members, ensuring smooth communication and flawless execution of events. My experience in crisis management and problem-solving has equipped me to handle unexpected challenges with grace and efficiency, always ensuring client satisfaction.

I am particularly drawn to Eventbrite's mission of bringing the world together through live experiences. Your company's global reach and commitment to innovation in the events industry perfectly align with my career aspirations and personal values. I am eager to contribute to Eventbrite's continued success and growth in this rapidly evolving sector.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experience can contribute to Eventbrite's ongoing success in revolutionizing the event planning industry.


Violet Barrett

How to Write & Format a Cover Letter Header

The header of your event planner cover letter is the first thing a potential employer will see, so it's crucial to make a strong first impression. This section should be clean, professional, and contain all the necessary contact information for both you and the recipient.

Your Contact Information

Begin by listing your full name, mailing address, phone number, and email address. Ensure that your email address is professional and appropriate for job applications. If you have a personal website or LinkedIn profile relevant to event planning, you may include those as well.


Skip a line after your contact information and include the current date. This helps to keep your application organized and timely.

Recipient's Information

Following the date, add the recipient's details. This should include the name of the hiring manager or recruiter, their job title, the company name, and the company's address. If you don't know the specific name of the recipient, try to find it through research or by contacting the company directly. As a last resort, you can use a general salutation like "Dear Hiring Manager" or "Dear [Company Name] Recruitment Team."

Subject Line

Consider adding a clear and concise subject line that states the position you're applying for. This helps the recipient quickly identify the purpose of your letter, especially if they're reviewing multiple applications.

By crafting a well-organized and informative header, you set the stage for a professional and compelling cover letter that showcases your attention to detail – a crucial skill for any event planner.

Violet Barrett
(345) 289-1015
Elaine Gardner
Hiring Manager

Greeting Your Potential Employer

After crafting a professional header for your event planner cover letter, the next crucial element is the greeting. This section sets the tone for your letter and demonstrates your attention to detail and professionalism.

Research the Recipient

Whenever possible, address your cover letter to a specific person. Take the time to research the company and find out who will be reviewing applications. This extra effort shows initiative and genuine interest in the position.

Use a Professional Salutation

If you have a name, use "Dear Mr./Ms./Dr. [Last Name]:" as your greeting. When unsure about gender, it's acceptable to use the full name, such as "Dear Alex Johnson:". If you can't find a specific name, opt for a general yet professional greeting like "Dear Hiring Manager:" or "Dear Event Planning Team:".

Avoid Outdated or Overly Casual Greetings

Steer clear of outdated phrases like "To Whom It May Concern" or overly casual greetings such as "Hey there" or "Hi folks". These can come across as impersonal or unprofessional, potentially harming your first impression.

Double-Check for Accuracy

Always double-check the spelling of names and ensure you're using the correct title. A small error in this section can suggest a lack of attention to detail, which is particularly important for an event planner role.

Introducing Yourself in a Cover Letter

The introduction of your event planner cover letter is your opportunity to make a strong first impression and capture the reader's attention. This crucial section should immediately convey your enthusiasm for the position and highlight your most relevant qualifications.

Begin by stating the specific position you're applying for and how you learned about the opening. This shows you've done your research and are genuinely interested in the role. Next, briefly mention your top qualifications that make you an ideal candidate for the job. Focus on skills and experiences that directly relate to event planning, such as project management, vendor coordination, or budget oversight.

Consider mentioning a notable achievement or successful event you've planned in the past. This gives the employer a concrete example of your capabilities and sets you apart from other applicants. However, keep it concise – you'll have the opportunity to elaborate on your experiences in the body of the letter.

Lastly, express your enthusiasm for the company and the position. Research the organization beforehand and mention something specific that appeals to you about their work or culture. This demonstrates your genuine interest and shows that you've taken the time to learn about the company.

Remember, the goal of your introduction is to entice the reader to continue reading your cover letter. Keep it concise, engaging, and focused on why you're the perfect fit for the event planner position.

Strong Example

Dear Hiring Manager,

As an experienced event planner with a proven track record of orchestrating unforgettable experiences, I was thrilled to discover the Event Coordinator position at Stellar Events Inc. With over seven years of experience in conceptualizing and executing diverse events, from intimate corporate gatherings to large-scale festivals, I am confident in my ability to bring creativity, precision, and innovation to your esteemed organization.

Why is this a strong example?

This introduction is strong for several reasons. First, it immediately establishes the applicant's relevant experience and enthusiasm for the specific position. The phrase 'proven track record' suggests success in previous roles. The mention of 'seven years of experience' and the range of events handled demonstrates depth and versatility. The closing statement confidently asserts the applicant's key qualities (creativity, precision, innovation) that are valuable in event planning. The tone is professional yet engaging, and it's tailored to the company ('Stellar Events Inc.'), showing the applicant has done their research. Overall, it quickly captures attention and gives a snapshot of what the applicant can offer, making the hiring manager want to read more.

Weak Example

Hi there, I'm writing to apply for the Event Planner position I saw on your website. I've been to a lot of parties and think I'd be good at planning them professionally. I'm a fun person who likes to socialize, so I think this job would be perfect for me.

Why is this a weak example?

This is a weak cover letter introduction for several reasons. First, it uses an overly casual tone ('Hi there') which is inappropriate for a professional application. Second, it lacks specific qualifications or relevant experience, relying instead on personal interests ('been to a lot of parties', 'fun person who likes to socialize') rather than professional skills. Third, it fails to demonstrate knowledge of the company or the specific role requirements. Finally, it doesn't highlight any unique value the candidate could bring to the position or explain why they're particularly suited for event planning beyond enjoying social activities. A strong introduction should be more formal, showcase relevant skills and experience, and demonstrate enthusiasm for the specific role and company.

Writing the Body of Your Cover Letter

The body of your event planner cover letter is where you can truly showcase your qualifications and enthusiasm for the role. This section allows you to elaborate on your relevant skills, experiences, and achievements that make you an ideal candidate for the position.

Highlight Relevant Skills

Focus on skills that are directly applicable to event planning, such as:

  • Project management
  • Vendor negotiations
  • Budget management
  • Client relations
  • Attention to detail

Showcase Your Experience

Provide specific examples of successful events you've planned or contributed to. Quantify your achievements when possible, such as:

  • Number of attendees
  • Budget size
  • Client satisfaction ratings

Demonstrate Industry Knowledge

Show your understanding of current trends and best practices in event planning. This could include:

  • Sustainability in events
  • Virtual and hybrid event expertise
  • Use of event technology

Express Passion for the Role

Convey your genuine enthusiasm for event planning and explain why you're interested in this particular position and company. This helps the employer see your potential as a dedicated team member.

Connect Your Experience to the Job Requirements

Align your skills and experiences with the specific requirements listed in the job description. This shows the employer that you've carefully read the posting and understand what they're looking for in a candidate.

Remember to keep your cover letter body concise and impactful, focusing on your most relevant qualifications and experiences that make you stand out as an event planner.

Strong Example

As an experienced Event Planner with over 5 years in the industry, I am thrilled to apply for the Event Coordinator position at Stellar Events Inc. Throughout my career, I have successfully organized and executed over 100 events, ranging from intimate corporate gatherings to large-scale weddings for 500+ guests. My expertise in vendor management, budget control, and creative problem-solving has consistently resulted in client satisfaction rates exceeding 98%.

In my current role at Premier Events, I have honed my skills in cutting-edge event technologies and sustainable practices. For instance, I implemented a digital RSVP system that increased response rates by 30% and reduced paper waste by 75%. Additionally, I have cultivated strong relationships with local suppliers, enabling me to negotiate favorable rates and ensure seamless event execution.

I am particularly drawn to Stellar Events Inc.'s commitment to innovative and eco-friendly event solutions. Your recent 'Green Gala' project aligns perfectly with my passion for sustainable event planning. I am excited about the opportunity to bring my experience and fresh ideas to your team, contributing to your reputation as a leader in the industry.

Why is this a strong example?

This is a strong example of a cover letter body for an Event Planner position because it effectively showcases the candidate's relevant experience, specific achievements, and alignment with the company's values. The content is detailed and tailored to the job, demonstrating the applicant's understanding of the role and industry.

Key strengths include:

  1. Quantifiable achievements: Mentions organizing 100+ events and a 98% client satisfaction rate, which provides concrete evidence of success.
  2. Specific skills: Highlights expertise in vendor management, budget control, and problem-solving, which are crucial for event planning.
  3. Recent relevant experience: Discusses implementing new technologies and sustainable practices, showing adaptability and current industry knowledge.
  4. Alignment with company values: Expresses interest in the company's eco-friendly approach, demonstrating research and genuine interest in the position.
  5. Enthusiasm and forward-thinking: Conveys excitement about the role and offers to bring fresh ideas, indicating potential value to the employer.

This example effectively combines professional accomplishments with personality, making it a compelling case for the candidate's suitability for the role.

Weak Example

I am writing to apply for the Event Planner position at your company. I have some experience in planning parties for my friends and family. I think I would be good at this job because I like to have fun and I'm organized. I can use Microsoft Word and Excel, and I'm pretty creative. Please consider me for this position.

Why is this a weak example?

This example is weak for several reasons. Firstly, it lacks professionalism and fails to showcase relevant industry experience. The applicant only mentions planning parties for friends and family, which is not equivalent to professional event planning. The language used is informal and doesn't demonstrate a deep understanding of the role. Additionally, the skills mentioned (Microsoft Word, Excel, and creativity) are too basic and not specific to event planning. The cover letter doesn't highlight any specific achievements, certifications, or knowledge of event planning software or industry trends. It also fails to address the company's needs or explain how the applicant's skills would benefit the organization. Overall, this example lacks the depth, specificity, and professional tone required for a strong cover letter in the event planning industry.

How to Close Your Cover Letter

The closing of your event planner cover letter is your final opportunity to leave a lasting impression on the hiring manager. This section should reinforce your enthusiasm for the position and provide a clear call to action.

Express gratitude

Begin by thanking the reader for their time and consideration. This simple gesture demonstrates professionalism and courtesy.

Reiterate your interest

Briefly restate your interest in the position and the company. This reinforces your enthusiasm and commitment to the role.

Include a call to action

Indicate your desire for an interview or further discussion about the position. Be confident but not presumptuous in your approach.

Provide contact information

Ensure that your contact details are easily accessible. Include your phone number and email address, even if they're already on your resume.

Use an appropriate sign-off

Choose a professional closing salutation such as "Sincerely," "Best regards," or "Thank you," followed by your full name.

By crafting a strong closing section, you'll leave the hiring manager with a positive final impression, increasing your chances of securing an interview for the event planner position.

Strong Example

Thank you for considering my application. I am excited about the opportunity to bring my creative vision and meticulous organizational skills to your team. I would welcome the chance to discuss how my experience in coordinating high-profile events and my passion for creating unforgettable experiences can contribute to the continued success of your company. I look forward to speaking with you soon and learning more about this exciting position.

Why is this a strong example?

This is a strong cover letter closing for several reasons. First, it expresses gratitude for the reader's consideration, which is polite and professional. It then reinforces the candidate's enthusiasm for the position, which shows genuine interest. The closing also summarizes key strengths (creative vision, organizational skills, experience with high-profile events) that are directly relevant to the event planner role. By mentioning 'continued success,' it demonstrates knowledge of the company. The closing is proactive, requesting an interview and expressing eagerness to learn more, which shows initiative. Overall, it's concise yet impactful, leaving a positive final impression and encouraging further action from the employer.

Weak Example

Thanks for reading my letter. I hope to hear from you soon. Have a nice day!

Why is this a weak example?

This closing is weak for several reasons. First, it's overly casual and lacks professionalism, which is inappropriate for a formal job application. The phrase 'Thanks for reading my letter' comes across as presumptuous and doesn't add value. 'I hope to hear from you soon' is passive and doesn't demonstrate enthusiasm or initiative. 'Have a nice day' is too informal and doesn't reinforce the applicant's interest in the position. Overall, this closing fails to leave a strong final impression, doesn't reiterate interest in the role, and doesn't include a call to action or express gratitude for the opportunity. It misses the chance to summarize key qualifications or express excitement about potentially contributing to the company as an event planner.

Cover Letter FAQs for Event Planner


What is the ideal format and length for an event planner cover letter?


An event planner cover letter should follow a standard business letter format and be no longer than one page. It typically includes 3-4 paragraphs: an introduction, 1-2 body paragraphs highlighting relevant skills and experiences, and a conclusion. Aim for 250-400 words, using a professional font like Arial or Calibri in 11-12 point size.


What key skills should I emphasize in my event planner cover letter?


Highlight skills such as organization, attention to detail, time management, budget planning, vendor negotiation, creativity, problem-solving, and communication. Also, mention any experience with event management software, social media marketing for events, and ability to work under pressure.


How can I make my event planner cover letter stand out?


To make your cover letter stand out, include specific examples of successful events you've planned, quantify your achievements (e.g., number of attendees, budget managed), showcase your knowledge of current event trends, and tailor your letter to the specific company or position you're applying for.


Should I mention my certifications in my event planner cover letter?


Yes, mentioning relevant certifications such as Certified Meeting Professional (CMP) or Certified Special Events Professional (CSEP) can significantly strengthen your cover letter. Include these in a prominent place, such as your opening paragraph or a dedicated skills section.


How should I address gaps in employment in my event planner cover letter?


If you have gaps in employment, focus on any relevant skills or experiences gained during that time, such as freelance event planning, volunteering for community events, or professional development courses. Be honest but positive, emphasizing how these experiences have prepared you for the role you're applying for.