How to Write a Head of Growth Cover Letter (With Example)

Learn how to write an effective Head of Growth cover letter with our straightforward guide. Follow step-by-step instructions and a real-life example designed to help you create an impressive cover letter tailored for this pivotal role.

Getting a job as a Head of Growth can be tough. Companies want someone who can help them grow fast. That's why your cover letter is so important. It's the first thing a company sees about you. A good cover letter can make them want to learn more about you.

Writing a cover letter for a Head of Growth job is different from other jobs. You need to show that you understand how to make a business grow. You also need to prove you can lead a team and come up with new ideas.

In this article, we'll talk about how to write a great cover letter for a Head of Growth job. We'll explain what to include and what to avoid. We'll also give you an example to help you get started.

Remember, your cover letter should be short but powerful. It should make the company excited to meet you. By following our tips, you can create a cover letter that gets noticed. This can help you get the Head of Growth job you want.

Let's start by looking at what makes a good Head of Growth cover letter. Then we'll show you how to write one step by step.

Head of Growth Cover Letter Example

Lori Fisher
(734) 824-4310
Nicole Henry
Hiring Manager

Dear Nicole Henry,

I am writing to express my strong interest in the Head of Growth position at Stripe. With my extensive background in growth strategies and my passion for driving business expansion, I believe I would be an excellent fit for your dynamic team.

Throughout my career, I have consistently demonstrated the ability to identify and capitalize on growth opportunities, leveraging data-driven insights to inform strategic decisions. My experience spans across various industries, allowing me to bring a diverse perspective to Stripe's growth initiatives.

At my previous role, I successfully led a cross-functional team that increased user acquisition by 150% and improved customer retention rates by 40% within 18 months. I achieved this by implementing innovative marketing techniques, optimizing the user onboarding process, and developing personalized engagement strategies.

What particularly excites me about Stripe is your commitment to revolutionizing the global payments infrastructure. I am eager to contribute my expertise in scaling businesses and fostering partnerships to help Stripe expand its market presence and solidify its position as a leader in the fintech industry.

Furthermore, I am impressed by Stripe's culture of innovation and collaboration. I thrive in environments that encourage creative problem-solving and continuous learning, which aligns perfectly with Stripe's values.

I am confident that my strategic mindset, leadership skills, and proven track record in driving growth would make me a valuable asset to your team. I would welcome the opportunity to discuss how my experience and vision align with Stripe's goals for the future.

Thank you for considering my application. I look forward to the possibility of contributing to Stripe's continued success and growth.


Lori Fisher

How to Write & Format a Cover Letter Header

The header of your cover letter is the first thing a hiring manager sees, setting the tone for your application. A well-crafted header ensures your letter looks professional and provides essential contact information. This section is crucial for making a strong first impression and facilitating easy communication with potential employers.

Key Elements of a Cover Letter Header

  1. Your Full Name: Place your name at the top of the page, using a slightly larger font size to make it stand out.

  2. Professional Title: Include your current job title or the position you're applying for directly beneath your name.

  3. Contact Information: List your phone number, email address, and location (city and state). Ensure your email address is professional.

  4. Date: Include the current date of writing the letter.

  5. Recipient's Information: Add the name, title, company name, and address of the person you're addressing the letter to.

Formatting Tips

  • Use a clean, professional font that matches your resume.
  • Align your information to the left or center of the page.
  • Separate your information from the recipient's with a space.
  • Use a consistent format for all job applications to maintain professionalism.

Remember, a well-structured header not only looks polished but also makes it easy for hiring managers to contact you. Take the time to get this section right, as it sets the stage for the rest of your cover letter.

Lori Fisher
(734) 824-4310
Nicole Henry
Hiring Manager

Greeting Your Potential Employer

After crafting a professional header, the next crucial element of your Head of Growth cover letter is the greeting. This section sets the tone for your letter and creates an immediate impression on the hiring manager.

Use a Professional Salutation

When possible, address the hiring manager by name. Research the company website or job posting to find the appropriate contact. Use "Dear [Name]" as your greeting. If you can't find a specific name, opt for "Dear Hiring Manager" or "Dear [Company Name] Team."

Avoid Generic Greetings

Steer clear of outdated or overly casual greetings like "To Whom It May Concern" or "Hey there." These can make your letter feel impersonal or unprofessional.

Show Attention to Detail

If you're unsure about the hiring manager's gender, use their full name instead of assuming Mr. or Ms. This demonstrates your attention to detail and respect for diversity.

Be Mindful of Company Culture

Consider the company's culture when choosing your greeting. While "Dear" is generally safe, some startups or creative agencies might appreciate a more casual approach like "Hello" or "Greetings."

By crafting a thoughtful and appropriate greeting, you set the stage for a compelling cover letter that showcases your qualifications for the Head of Growth position.

Introducing Yourself in a Cover Letter

The introduction of your Head of Growth cover letter is crucial as it sets the tone for the entire document and captures the reader's attention. This section should be concise, engaging, and tailored to the specific role and company you're applying to.

Begin by expressing your enthusiasm for the Head of Growth position and briefly mention how you learned about the opportunity. Quickly highlight your most relevant qualifications and experiences that make you an ideal candidate for the role. This could include your track record in driving growth strategies, your expertise in data analysis, or your success in leading cross-functional teams.

Next, demonstrate your knowledge of the company by mentioning a recent achievement, product launch, or company value that resonates with you. This shows that you've done your research and are genuinely interested in the organization.

Finally, conclude your introduction with a strong statement that summarizes why you're the perfect fit for the Head of Growth position. This should serve as a teaser for the more detailed information you'll provide in the body of your cover letter.

Remember to keep your introduction focused and impactful, aiming for no more than 3-4 sentences. Your goal is to pique the hiring manager's interest and compel them to read further.

Strong Example

Dear Hiring Manager,

As a seasoned growth strategist with over a decade of experience driving exponential user acquisition and revenue growth for tech startups, I was thrilled to come across the Head of Growth position at [Company Name]. My track record of implementing data-driven growth initiatives that resulted in a 300% increase in user base and 250% boost in annual revenue at my previous role with [Previous Company] aligns perfectly with your company's ambitious expansion goals. I'm eager to bring my expertise in growth hacking, funnel optimization, and cross-functional leadership to help [Company Name] achieve its next phase of hypergrowth.

Why is this a strong example?

This is a strong cover letter introduction for several reasons. First, it immediately establishes the candidate's relevant experience and expertise in growth strategy. The specific metrics (300% increase in user base, 250% boost in revenue) provide concrete evidence of their success, which is crucial for a Head of Growth role. The introduction also demonstrates knowledge of the company by mentioning its 'ambitious expansion goals,' showing that the candidate has done their research. Furthermore, it highlights key skills (growth hacking, funnel optimization, cross-functional leadership) that are typically vital for this position. The tone is confident and enthusiastic, expressing genuine interest in the role and the company. Finally, it's concise yet informative, which respects the reader's time while still making a strong first impression.

Weak Example

Dear Hiring Manager,

I am writing to apply for the Head of Growth position at your company. I saw the job posting online and thought it looked interesting. I have some experience in marketing and I think I could be a good fit for this role.

Why is this a weak example?

This introduction is weak for several reasons. Firstly, it lacks enthusiasm and fails to grab the reader's attention. The opening line is generic and doesn't demonstrate any research about the company. The candidate mentions seeing the job posting online, which shows a lack of initiative in finding out more about the role or company. The language used is casual and uninspiring, with phrases like 'looked interesting' and 'could be a good fit' failing to convey confidence or expertise. Additionally, the introduction doesn't highlight any specific skills or achievements relevant to a Head of Growth position, nor does it explain why the candidate is passionate about this particular role or company. Overall, this introduction fails to make a strong first impression and is unlikely to motivate the hiring manager to continue reading the cover letter.

Writing the Body of Your Cover Letter

The body of your Head of Growth cover letter is where you can showcase your relevant skills, experiences, and achievements. This section should demonstrate your understanding of growth strategies and your ability to drive results.

Begin by highlighting your most impressive accomplishments in previous roles, focusing on measurable outcomes and growth metrics. Discuss specific campaigns or initiatives you've led that resulted in significant user acquisition, retention, or revenue growth. Be sure to quantify your results whenever possible.

Next, explain how your skills align with the company's needs. Research the organization and mention any challenges or opportunities they may be facing. Describe how your expertise in areas such as data analysis, marketing automation, or product development can help address these issues and contribute to the company's growth goals.

Demonstrate your knowledge of growth frameworks and methodologies, such as the AARRR (Acquisition, Activation, Retention, Referral, Revenue) model or growth hacking techniques. Highlight any experience you have with relevant tools and technologies used in growth marketing.

Finally, express your enthusiasm for the company's mission and products. Show that you've done your homework by mentioning recent company news or achievements, and explain how these align with your personal values or career aspirations.

Remember to keep your paragraphs concise and focused, using strong action verbs to describe your accomplishments and capabilities. Tailor your content to the specific job requirements and company culture to make a lasting impression on the hiring manager.

Strong Example

As a seasoned growth strategist with over 8 years of experience in scaling startups, I am thrilled to apply for the Head of Growth position at TechInnovate. Throughout my career, I've consistently driven double-digit growth across various metrics, including user acquisition, retention, and revenue.

At my current role as Senior Growth Manager at DataDrive, I spearheaded a cross-functional initiative that resulted in a 45% increase in customer lifetime value within 12 months. This involved implementing a data-driven approach to personalization, optimizing our onboarding process, and introducing a tiered loyalty program.

My expertise lies in: • Developing and executing multi-channel growth strategies • Conducting in-depth market analysis and identifying untapped opportunities • Building and leading high-performing growth teams • Leveraging data analytics to drive decision-making and optimize funnel metrics

I'm particularly drawn to TechInnovate's mission of democratizing AI technology for small businesses. I believe my experience in B2B SaaS growth, combined with my passion for emerging technologies, makes me an ideal candidate to help TechInnovate achieve its ambitious growth targets.

I'm excited about the opportunity to bring my strategic mindset, analytical skills, and proven track record of driving growth to TechInnovate. I look forward to discussing how my expertise can contribute to your company's continued success.

Why is this a strong example?

This is a strong example of a cover letter body for a Head of Growth position for several reasons. First, it immediately establishes the candidate's relevant experience and quantifiable achievements, which grabs the reader's attention. The mention of '8 years of experience' and 'double-digit growth' quickly communicates the candidate's seniority and success.

The second paragraph provides a specific, impressive example of the candidate's impact, complete with metrics (45% increase in customer lifetime value). This demonstrates the candidate's ability to drive significant results and their understanding of key growth metrics.

The bullet-pointed list of expertise areas is concise yet comprehensive, covering crucial aspects of a Head of Growth role. This makes it easy for the hiring manager to quickly assess the candidate's skill set.

The candidate also shows they've done their research on the company by mentioning TechInnovate's specific mission and expressing enthusiasm for it. This demonstrates genuine interest in the role and company.

Finally, the closing paragraph reiterates the candidate's qualifications and expresses eagerness to contribute to the company's success. Overall, this cover letter body effectively communicates the candidate's qualifications, achievements, and enthusiasm for the role, making it a strong example for a Head of Growth position.

Weak Example

I am writing to apply for the Head of Growth position at your company. I have experience in marketing and think I could do a good job. I like growing businesses and I'm a hard worker. I'm good with social media and email marketing. I hope you will consider me for this role.

Why is this a weak example?

This is a weak example for several reasons. First, it lacks specificity and fails to demonstrate deep understanding of the Head of Growth role. The content is generic and could apply to almost any marketing position. Second, it doesn't showcase any concrete achievements or metrics that would prove the candidate's ability to drive growth. Third, the language is casual and lacks professionalism expected at this senior level. Finally, it fails to address the company's specific needs or how the candidate's skills align with the role. A strong cover letter for a Head of Growth position should demonstrate strategic thinking, provide examples of successful growth initiatives, and show a clear understanding of various growth channels and methodologies.

How to Close Your Cover Letter

To conclude your Head of Growth cover letter effectively, craft a strong closing that leaves a lasting impression. This final section should summarize your interest in the role, express gratitude for the reader's time, and include a call to action.

Begin by reiterating your enthusiasm for the position and the company. Briefly mention how your skills and experience align with their needs. Thank the reader for considering your application and express your eagerness to discuss the opportunity further.

End with a polite and confident call to action. Indicate your availability for an interview and provide your contact information. Use a professional sign-off, such as "Sincerely" or "Best regards," followed by your full name.

Remember to keep your closing concise yet impactful. A well-crafted conclusion can reinforce your qualifications and leave the hiring manager with a positive impression, increasing your chances of securing an interview for the Head of Growth position.

Strong Example

Thank you for considering my application. I am excited about the opportunity to contribute to [Company Name]'s growth trajectory and would welcome the chance to discuss how my experience and strategies can drive your company's expansion. I look forward to speaking with you soon about how we can achieve remarkable results together.

Sincerely, [Your Name]

Why is this a strong example?

This is a strong cover letter closing for several reasons. First, it expresses gratitude for the reader's consideration, which is professional and courteous. Second, it reiterates enthusiasm for the specific role and company, showing genuine interest. Third, it confidently highlights the value the candidate can bring, mentioning 'experience and strategies' that can drive growth. This demonstrates a results-oriented mindset. Fourth, it includes a call-to-action by expressing a desire for further discussion, which shows initiative. Finally, the closing is concise yet impactful, leaving a strong last impression. The tone is confident and forward-looking, which is appropriate for a leadership position like Head of Growth.

Weak Example

In conclusion, I hope you'll hire me for this job. I really need the money and I promise I'll work super hard. Please let me know if you want to interview me. Thanks for your time!

Why is this a weak example?

This is a weak cover letter closing for several reasons. First, it comes across as desperate and unprofessional by mentioning the need for money. Second, it lacks confidence and fails to reiterate the candidate's qualifications or value proposition. Third, it doesn't include a strong call to action or express enthusiasm for the specific role. Finally, the informal tone ('super hard') is inappropriate for a senior position like Head of Growth. A strong closing should reinforce the candidate's fit for the role, express genuine interest in the company, and confidently suggest next steps.

Cover Letter FAQs for Head of Growth


What is the ideal format and length for a Head of Growth cover letter?


A Head of Growth cover letter should be concise and professional, typically not exceeding one page. Use a standard business letter format with your contact information at the top, followed by the date and the employer's details. Aim for 3-4 paragraphs, including an introduction, 1-2 paragraphs highlighting your relevant skills and achievements, and a strong closing statement. Keep the total word count between 250-400 words to ensure it's impactful yet succinct.


What key skills should I emphasize in a Head of Growth cover letter?


In your Head of Growth cover letter, emphasize skills such as strategic thinking, data analysis, marketing expertise, leadership, and cross-functional collaboration. Highlight your experience with growth hacking techniques, user acquisition strategies, and your ability to drive measurable results. Also, showcase your proficiency in relevant tools and technologies, as well as your understanding of key performance indicators (KPIs) and metrics related to business growth.


How can I make my Head of Growth cover letter stand out?


To make your Head of Growth cover letter stand out, include specific examples of growth initiatives you've led and their measurable outcomes. Quantify your achievements with data and percentages where possible. Demonstrate your understanding of the company's current market position and growth challenges, and briefly outline how your expertise can address these. Tailor your letter to the company's culture and values, and show enthusiasm for the specific role and organization.


Should I include my salary expectations in a Head of Growth cover letter?


Generally, it's best not to include salary expectations in your Head of Growth cover letter unless specifically requested by the employer. The cover letter should focus on your qualifications, achievements, and fit for the role. If the job posting asks for salary requirements, you can briefly mention a salary range based on industry standards and your experience, or state that you're open to discussing compensation during the interview process.