How to Write a Instructional Designer Cover Letter (With Example)

Discover how to write an effective instructional designer cover letter with our comprehensive guide. Get practical tips and an example to help you create a strong application.

Writing a good cover letter is a key step when applying for an instructional designer job. This letter is your chance to show why you're the right person for the role. It lets you highlight your skills and explain why you want the job.

Instructional designers create learning materials for various settings, like schools, businesses, and online courses. They need to be creative, understand how people learn, and be good with technology. A cover letter for this job should show these abilities clearly.

In your letter, you can talk about your past work, your education, and why you're interested in the company. It's also a good place to mention any special skills you have that fit the job description. For example, if you're good at making online courses or using certain design software, you can bring that up.

Remember, a cover letter is different from your resume. While your resume lists your experience and skills, your cover letter tells more of your story. It's where you can explain how your background makes you a great fit for the instructional designer role.

This article will guide you through writing a strong cover letter for an instructional designer position. We'll cover what to include, how to structure your letter, and give you an example to help you get started. With these tips, you'll be able to write a letter that gets noticed and increases your chances of landing an interview.

Instructional Designer Cover Letter Example

Marian Graves
(826) 461-1436
Rosemary Jimenez
Hiring Manager

Dear Rosemary Jimenez,

I am writing to express my strong interest in the Instructional Designer position at AllenComm. With my passion for creating engaging and effective learning experiences, I am excited about the opportunity to contribute to your team's success in developing innovative training solutions.

As an experienced Instructional Designer, I have a proven track record of designing and implementing comprehensive learning programs that drive measurable results. My expertise includes:

  1. Conducting thorough needs assessments to identify skill gaps and learning objectives
  2. Developing engaging e-learning modules, interactive simulations, and blended learning experiences
  3. Utilizing various authoring tools and learning management systems to create dynamic content
  4. Collaborating with subject matter experts to ensure accuracy and relevance of training materials
  5. Implementing data-driven strategies to evaluate and improve learning outcomes

Throughout my career, I have successfully designed training programs for diverse industries, adapting my approach to meet the unique needs of each organization. My ability to translate complex information into easily digestible content has consistently resulted in improved learner engagement and knowledge retention.

What sets me apart is my innovative approach to instructional design. I stay current with the latest trends in adult learning theory and emerging technologies, allowing me to create cutting-edge solutions that resonate with modern learners. My commitment to continuous improvement ensures that I am always seeking new ways to enhance the learning experience and drive better results.

I am particularly drawn to AllenComm's reputation for creating custom learning and development solutions that transform organizations. Your focus on innovative, technology-driven approaches aligns perfectly with my own philosophy and expertise. I am confident that my skills and passion for instructional design would make me a valuable asset to your team.

Thank you for considering my application. I look forward to the opportunity to discuss how my experience and skills can contribute to AllenComm's continued success in delivering exceptional learning solutions.


Marian Graves

How to Write & Format a Cover Letter Header

The header of your instructional designer cover letter sets the tone for your application and provides essential contact information. A well-crafted header ensures your letter looks professional and makes it easy for hiring managers to reach you.

Include Your Contact Information

Start by listing your full name, address, phone number, and email address. This information should be aligned to the left or centered at the top of the page. Ensure your email address is professional and appropriate for job applications.

Date the Letter

Below your contact information, include the current date. This helps keep your application organized and shows attention to detail.

Employer's Information

Next, add the recipient's details. Include the name of the hiring manager or recruiter if known. If you don't have a specific name, use a general title such as "Hiring Manager" or "Recruitment Team." Follow this with the company name and address.

Use a Professional Greeting

Begin your letter with a formal salutation. If you know the recipient's name, use "Dear Mr./Ms. [Last Name]." If you don't have a specific name, "Dear Hiring Manager" or "Dear Recruitment Team" are appropriate alternatives.

By following these guidelines, you'll create a polished and informative header that sets the stage for a compelling cover letter. Remember, the header is your first opportunity to make a positive impression, so take the time to ensure it's accurate and well-formatted.

Marian Graves
(826) 461-1436
Rosemary Jimenez
Hiring Manager

Greeting Your Potential Employer

After crafting an professional header for your instructional designer cover letter, the next crucial element is the greeting. This section sets the tone for your letter and demonstrates your attention to detail and professionalism.

Research the recipient

Whenever possible, address your letter to a specific person. Take the time to research the company's website or LinkedIn to find the name of the hiring manager or department head. This personal touch shows initiative and genuine interest in the position.

Use a professional salutation

If you have a name, use "Dear Mr./Ms./Dr. [Last Name]:" If you're unsure of the recipient's gender, use their full name: "Dear Taylor Smith:" When a specific name isn't available, opt for a general but professional greeting such as "Dear Hiring Manager:" or "Dear Instructional Design Team:"

Avoid outdated or overly casual greetings

Steer clear of outdated salutations like "To Whom It May Concern" or overly casual greetings like "Hey there!" These can make your letter seem impersonal or unprofessional, potentially harming your chances of making a positive first impression.

By crafting a thoughtful and appropriate greeting, you set the stage for a compelling cover letter that showcases your qualifications and enthusiasm for the instructional designer position.

Introducing Yourself in a Cover Letter

The introduction of your instructional designer cover letter sets the tone for your entire application. This crucial section should immediately grab the hiring manager's attention and entice them to continue reading. Your goal is to briefly highlight your qualifications and express your enthusiasm for the position.

To craft an effective introduction, begin by mentioning the specific position you're applying for and where you found the job listing. This shows that you've tailored your letter to the role. Next, provide a concise statement about your relevant experience or skills that make you an ideal candidate for the position.

Consider mentioning a notable achievement or unique qualification that sets you apart from other applicants. This could be a particular project you've worked on, a relevant certification, or a specific area of expertise within instructional design.

Express your genuine interest in the company and the role. Research the organization beforehand and reference something specific about their work, culture, or mission that resonates with you. This demonstrates your enthusiasm and shows that you've done your homework.

Keep your introduction concise, typically around 3-4 sentences. Remember, the goal is to pique the reader's interest and encourage them to delve deeper into your qualifications in the body of the letter.

Strong Example

Dear Hiring Manager,

As an instructional designer with over 7 years of experience creating engaging and effective learning solutions, I was thrilled to see the opening for an Instructional Designer at TechLearn Solutions. Your company's commitment to innovative e-learning approaches aligns perfectly with my passion for leveraging cutting-edge technology to enhance learning outcomes. I am confident that my expertise in adult learning theories, multimedia design, and learning management systems would make me a valuable asset to your team.

Why is this a strong example?

This is a strong cover letter introduction for several reasons. First, it immediately establishes the candidate's relevant experience and expertise in instructional design. The specific mention of '7 years of experience' gives a clear indication of their level of proficiency. Second, it demonstrates knowledge of the company by referencing 'TechLearn Solutions' and their commitment to innovative e-learning, showing that the candidate has done their research. Third, it aligns the candidate's skills and passions with the company's goals, making a clear connection between what the candidate offers and what the company needs. Finally, it confidently states the value the candidate would bring to the team, highlighting key areas of expertise that are likely crucial for the role. The tone is professional yet enthusiastic, which is appropriate for a cover letter introduction.

Weak Example

Dear Sir/Madam,

I am writing to apply for the Instructional Designer position at your company. I saw the job posting online and thought it looked interesting. I have some experience in education and like working with computers, so I think I might be a good fit for this role.

Why is this a weak example?

This is a weak cover letter introduction for several reasons. Firstly, it's generic and lacks personalization, addressing the recipient as 'Sir/Madam' instead of researching the hiring manager's name. Secondly, it fails to demonstrate enthusiasm or specific knowledge about the company or role. The phrase 'thought it looked interesting' is vague and unenthusiastic. Thirdly, the applicant's qualifications are presented weakly with phrases like 'some experience' and 'might be a good fit,' which don't inspire confidence. Lastly, it doesn't highlight any specific skills relevant to instructional design or showcase the applicant's understanding of the field. A strong introduction should be tailored, enthusiastic, and clearly articulate the applicant's relevant qualifications and interest in the specific role and company.

Writing the Body of Your Cover Letter

The body of your instructional designer cover letter is where you'll showcase your qualifications and make a compelling case for why you're the ideal candidate for the position. This section should highlight your relevant skills, experiences, and achievements that align with the job requirements.

Highlight Relevant Skills and Experiences

Begin by discussing your most relevant skills and experiences that directly relate to instructional design. Focus on areas such as curriculum development, e-learning design, learning management systems, and instructional methodologies. Provide specific examples of projects you've worked on or challenges you've overcome to demonstrate your expertise.

Showcase Your Achievements

Include measurable achievements that demonstrate your impact in previous roles. For example, discuss how your instructional designs improved learning outcomes, increased engagement rates, or reduced training time. Quantify your results whenever possible to provide concrete evidence of your effectiveness.

Demonstrate Your Knowledge of the Company

Show that you've done your research by mentioning specific aspects of the company's learning and development initiatives or corporate culture that resonate with you. Explain how your skills and experiences align with the company's goals and how you can contribute to their success.

Express Your Passion for Instructional Design

Convey your enthusiasm for the field of instructional design and your commitment to creating effective learning experiences. Discuss your approach to design, your understanding of adult learning principles, or your ability to adapt to emerging technologies in the e-learning space.

Connect Your Background to the Job Requirements

Tie your experiences and skills directly to the job requirements mentioned in the posting. Use keywords from the job description to show how you meet or exceed their expectations. This will help your cover letter pass through applicant tracking systems and resonate with hiring managers.

Strong Example

As an experienced Instructional Designer with over 7 years in the field, I am excited to apply for the Instructional Designer position at TechLearn Solutions. My passion for creating engaging and effective learning experiences, combined with my expertise in adult learning theories and cutting-edge e-learning technologies, makes me an ideal candidate for this role.

Throughout my career, I have successfully designed and developed over 50 comprehensive training programs for diverse industries, including healthcare, finance, and technology. In my current role at EduTech Innovations, I led a team that increased learner engagement by 40% and improved knowledge retention rates by 35% through the implementation of gamification and microlearning strategies.

I am particularly drawn to TechLearn Solutions' commitment to innovative learning approaches and your focus on personalized, adaptive learning experiences. My experience with learning management systems, authoring tools, and multimedia production aligns perfectly with your requirements. Additionally, my strong project management skills and ability to collaborate effectively with subject matter experts and stakeholders will enable me to contribute immediately to your team's success.

I am excited about the opportunity to bring my skills and experience to TechLearn Solutions and help drive the company's mission of transforming corporate learning. I look forward to discussing how my background and expertise can contribute to your team's ongoing success.

Why is this a strong example?

This is a strong example of a cover letter body for an Instructional Designer position for several reasons:

  1. Relevance: The content directly addresses the job requirements and showcases the applicant's relevant experience and skills in instructional design.

  2. Specific achievements: The writer provides concrete examples of their accomplishments, such as designing 50+ training programs and improving learner engagement by 40%, which demonstrates their impact and effectiveness.

  3. Company knowledge: The applicant shows they've researched the company by mentioning TechLearn Solutions' commitment to innovative learning approaches and personalized, adaptive learning experiences.

  4. Alignment of skills: The writer clearly connects their skills and experience to the company's needs and the job requirements, making it easy for the hiring manager to see their potential value.

  5. Enthusiasm and motivation: The letter conveys genuine interest in the position and the company, which can help the applicant stand out.

  6. Professional tone: The writing is clear, concise, and maintains a professional tone throughout.

  7. Structure: The content is well-organized, starting with an introduction of their qualifications, moving to specific achievements, then connecting their skills to the company's needs, and ending with a strong closing statement.

This example effectively showcases the applicant's qualifications while demonstrating their enthusiasm for the role, making it a strong cover letter body for an Instructional Designer position.

Weak Example

I am writing to apply for the Instructional Designer position at your company. I have a degree in education and some experience making PowerPoint presentations. I think I would be good at this job because I like teaching and technology. I am a fast learner and can work well in a team. Please consider me for this position.

Why is this a weak example?

This is a weak example for several reasons. First, it lacks specificity and fails to showcase the candidate's relevant skills and experiences in instructional design. The mention of 'some experience making PowerPoint presentations' is vague and doesn't demonstrate a deep understanding of instructional design principles or tools. The content doesn't address the company's needs or how the candidate's skills align with the role. Additionally, the language is informal and lacks enthusiasm, using phrases like 'I think I would be good at this job' instead of confidently stating qualifications. The cover letter also fails to mention any specific achievements or projects related to instructional design, missing an opportunity to provide concrete examples of the candidate's capabilities. Overall, it fails to convince the employer of the candidate's suitability for the role and doesn't stand out from other applicants.

How to Close Your Cover Letter

As you conclude your instructional designer cover letter, it's crucial to leave a strong final impression. The closing paragraph should summarize your enthusiasm for the role, reiterate your key qualifications, and include a clear call to action.

Begin by expressing your excitement about the opportunity to contribute to the organization's learning and development initiatives. Briefly restate why you believe you're an excellent fit for the position, highlighting one or two of your most relevant skills or experiences.

Next, thank the reader for their time and consideration. This demonstrates professionalism and courtesy, which are important qualities in any role.

Finally, include a call to action that encourages the hiring manager to take the next step. This could be a request for an interview or a statement indicating that you'll follow up within a specific timeframe.

Close the letter with a professional sign-off, such as "Sincerely" or "Best regards," followed by your full name. If submitting a hard copy, leave space for your handwritten signature above your typed name.

Remember, your closing should be concise yet impactful, leaving the reader with a positive impression and a clear understanding of your interest in the position.

Strong Example

Thank you for considering my application. I am excited about the opportunity to contribute to your team's success and help create impactful learning experiences for your audience. I look forward to discussing how my skills in instructional design, e-learning development, and performance improvement can benefit your organization. Please feel free to contact me at your convenience to schedule an interview. I appreciate your time and consideration.

Why is this a strong example?

This is a strong cover letter closing for several reasons. First, it expresses gratitude for the reader's consideration, which is polite and professional. It also conveys enthusiasm for the position, mentioning the desire to contribute to the team's success. The closing reiterates key skills relevant to the instructional designer role, reminding the reader of the applicant's qualifications. It includes a clear call-to-action by inviting the employer to schedule an interview, showing proactiveness. The tone is confident yet respectful, striking a good balance. Finally, it ends with another polite acknowledgment of the reader's time, which leaves a positive final impression. This closing effectively summarizes the applicant's interest, qualifications, and professionalism, making it more likely to leave a lasting impact on the hiring manager.

Weak Example

Thank you for your time. I hope to hear from you soon. Have a nice day!

Why is this a weak example?

This closing is weak for several reasons. First, it's overly generic and could be used for any job application, showing no specific enthusiasm for the Instructional Designer role. It lacks a call to action or any mention of next steps, failing to prompt the employer to move forward with the application process. The phrase 'Have a nice day!' is too casual for a professional cover letter and doesn't leave a strong, lasting impression. Additionally, it misses the opportunity to reiterate the candidate's interest in the position or to summarize their key qualifications. A stronger closing would demonstrate passion for instructional design, express eagerness to contribute to the company, and include a more assertive statement about following up or availability for an interview.

Cover Letter FAQs for Instructional Designer


What is the ideal format and length for an Instructional Designer cover letter?


An Instructional Designer cover letter should be one page long, consisting of 3-4 paragraphs. Use a professional business letter format with your contact information at the top, followed by the date and the employer's details. Keep the content concise, relevant, and tailored to the specific job requirements.


What key skills should I highlight in my Instructional Designer cover letter?


Highlight skills such as instructional design methodologies (e.g., ADDIE, SAM), e-learning authoring tools proficiency, curriculum development, learning management systems (LMS) experience, project management, and strong communication abilities. Also, emphasize your ability to create engaging and effective learning materials for diverse audiences.


How can I make my Instructional Designer cover letter stand out?


To make your cover letter stand out, include specific examples of successful projects you've completed, quantify your achievements where possible, and demonstrate your knowledge of current trends in e-learning and instructional design. Also, show enthusiasm for the company and explain how your unique skills align with their specific needs.


Should I include my educational background in my Instructional Designer cover letter?


Yes, briefly mention your relevant educational background, especially if you have a degree in Instructional Design, Educational Technology, or a related field. However, focus more on how your education has prepared you for the role and any specialized training or certifications you've obtained that are relevant to instructional design.


How should I address gaps in experience in my Instructional Designer cover letter?


If you have gaps in your instructional design experience, focus on transferable skills from other roles or industries. Highlight any relevant projects, volunteer work, or personal initiatives that demonstrate your instructional design capabilities. Emphasize your passion for learning and your ability to quickly adapt to new technologies and methodologies.


What common mistakes should I avoid in my Instructional Designer cover letter?


Avoid generic, one-size-fits-all cover letters. Don't simply repeat your resume; instead, expand on your most relevant experiences. Refrain from using jargon without context, and ensure you proofread carefully to eliminate any spelling or grammatical errors. Finally, avoid focusing solely on what you want from the job; instead, emphasize how you can contribute to the organization's goals.