How to Write a SEO Cover Letter (With Example)

Discover essential tips for writing a strong SEO cover letter with our comprehensive guide. This article offers step-by-step instructions and an example to help you effectively present your SEO skills and experiences for potential employers.

Writing a cover letter that catches the eye of hiring managers is a big challenge for many job seekers. But did you know that using SEO (Search Engine Optimization) techniques in your cover letter can make it more likely to be seen and read? This article will show you how to create a SEO cover letter that helps you get noticed in the job search process.

SEO isn't just for websites and online content. It's also a useful tool for making your job application materials more visible to potential employers. Many companies now use applicant tracking systems (ATS) to sort through resumes and cover letters. These systems work like search engines, looking for specific keywords and phrases. By using SEO methods in your cover letter, you can increase your chances of getting past these digital gatekeepers and into the hands of real people who make hiring decisions.

In this guide, we'll explain what a SEO cover letter is, why it's important, and how to write one that works. We'll cover the key elements of a strong SEO cover letter, including how to choose the right keywords, where to place them, and how to balance SEO tactics with good writing. We'll also provide a real-world example to help you see these ideas in action. By the end of this article, you'll have the knowledge and tools to create a cover letter that not only reads well but also performs well in digital hiring systems.

SEO Cover Letter Example

Nathan Burton
(574) 932-8150
Pearl Gordon
Hiring Manager

Dear Pearl Gordon,

I am writing to express my strong interest in the SEO position at Moz. As a passionate and dedicated search engine optimization professional, I am excited about the opportunity to contribute to Moz's mission of simplifying SEO for everyone.

With a deep understanding of search engine algorithms, on-page and off-page optimization techniques, and the ever-evolving digital landscape, I am confident in my ability to drive organic growth and improve search visibility for Moz and its clients. My experience includes:

• Developing and implementing comprehensive SEO strategies that have resulted in significant increases in organic traffic and search engine rankings for various clients across diverse industries • Conducting thorough keyword research and analysis to identify high-value opportunities and optimize content accordingly • Utilizing advanced tools and analytics platforms to track performance, identify trends, and make data-driven decisions • Collaborating with cross-functional teams to ensure SEO best practices are integrated into content creation, web development, and digital marketing initiatives • Staying up-to-date with the latest industry trends, algorithm updates, and emerging technologies to maintain a competitive edge

What sets me apart is my ability to blend technical SEO expertise with creative problem-solving skills. I am adept at translating complex SEO concepts into actionable strategies that align with business objectives and deliver measurable results.

Moz's reputation as a leader in the SEO industry and its commitment to innovation make it an ideal place for me to contribute my skills and grow professionally. I am particularly drawn to Moz's emphasis on education and empowering marketers with the tools and knowledge they need to succeed in the digital space.

I would welcome the opportunity to discuss how my expertise and passion for SEO can contribute to Moz's continued success. Thank you for considering my application. I look forward to the possibility of speaking with you soon.


Nathan Burton

How to Write & Format a Cover Letter Header

The header of your SEO cover letter is the first thing a hiring manager sees, making it crucial for creating a strong first impression. A well-crafted header sets the tone for your application and provides essential contact information. Let's explore how to create an effective header for your SEO cover letter.

Include Your Contact Information

Start by listing your full name, phone number, email address, and location (city and state). Ensure your email address is professional and appropriate for job applications.

Add the Date

Include the current date to give your cover letter a professional and timely appearance.

Recipient's Information

If possible, address your letter to a specific person. Include their name, title, company name, and address. If you don't have a specific contact, use a general salutation like "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."

Use a Professional Format

Align your header to the left or center of the page, depending on your preferred style. Use a clear, readable font and maintain consistent formatting throughout your cover letter.

Customize for Each Application

Tailor the header for each job application by including the specific job title you're applying for. This shows attention to detail and helps hiring managers quickly identify which position you're interested in.

By following these guidelines, you'll create a professional and informative header that sets the stage for a compelling SEO cover letter.

Nathan Burton
(574) 932-8150
Pearl Gordon
Hiring Manager

Greeting Your Potential Employer

After crafting a professional header for your SEO cover letter, it's time to address your potential employer with an appropriate greeting. The greeting sets the tone for your letter and demonstrates your attention to detail and professionalism.

Research the Recipient

Before writing your greeting, make every effort to find out the name of the person who will be reading your application. This personal touch shows initiative and can help your letter stand out.

Use a Professional Salutation

When you know the recipient's name, use "Dear Mr./Ms./Dr. [Last Name]:" If you're unsure about the person's gender, it's acceptable to use their full name: "Dear Alex Johnson:"

When the Recipient is Unknown

If you can't find a specific name, opt for a general but professional greeting such as:

  • "Dear Hiring Manager:"
  • "Dear [Company Name] Recruiting Team:"
  • "Dear SEO Team Lead:"

Avoid outdated or overly formal greetings like "To Whom It May Concern" or "Dear Sir/Madam."

Punctuation Matters

In formal business correspondence, use a colon (:) after the greeting rather than a comma. This small detail showcases your attention to professional writing standards.

By crafting a thoughtful and appropriate greeting, you set a positive tone for the rest of your SEO cover letter, demonstrating your professionalism and attention to detail from the very beginning.

Introducing Yourself in a Cover Letter

The introduction of your SEO cover letter is crucial for grabbing the reader's attention and setting the tone for the rest of your application. This section should quickly establish your qualifications and enthusiasm for the position while incorporating relevant SEO keywords.

Begin by mentioning the specific SEO role you're applying for and where you found the job listing. This shows you've tailored your letter to the position. Next, briefly highlight your most relevant SEO skills or experiences that make you an ideal candidate. Consider mentioning any notable achievements or certifications related to search engine optimization.

To demonstrate your knowledge of the company, reference a recent project or initiative they've undertaken that aligns with your SEO expertise. This shows you've done your research and are genuinely interested in the organization.

Finally, conclude your introduction with a concise statement about why you're excited about the opportunity and how your skills can benefit their SEO efforts. Remember to keep this section concise and impactful, using industry-specific language to showcase your expertise while maintaining a professional tone.

Strong Example

As a passionate SEO specialist with over 5 years of experience driving organic traffic growth for e-commerce giants, I was thrilled to see the Senior SEO Manager position at TechInnovate Inc. My proven track record of increasing organic search visibility by 200% and implementing data-driven strategies that resulted in a 150% boost in conversion rates at my current role with DigiGrowth Solutions aligns perfectly with TechInnovate's mission to dominate the SaaS market through cutting-edge digital marketing techniques.

Why is this a strong example?

This is a strong example because it immediately captures attention by highlighting relevant experience and quantifiable achievements. The introduction demonstrates the applicant's expertise in SEO, specifically mentioning years of experience and the type of companies they've worked with. By providing specific metrics (200% increase in organic search visibility, 150% boost in conversion rates), it shows the tangible impact of their work. The closing sentence connects the applicant's skills directly to the company's goals, showing research and genuine interest in the position. This tailored approach, combined with impressive statistics and industry-specific language, makes for a compelling opening that would likely encourage the hiring manager to continue reading.

Weak Example

Dear Hiring Manager,

I am writing to apply for the SEO position at your company. I have some experience with SEO and I think I would be a good fit for this role. I saw your job posting online and decided to apply.

Why is this a weak example?

This is a weak cover letter introduction for several reasons. Firstly, it's generic and lacks personalization, failing to address the specific company or demonstrate knowledge of their needs. The language is passive and unconfident ('some experience', 'I think I would be a good fit'), which doesn't convey expertise or enthusiasm. It also doesn't highlight any specific SEO skills or achievements, missing an opportunity to grab the reader's attention. The last sentence adds no value and makes the application seem casual rather than purposeful. A strong SEO cover letter introduction should showcase relevant skills, express enthusiasm for the specific role and company, and immediately demonstrate the candidate's potential value to the organization.

Writing the Body of Your Cover Letter

The body of your SEO cover letter is where you'll showcase your relevant skills, experiences, and achievements. This section should demonstrate your expertise in SEO and highlight how you can contribute to the company's digital marketing goals.

Highlight Your SEO Skills

Focus on your most relevant SEO skills, such as keyword research, on-page optimization, link building, and analytics. Provide specific examples of how you've applied these skills in previous roles or projects.

Showcase Your Achievements

Quantify your accomplishments whenever possible. Mention specific metrics like improved search rankings, increased organic traffic, or enhanced conversion rates that resulted from your SEO efforts.

Demonstrate Your Industry Knowledge

Show that you stay current with SEO trends and best practices. Mention any certifications, courses, or conferences you've attended to enhance your expertise.

Align with the Company's Needs

Research the company and tailor your letter to address their specific SEO challenges or goals. Explain how your skills and experience make you the ideal candidate to meet their needs.

Express Your Enthusiasm

Convey your passion for SEO and your excitement about the opportunity to contribute to the company's success. This enthusiasm can help set you apart from other applicants.

Strong Example

As a dedicated SEO specialist with over 5 years of experience, I am excited about the opportunity to contribute to [Company Name]'s digital growth. In my current role at [Current Company], I have consistently improved organic search traffic by an average of 45% year-over-year through implementing comprehensive on-page and off-page SEO strategies. My expertise in keyword research, content optimization, and link building has resulted in top 3 SERP rankings for over 100 high-value keywords in the competitive [industry] sector. I am particularly proud of leading a site-wide technical SEO audit that resolved critical issues, resulting in a 30% increase in crawlability and indexation. My proficiency in tools such as SEMrush, Ahrefs, and Google Analytics, combined with my ability to analyze data and provide actionable insights, would be valuable assets to your team. I am eager to bring my skills and passion for SEO to [Company Name] and help drive your online visibility to new heights.

Why is this a strong example?

This is a strong example for the Cover Letter Body section of an SEO cover letter for several reasons. Firstly, it immediately highlights the candidate's relevant experience and expertise in SEO. The content is specific, providing concrete examples of achievements, such as improving organic search traffic by 45% and achieving top 3 SERP rankings for over 100 keywords. These quantifiable results demonstrate the candidate's ability to deliver tangible outcomes. The example also showcases a range of SEO skills, including on-page and off-page strategies, technical SEO, and proficiency with industry-standard tools. By mentioning specific tools and techniques, the candidate proves their up-to-date knowledge in the field. The language used is confident and enthusiastic, showing genuine interest in the company and the role. Overall, this content effectively communicates the candidate's value proposition and how their skills align with the potential employer's needs.

Weak Example

I am writing to apply for the SEO position at your company. I have some experience with SEO and I think I would be a good fit for the role. I know how to use Google and I can write content. I am a hard worker and I am willing to learn new things. Please consider me for this position.

Why is this a weak example?

This is a weak example for several reasons. First, it lacks specific details about the applicant's SEO experience and skills. The statement 'I have some experience with SEO' is vague and doesn't convince the employer of the candidate's expertise. Second, mentioning basic skills like using Google and writing content doesn't set the applicant apart or demonstrate specialized SEO knowledge. Third, the cover letter fails to highlight any achievements or metrics that showcase the candidate's success in SEO. Lastly, it doesn't address the company's specific needs or how the applicant's skills align with the job requirements. Overall, this example is too generic, lacks enthusiasm, and fails to effectively sell the candidate's qualifications for an SEO position.

How to Close Your Cover Letter

The closing of your SEO cover letter is your final opportunity to leave a lasting impression and prompt action from the hiring manager. This section should wrap up your letter effectively, reaffirm your interest in the position, and provide clear next steps.

Summarize Your Value

Briefly reiterate your key qualifications and how they align with the company's needs. Emphasize your enthusiasm for the role and the organization.

Express Gratitude

Thank the reader for their time and consideration. This simple gesture demonstrates professionalism and courtesy.

Call to Action

Clearly state your desire for an interview or further discussion. Be proactive by mentioning that you'll follow up within a specific timeframe.

Provide Contact Information

Include your phone number and email address for easy follow-up. Ensure this information matches what's on your resume.

Professional Sign-off

End with a formal closing such as "Sincerely" or "Best regards," followed by your full name.

Remember, your closing should be concise yet impactful, leaving the reader with a positive impression and a clear understanding of your interest in the position. A strong closing can significantly increase your chances of securing an interview and moving forward in the hiring process.

Strong Example

Thank you for considering my application. I am excited about the opportunity to contribute to [Company Name]'s SEO efforts and help drive organic growth. I would welcome the chance to discuss how my skills and experience align with your team's goals. I look forward to speaking with you soon about how I can make a significant impact in this role.

Why is this a strong example?

This is a strong cover letter closing for several reasons. First, it expresses gratitude for the reader's consideration, which is polite and professional. It then reiterates enthusiasm for the specific role and company, showing genuine interest. The closing also highlights the applicant's potential value to the company by mentioning 'contribute to [Company Name]'s SEO efforts and help drive organic growth,' which directly relates to the job. The candidate proactively suggests a next step by requesting an opportunity to discuss their qualifications further, demonstrating initiative. Finally, it ends on a confident note by emphasizing the potential for 'significant impact,' which showcases the applicant's self-assurance and ability to add value to the team. Overall, this closing is concise yet impactful, leaving a strong final impression on the hiring manager.

Weak Example

I hope you will consider me for this position. I am available for an interview at your convenience. Thank you for your time.

Why is this a weak example?

This closing is weak for several reasons. First, it lacks enthusiasm and passion for the SEO role. It doesn't reiterate the candidate's interest in the position or the company. Second, it fails to provide a clear call-to-action or next steps, merely stating availability for an interview without any proactive suggestion. Third, it doesn't showcase any SEO-specific knowledge or reinforce the candidate's qualifications. Lastly, it's generic and could be used for any job application, missing the opportunity to leave a lasting impression specific to the SEO field. A stronger closing would express genuine interest, highlight key SEO skills, and propose a specific follow-up action.

Cover Letter FAQs for SEO


What is the ideal format and length for an SEO cover letter?


An SEO cover letter should typically be one page long, consisting of 3-4 paragraphs. Use a professional font like Arial or Calibri, 11-12 point size, with 1-inch margins. Start with your contact information, followed by the date and employer's details. Include a salutation, opening paragraph, 1-2 body paragraphs highlighting your SEO skills and experience, a closing paragraph, and a professional sign-off.


What key SEO skills should I highlight in my cover letter?


In your SEO cover letter, emphasize skills such as keyword research, on-page and off-page optimization, content creation, link building, analytics tools proficiency (e.g., Google Analytics, SEMrush), technical SEO knowledge, and familiarity with search engine algorithms and updates. Also, highlight your ability to interpret data and implement SEO strategies that drive organic traffic and improve search rankings.


How can I demonstrate my SEO expertise in a cover letter?


To demonstrate your SEO expertise, provide specific examples of successful SEO campaigns you've managed, including measurable results like increased organic traffic or improved search rankings. Mention any certifications you hold (e.g., Google Analytics certification) and your experience with popular SEO tools. Use industry-specific terminology to show your knowledge, but avoid jargon that might confuse non-SEO professionals reading your letter.


Should I include SEO-related keywords in my cover letter?


Yes, incorporating relevant SEO keywords in your cover letter can be beneficial, especially if the company uses an Applicant Tracking System (ATS). However, use them naturally and sparingly. Focus on including terms from the job description that match your skills and experience. This approach demonstrates your relevance to the position while potentially improving your chances of passing through ATS filters.


How can I tailor my SEO cover letter for different job applications?


To tailor your SEO cover letter, research each company and customize your content accordingly. Highlight SEO skills and experiences that align with the specific job requirements. Reference the company's website or recent SEO-related news to show your interest and knowledge. Adjust your tone to match the company culture, and address any unique challenges or opportunities mentioned in the job posting, explaining how your SEO expertise can contribute to their goals.