How to Write a SEO Manager Cover Letter (With Example)

Learn key tips for writing an effective SEO Manager cover letter. This guide offers practical advice and a detailed example to help you create a strong, professional application that attracts employers' attention.

Getting a job as an SEO Manager starts with a good cover letter. This letter is your chance to show why you're the right person for the job. It's the first thing employers see, so it needs to be strong.

A cover letter for an SEO Manager should do a few things. First, it should explain your skills in search engine optimization. This means talking about how you can help websites appear higher in search results. Second, it should show that you understand the company and its goals. Lastly, it should make the employer want to learn more about you.

Writing a good cover letter takes time and effort. You need to think about what makes you special and how to say it clearly. This article will help you write a cover letter that gets noticed. We'll go over what to include and give you an example to follow.

Remember, your cover letter is your chance to stand out. It should make the employer think, "This person could really help our company." With the right approach, your cover letter can open doors to new job opportunities in the SEO field.

SEO Manager Cover Letter Example

Brandon Wilson
(282) 371-6262
Earl Sullivan
Hiring Manager

Dear Earl Sullivan,

I am writing to express my strong interest in the SEO Manager position at Moz. As a seasoned digital marketing professional with a passion for search engine optimization, I am excited about the opportunity to contribute to Moz's industry-leading SEO tools and strategies.

Throughout my career, I have developed a comprehensive understanding of SEO best practices, algorithm updates, and emerging trends in the digital landscape. My experience includes successfully managing large-scale SEO campaigns, conducting in-depth keyword research, and implementing data-driven strategies to improve organic search rankings for diverse clients across various industries.

What sets me apart is my ability to blend technical SEO knowledge with creative content strategies. I have a proven track record of increasing organic traffic and improving conversion rates through optimized on-page elements, enhanced site architecture, and compelling content creation. Additionally, I am well-versed in utilizing advanced SEO tools, including Moz Pro, to analyze competitor strategies, identify opportunities, and measure campaign performance.

I am particularly drawn to Moz's commitment to innovation and education in the SEO community. Your thought leadership in the industry aligns perfectly with my personal philosophy of continuous learning and sharing knowledge. I am excited about the prospect of contributing to Moz's cutting-edge research and helping to shape the future of SEO practices.

My strong analytical skills, coupled with my ability to communicate complex SEO concepts to both technical and non-technical stakeholders, make me an ideal candidate for this role. I am confident that my expertise and passion for SEO would be a valuable asset to your team and would contribute significantly to Moz's continued success in the market.

I would welcome the opportunity to discuss how my skills and experience align with Moz's needs for the SEO Manager position. Thank you for your time and consideration. I look forward to the possibility of contributing to Moz's mission of simplifying SEO for everyone.


Brandon Wilson

How to Write & Format a Cover Letter Header

The header of your SEO Manager cover letter sets the tone for your application and provides essential contact information. A well-crafted header ensures your letter looks professional and makes it easy for hiring managers to reach you. Here's how to create an effective cover letter header for your SEO Manager application:

Your Contact Information

Begin with your full name, followed by your address, phone number, and email address. Ensure your email address is professional and doesn't include any nicknames or inappropriate terms.


Include the current date when you're sending the letter. This helps the recipient keep track of when the application was submitted.

Recipient's Information

Next, add the recipient's details. If possible, address the letter to a specific person rather than using a generic salutation. Include their name, title, company name, and address.


Start with a professional greeting. If you know the recipient's name, use "Dear Mr./Ms./Dr. [Last Name]:" If you're unsure of the recipient's name or gender, "Dear Hiring Manager:" is a safe option.

Subject Line (Optional)

Consider including a subject line that clearly states the position you're applying for. This can be particularly helpful if the company is hiring for multiple positions.

By following these guidelines, you'll create a professional and informative header for your SEO Manager cover letter, setting the stage for a compelling application that showcases your qualifications and enthusiasm for the role.

Brandon Wilson
(282) 371-6262
Earl Sullivan
Hiring Manager

Greeting Your Potential Employer

After crafting a professional header, the next crucial element of your SEO Manager cover letter is the greeting. This seemingly small detail sets the tone for your entire letter and demonstrates your attention to detail—a vital skill in the SEO field.

Research the Recipient

Whenever possible, address your letter to a specific person. Take the time to research the company and identify the hiring manager or relevant department head. LinkedIn and the company's website can be valuable resources for this information.

Use a Professional Salutation

If you have a name, use "Dear Mr./Ms./Dr. [Last Name]:" For gender-neutral options, you can use the full name: "Dear Alex Johnson:" If you're unsure about the recipient's gender, it's best to use their full name to avoid any potential missteps.

When the Recipient is Unknown

If you can't find a specific name, use a general professional greeting such as:

  • "Dear Hiring Manager:"
  • "Dear [Company Name] Recruitment Team:"
  • "Dear SEO Department Head:"

Avoid Outdated or Overly Casual Greetings

Steer clear of outdated phrases like "To Whom It May Concern" or overly casual greetings like "Hey there!" These can make your letter feel impersonal or unprofessional.

Remember, your greeting is your first impression. Make it count by showing that you've done your homework and are genuinely interested in the position and company. This level of care will set a positive tone for the rest of your cover letter.

Introducing Yourself in a Cover Letter

The introduction of your SEO Manager cover letter is your opportunity to make a strong first impression and grab the reader's attention. This crucial section sets the tone for the rest of your letter and should immediately highlight your qualifications and enthusiasm for the position.

Begin by clearly stating the specific SEO Manager position you're applying for and how you learned about the opportunity. This demonstrates your attention to detail and genuine interest in the role. Next, briefly mention your most relevant qualifications or achievements that make you an ideal candidate for the job.

Consider mentioning a notable SEO success story or a specific skill that aligns closely with the job requirements. This could include experience with particular SEO tools, a track record of improving search rankings, or expertise in a relevant industry.

It's also effective to express your enthusiasm for the company and its mission. Research the organization beforehand and reference something specific about their work or values that resonates with you. This shows that you've done your homework and are genuinely interested in contributing to their team.

Remember to keep your introduction concise and engaging. Aim for 3-4 sentences that pack a punch and entice the reader to continue. Your goal is to create a hook that leads naturally into the body of your cover letter, where you'll expand on your qualifications and experiences in more detail.

Strong Example

Dear Hiring Manager,

As a passionate SEO strategist with over 7 years of experience driving organic growth for leading e-commerce brands, I was thrilled to come across the SEO Manager position at TechGiant Inc. My proven track record of increasing search visibility by 200% and boosting organic traffic by 150% at my current role with Digital Dynamo aligns perfectly with your company's goal of expanding its online presence. I'm excited about the opportunity to bring my expertise in advanced SEO techniques, data analysis, and cross-functional leadership to help TechGiant achieve its ambitious growth targets.

Why is this a strong example?

This is a strong cover letter introduction for several reasons. First, it immediately showcases the candidate's relevant experience and passion for SEO. The specific mention of '7 years of experience' and 'e-commerce brands' demonstrates a direct match with the job requirements. Second, it includes impressive quantifiable achievements (200% increase in search visibility, 150% boost in organic traffic) which grab the reader's attention and prove the candidate's capabilities. Third, it shows that the applicant has researched the company by mentioning TechGiant's goal of expanding its online presence. Finally, it concisely highlights key skills (advanced SEO techniques, data analysis, cross-functional leadership) that are likely crucial for the role. The introduction is concise yet packed with relevant information, making it likely to capture the hiring manager's interest and encourage them to read further.

Weak Example

I am writing to apply for the SEO Manager position at your company. I saw the job posting online and thought it looked interesting. I have some experience with SEO and think I could do a good job in this role.

Why is this a weak example?

This introduction is weak for several reasons. First, it lacks enthusiasm and fails to grab the reader's attention. The language is vague and generic, using phrases like 'thought it looked interesting' which doesn't convey genuine passion for the role. Secondly, it doesn't provide any specific information about the applicant's qualifications or achievements in SEO. The phrase 'some experience with SEO' is particularly weak, as it doesn't inspire confidence in the applicant's expertise. Finally, the introduction doesn't mention anything unique about the company or why the applicant is specifically interested in this role at this organization. It comes across as a generic, one-size-fits-all approach, which is unlikely to impress hiring managers in a competitive field like SEO management.

Writing the Body of Your Cover Letter

The body of your SEO Manager cover letter is where you can truly showcase your qualifications and enthusiasm for the role. This section should highlight your most relevant skills, experiences, and achievements that align with the job requirements.

Begin by addressing the key qualifications mentioned in the job posting. Provide specific examples of how you've successfully implemented SEO strategies, improved search rankings, or increased organic traffic for previous employers or clients. Quantify your achievements whenever possible, using metrics such as percentage increases in website traffic or improvements in keyword rankings.

Demonstrate your knowledge of current SEO best practices and tools. Mention your familiarity with popular SEO software, analytics platforms, and your ability to stay updated on search engine algorithm changes. Highlight any certifications or specialized training you've completed in SEO or digital marketing.

Discuss your experience in collaborating with other teams, such as content creators, web developers, and marketing professionals. Emphasize your communication skills and ability to explain complex SEO concepts to non-technical stakeholders.

If you have experience in related areas like content marketing, paid search, or social media marketing, briefly mention how these skills complement your SEO expertise and contribute to a holistic digital marketing approach.

Finally, express your enthusiasm for the company and explain why you're particularly interested in this SEO Manager position. Research the company beforehand and mention specific aspects of their digital presence or recent projects that excite you.

Remember to keep your cover letter body concise and focused, typically no more than 2-3 paragraphs. Tailor your content to the specific job requirements and company culture to make a lasting impression on the hiring manager.

Strong Example

As a seasoned SEO Manager with over 8 years of experience, I am excited to bring my expertise to the role at TechGrowth Solutions. In my current position at Digital Boost Inc., I have successfully increased organic traffic by 150% within 18 months by implementing data-driven SEO strategies and optimizing on-page content. My approach combines technical SEO knowledge with content marketing initiatives, resulting in a 200% increase in conversions from organic search.

I am particularly drawn to TechGrowth Solutions' commitment to innovative digital marketing solutions for SaaS companies. Your recent case study on improving search visibility for cloud-based applications aligns perfectly with my experience in the B2B tech sector. I am confident that my skills in keyword research, link building, and SEO auditing, coupled with my ability to collaborate across teams, would make a significant impact on your clients' online presence and bottom line.

Furthermore, I have a proven track record of staying ahead of algorithm updates and industry trends. For instance, I recently led a successful implementation of schema markup that improved our clients' rich snippet appearances by 75%, leading to higher click-through rates and improved SERP rankings.

Why is this a strong example?

This is a strong example of a Cover Letter Body for an SEO Manager position because it effectively demonstrates the candidate's expertise, achievements, and relevance to the specific company. The content is strong for several reasons:

  1. Quantifiable results: The candidate provides specific metrics (150% increase in organic traffic, 200% increase in conversions) that showcase their impact in previous roles.

  2. Relevant experience: The example highlights 8 years of experience in SEO, demonstrating a depth of knowledge in the field.

  3. Company-specific details: The candidate mentions TechGrowth Solutions by name and references a specific case study, showing they've done research on the company.

  4. Technical knowledge: Key SEO concepts like keyword research, link building, and schema markup are mentioned, proving the candidate's technical expertise.

  5. Soft skills: The letter touches on the ability to collaborate across teams, an important quality for a manager.

  6. Industry awareness: The candidate demonstrates knowledge of current trends and algorithm updates, which is crucial in the ever-changing field of SEO.

  7. Enthusiasm and confidence: The tone conveys excitement about the role and confidence in the ability to contribute to the company's success.

This example effectively combines personal achievements, technical knowledge, and company research to create a compelling case for why the candidate would be an excellent fit for the SEO Manager position.

Weak Example

I am writing to apply for the SEO Manager position at your company. I have some experience with SEO and I think I would be a good fit for this role. I know how to use Google Analytics and I have done some keyword research before. I am a hard worker and I learn quickly. Please consider me for this position.

Why is this a weak example?

This is a weak example for several reasons. Firstly, it lacks specificity and fails to demonstrate deep knowledge of SEO practices. The applicant mentions only basic skills without providing any concrete examples of achievements or in-depth expertise. The language is vague and generic, using phrases like 'some experience' and 'I think I would be a good fit,' which don't inspire confidence. There's no mention of specific SEO strategies, tools beyond Google Analytics, or measurable results from past work. Additionally, the cover letter doesn't address the company's needs or how the applicant's skills would benefit them. It's too brief and doesn't showcase the applicant's passion for SEO or understanding of current trends in the field. A strong SEO Manager cover letter should demonstrate comprehensive knowledge, highlight specific achievements, and show enthusiasm for the role and company.

How to Close Your Cover Letter

As you conclude your SEO Manager cover letter, it's crucial to leave a lasting impression and reinforce your enthusiasm for the role. A strong closing paragraph should summarize your key qualifications, express your interest in the position, and include a clear call to action.

Reiterate Your Value

Briefly restate why you're an excellent fit for the SEO Manager position, highlighting your most relevant skills and experiences.

Express Enthusiasm

Convey your genuine interest in the company and the opportunity to contribute to their SEO efforts.

Call to Action

Politely request an interview or further discussion about the role. Indicate your availability and willingness to provide additional information if needed.

Professional Sign-Off

End your letter with a professional closing, such as "Sincerely" or "Best regards," followed by your full name.

Contact Information

Include your phone number and email address beneath your name to make it easy for the hiring manager to reach you.

By crafting a compelling closing paragraph, you'll leave the reader with a positive impression and increase your chances of securing an interview for the SEO Manager position.

Strong Example

Thank you for considering my application. I am excited about the opportunity to contribute to [Company Name]'s SEO strategies and help drive organic growth. I look forward to discussing how my experience in data-driven SEO techniques and team leadership can benefit your organization. Please feel free to contact me at your convenience to arrange an interview.

Why is this a strong example?

This is a strong cover letter closing for several reasons. First, it expresses gratitude for the reader's consideration, which is polite and professional. It then reiterates enthusiasm for the specific role and company, showing genuine interest. The closing also briefly summarizes key qualifications (data-driven SEO techniques and team leadership) that align with the SEO Manager position, reinforcing the candidate's suitability. Finally, it includes a clear call-to-action by inviting further discussion and suggesting an interview, which demonstrates proactivity and confidence. The tone is professional yet personable, striking a good balance for a senior-level position like SEO Manager.

Weak Example

Thanks for your time. I hope to hear from you soon about this job opportunity. Have a great day!

Why is this a weak example?

This closing is weak for several reasons. First, it lacks enthusiasm and doesn't reiterate interest in the position or company. It fails to include a call to action or mention next steps in the hiring process. The language is casual and generic, not tailored to a professional SEO Manager role. It doesn't summarize key qualifications or express confidence in ability to contribute. Lastly, it misses an opportunity to thank the reader for their consideration or express eagerness to discuss the role further. A strong closing should be more formal, specific to the job, and demonstrate professionalism and genuine interest.

Cover Letter FAQs for SEO Manager


What is the ideal format and length for an SEO Manager cover letter?


An SEO Manager cover letter should be concise, typically one page long (300-400 words). Use a professional business letter format with your contact information, date, recipient's details, salutation, 3-4 paragraphs of content, a closing, and your signature. Tailor the content to highlight your SEO expertise and achievements relevant to the job description.


What key skills should I emphasize in my SEO Manager cover letter?


Emphasize skills such as search engine optimization techniques, keyword research, content strategy, analytics and data interpretation, link building, technical SEO knowledge, and familiarity with SEO tools. Also highlight soft skills like communication, leadership, and problem-solving abilities that are crucial for managing SEO teams and projects.


How can I demonstrate my SEO expertise in the cover letter?


Demonstrate your SEO expertise by mentioning specific achievements, such as improving search rankings, increasing organic traffic, or implementing successful SEO campaigns. Use metrics and percentages to quantify your results. Also, briefly discuss your knowledge of current SEO trends and algorithms to show you're up-to-date in the field.


Should I include keywords from the job description in my SEO Manager cover letter?


Yes, incorporating relevant keywords from the job description is crucial. It shows that you've carefully read the requirements and helps your application pass through Applicant Tracking Systems (ATS). However, use these keywords naturally within the context of your experiences and skills, avoiding forced or excessive use that might appear unnatural.