A public relations cover letter is a key part of your job application. It's the first thing a possible boss sees when you apply for a PR job. A good cover letter can make you look great and help you get an interview. It shows your writing skills, which are very important in public relations.
Writing a cover letter for a PR job is different from other types of cover letters. You need to show that you can write well and get people's attention. This is what PR is all about. Your cover letter is like a sample of your work. It tells the company what you can do for them.
In this article, we'll talk about how to write a good public relations cover letter. We'll explain what to put in it and what to leave out. You'll learn how to make your letter interesting and show off your skills. We'll also give you an example of a good PR cover letter to help you understand better.
Remember, a cover letter is your chance to tell your story. It's where you can explain why you're the right person for the job. By the end of this article, you'll know how to write a cover letter that gets noticed. This can help you get the PR job you want.
Public Relations Cover Letter Example
Dear Freddie Carroll,
I am writing to express my strong interest in the Public Relations position at Edelman. With my passion for strategic communication and proven track record in building brand reputation, I am confident that I would be a valuable asset to your esteemed team.
Throughout my career, I have honed my skills in crafting compelling narratives, managing crisis communications, and developing innovative PR campaigns that drive measurable results. My experience spans across various industries, allowing me to bring a diverse perspective to Edelman's wide-ranging client portfolio.
I am particularly drawn to Edelman's reputation as a global leader in public relations and communications. Your firm's commitment to trust-building and purpose-driven strategies aligns perfectly with my own professional values. I am excited about the opportunity to contribute to Edelman's continued success and help clients navigate the complex media landscape of 2024 and beyond.
My strengths include:
- Exceptional writing and storytelling abilities
- Strong media relations and networking skills
- Proficiency in digital PR and social media strategy
- Experience in data-driven campaign analysis and optimization
- Ability to work effectively under pressure and meet tight deadlines
I am confident that my skills, combined with Edelman's resources and expertise, would result in impactful PR initiatives that exceed client expectations. I am eager to bring my creativity, strategic thinking, and results-oriented approach to your team.
Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Edelman's continued success in the evolving world of public relations.
Sincerely,
Erika Knight
How to Write & Format a Cover Letter Header
The header of your public relations cover letter is the first thing a hiring manager sees, setting the tone for your application. A well-crafted header ensures your contact information is readily available and presents a professional image right from the start.
Contact Information
Begin your header with your full name, followed by your professional title if applicable. Include your phone number, email address, and location (city and state). For a polished look, use the same font and formatting as the rest of your letter.
Date
Include the current date below your contact information. This helps establish a timeline for your application and demonstrates attention to detail.
Recipient's Information
Next, add the recipient's details. If possible, address the letter to a specific person rather than using a generic greeting. Include their name, title, company name, and address. This personalized approach shows you've done your research and are genuinely interested in the position.
Subject Line
Consider adding a clear, concise subject line that references the position you're applying for. This helps quickly identify the purpose of your letter, especially if the company is hiring for multiple roles.
By crafting a professional and informative header, you set the stage for a compelling cover letter that showcases your qualifications and enthusiasm for the public relations position.
Greeting Your Potential Employer
After crafting a professional header for your public relations cover letter, the next crucial element is the greeting. This section sets the tone for your letter and demonstrates your attention to detail and professionalism.
Research the recipient
Whenever possible, address your cover letter to a specific person. Take the time to research the company and identify the hiring manager or relevant department head. Using a personalized greeting shows initiative and dedication.
Use a professional salutation
Begin your letter with a formal salutation such as "Dear Mr./Ms. [Last Name]:" If you're unsure about the recipient's gender, use their full name. Avoid outdated or overly casual greetings.
When the recipient is unknown
If you can't find a specific name, use a general but professional greeting such as "Dear Hiring Manager:" or "Dear Public Relations Team:". Avoid generic openings like "To Whom It May Concern," as they can come across as impersonal.
Double-check for accuracy
Ensure you've spelled the recipient's name correctly and used the appropriate title. A mistake in the greeting can create a negative first impression and potentially hurt your chances of securing an interview.
By paying attention to these details in your cover letter greeting, you demonstrate your commitment to professionalism and your genuine interest in the position. This small but significant section sets the stage for the rest of your letter, helping you make a strong first impression on potential employers in the competitive field of public relations.
Introducing Yourself in a Cover Letter
The introduction of your public relations cover letter is your first opportunity to capture the reader's attention and convey your enthusiasm for the position. This crucial section should immediately establish your qualifications and explain why you're an ideal candidate for the role.
Begin by clearly stating the position you're applying for and how you learned about the opportunity. Then, briefly highlight your most relevant skills and experiences that align with the job requirements. Consider mentioning a notable achievement or expressing your passion for the PR industry to make a strong impression.
Remember to tailor your introduction to the specific company and role. Research the organization's recent projects, values, or goals, and reference how your background aligns with their needs. This demonstrates your genuine interest and dedication to the position.
Keep your introduction concise and engaging, aiming for three to four sentences that entice the reader to continue. Your goal is to create a compelling snapshot of your qualifications that encourages the hiring manager to read the rest of your cover letter and resume.
Strong Example
Dear Hiring Manager,
As a passionate and results-driven public relations professional with over five years of experience in crafting compelling narratives and managing high-profile campaigns, I am thrilled to apply for the Senior PR Specialist position at GlobalComm Solutions. Your company's commitment to innovative communication strategies and its recent award-winning campaign for sustainable energy initiatives particularly resonate with my own professional values and expertise. I am confident that my track record of increasing brand visibility by 40% for previous clients and my proficiency in crisis management would make me a valuable asset to your dynamic team.
Why is this a strong example?
This is a strong cover letter introduction for several reasons. First, it immediately highlights the candidate's relevant experience and passion for the field, which grabs the reader's attention. The introduction is tailored to the specific company (GlobalComm Solutions) and shows that the applicant has done research by mentioning the company's recent campaign. This demonstrates genuine interest and initiative. The introduction also quantifies the candidate's achievements (40% increase in brand visibility) and mentions key skills (crisis management) that are likely important for the role. By aligning their values with the company's, the applicant creates a personal connection. The tone is confident without being arrogant, and the language is professional yet engaging. Overall, this introduction effectively showcases the candidate's qualifications and enthusiasm, encouraging the hiring manager to read further.
Weak Example
Dear Sir/Madam,
I am writing to apply for the Public Relations position at your company. I saw your job posting online and thought I would be a good fit. I have some experience in PR and I'm a hard worker.
Why is this a weak example?
This introduction is weak for several reasons. First, it uses a generic salutation instead of addressing a specific person, which shows a lack of research and personalization. The opening line is vague and doesn't grab attention. It fails to demonstrate knowledge of the company or enthusiasm for the role. The applicant mentions seeing the job posting but doesn't specify where, missing an opportunity to show their proactive job search. The statement about being a 'good fit' is not supported with specific qualifications or achievements. Lastly, the phrases 'some experience' and 'hard worker' are clichés that don't provide concrete information about the applicant's skills or value. A strong PR cover letter should showcase writing skills, industry knowledge, and a compelling personal brand from the very beginning.
Writing the Body of Your Cover Letter
After crafting a compelling introduction, the body of your public relations cover letter is where you'll showcase your qualifications and demonstrate why you're the ideal candidate for the position. This section is your opportunity to highlight your relevant skills, experiences, and achievements that align with the job requirements.
Highlight Relevant Skills and Experiences
Focus on your most relevant public relations skills and experiences. Provide specific examples of successful PR campaigns, media relations, or crisis management situations you've handled. Quantify your achievements whenever possible, using metrics such as increased media coverage or improved brand awareness.
Demonstrate Industry Knowledge
Show your understanding of the company and its PR needs. Research the organization and mention how your skills can contribute to their specific goals or challenges. This demonstrates your genuine interest and proactive approach.
Emphasize Soft Skills
In addition to technical PR skills, emphasize important soft skills such as communication, creativity, and adaptability. These are crucial in the dynamic field of public relations.
Align with Company Culture
If possible, showcase how your values and work style align with the company's culture. This can help the hiring manager envision you as a good fit for their team.
Keep It Concise and Focused
While you want to provide enough information to make a strong case, keep your cover letter body concise and focused. Aim for 2-3 paragraphs, each highlighting a key aspect of your qualifications.
Strong Example
As a passionate and experienced public relations professional with over five years of experience in the industry, I am excited to apply for the Public Relations Manager position at XYZ Company. Throughout my career, I have successfully developed and executed comprehensive PR strategies that have significantly increased brand awareness and media coverage for my clients.
During my time at ABC Agency, I led a team that increased positive media mentions for our top client by 45% year-over-year, resulting in a 20% boost in sales. I have also cultivated strong relationships with key media outlets and influencers, which has allowed me to secure high-profile placements in publications such as Forbes, The Wall Street Journal, and TechCrunch.
My expertise in crisis management was particularly evident when I successfully navigated a potential PR disaster for a Fortune 500 client, turning a negative situation into a positive opportunity that showcased the company's commitment to corporate responsibility. This resulted in a 30% increase in positive sentiment across social media platforms.
I am confident that my strategic thinking, excellent communication skills, and proven track record in delivering results make me an ideal candidate for this role. I am eager to bring my expertise to XYZ Company and contribute to your continued success in the competitive marketplace.
Why is this a strong example?
This is a strong example of a cover letter body for a Public Relations position because it effectively showcases the candidate's relevant experience, achievements, and skills. The content is detailed and specific, providing concrete examples of the applicant's success in key areas of PR such as media relations, crisis management, and strategy development. The use of quantifiable results (e.g., 45% increase in media mentions, 20% boost in sales) adds credibility and demonstrates the candidate's ability to drive measurable outcomes. The letter also shows familiarity with industry-specific tasks and challenges, and expresses enthusiasm for the role and company. The language is professional yet engaging, and the structure flows logically, making it easy for the hiring manager to grasp the candidate's value proposition.
Weak Example
I am writing to apply for the Public Relations position at your company. I have a degree in communications and have worked in customer service for two years. I think I would be a good fit for this role because I am a people person and enjoy talking to others. I am also good at using social media and can write pretty well. I hope you will consider me for this position.
Why is this a weak example?
This is a weak example for several reasons. Firstly, it lacks specificity and fails to demonstrate a deep understanding of public relations. The applicant mentions generic skills without relating them directly to PR tasks. There's no mention of key PR activities like media relations, crisis management, or strategic communication. The language used is casual and unprofessional ('pretty well', 'people person'), which is inappropriate for a formal cover letter. Additionally, the applicant doesn't showcase any achievements or concrete examples of their skills in action. They also fail to demonstrate knowledge about the company or express genuine enthusiasm for the role. Overall, this example doesn't effectively sell the applicant's qualifications or stand out in a competitive field.
How to Close Your Cover Letter
The closing of your public relations cover letter is your final opportunity to leave a lasting impression on the hiring manager. This section should reinforce your enthusiasm for the position and prompt the reader to take action.
Reiterate Your Interest
Briefly restate your interest in the role and the company. Emphasize how your skills and experience align with the position's requirements.
Express Gratitude
Thank the reader for their time and consideration. This demonstrates professionalism and courtesy.
Call to Action
Indicate your eagerness for the next steps in the hiring process. Express your willingness to provide additional information or meet for an interview.
Professional Sign-Off
End your letter with a professional closing, such as "Sincerely" or "Best regards," followed by your full name.
Contact Information
Include your phone number and email address below your name, even if they're already in the header. This makes it easy for the hiring manager to contact you.
By crafting a strong closing, you'll leave the reader with a positive impression and increase your chances of securing an interview. Remember to keep this section concise and impactful, maintaining the professional tone you've established throughout the letter.
Strong Example
Thank you for considering my application. I am excited about the opportunity to contribute to [Company Name]'s innovative PR strategies and would welcome the chance to discuss how my experience aligns with your team's goals. I look forward to speaking with you soon and demonstrating how I can help elevate [Company Name]'s public image and stakeholder relationships.
Why is this a strong example?
This is a strong closing for several reasons. First, it expresses gratitude, which is professional and courteous. It also reiterates enthusiasm for the position, showing genuine interest. The closing specifically mentions the company name, demonstrating that this isn't a generic letter. It highlights the applicant's understanding of the role by mentioning 'innovative PR strategies' and 'elevate public image and stakeholder relationships,' which are key aspects of PR work. The closing also provides a call to action by mentioning a future discussion, and it confidently states how the applicant can add value to the company. This combination of gratitude, enthusiasm, specificity, and confidence makes it a compelling closing that leaves a strong final impression.
Weak Example
I hope you will consider me for this position. Please let me know if you need any additional information. Thank you for your time.
Why is this a weak example?
This closing is weak for several reasons. First, it lacks confidence and enthusiasm, using passive language like 'I hope you will consider me' instead of assertively expressing interest. Second, it fails to reiterate the candidate's value or connection to the company. Third, it doesn't include a clear call to action or next steps. Lastly, for a Public Relations role, this closing misses an opportunity to demonstrate strong communication skills and creativity. A stronger closing would confidently restate the candidate's fit for the role, express enthusiasm for the company, and include a more specific follow-up action.
Cover Letter FAQs for Public Relations
What is the ideal format and length for a Public Relations cover letter?
A Public Relations cover letter should typically be one page long, consisting of 3-4 paragraphs. Use a professional business letter format with your contact information at the top, followed by the date and the employer's details. Keep paragraphs concise and focused, highlighting your relevant PR skills and experiences. Aim for 250-400 words total.
What key elements should I include in a Public Relations cover letter?
Your PR cover letter should include: a strong opening statement, 1-2 paragraphs showcasing your relevant PR experiences and skills, specific examples of your achievements in previous roles, knowledge of the company you're applying to, and a confident closing paragraph with a call to action. Tailor the content to the specific job description and company.
How can I make my Public Relations cover letter stand out?
To make your PR cover letter stand out, use compelling storytelling techniques, demonstrate your knowledge of current PR trends and tools, showcase your writing skills with clear and engaging prose, include specific metrics or results from your past PR campaigns, and personalize the letter for each application by researching the company thoroughly.
Should I mention specific PR campaigns or clients in my cover letter?
Yes, mentioning specific PR campaigns or clients can be very effective, but be cautious about confidentiality. Focus on describing your role, the strategies you employed, and the outcomes achieved without disclosing sensitive information. If possible, use examples that are publicly known or get permission from previous employers or clients before mentioning them.
How should I address my Public Relations cover letter if I don't know the hiring manager's name?
If you don't know the hiring manager's name, avoid using 'To Whom It May Concern' as it's impersonal. Instead, try to find the name through research (company website, LinkedIn, or by calling the company). If unsuccessful, use a job-specific salutation like 'Dear Public Relations Hiring Manager' or 'Dear [Company Name] Recruitment Team'. This shows you've made an effort to personalize the letter.