How to Write a Visual Designer Cover Letter (With Example)

Learn how to write an effective cover letter specifically for visual designers. This guide breaks down each step and includes an example, helping you showcase your skills and portfolio in the best way possible.

A good cover letter can make a big difference when applying for a visual designer job. It's a chance to show off your skills and make a strong first impression on potential employers. Unlike your resume, which lists your work history and skills, a cover letter lets you tell your story and explain why you're the right fit for the job.

Writing a cover letter might seem hard, but it doesn't have to be. With some planning and effort, you can create a letter that grabs attention and makes employers want to learn more about you. This article will guide you through the process of writing a great cover letter for a visual designer position.

A well-written cover letter does more than just repeat what's on your resume. It helps you stand out from other applicants by showing your personality and passion for design. It also gives you a chance to explain how your skills and experience match what the company is looking for.

In the following sections, we'll look at the key parts of a visual designer cover letter. We'll also give you tips on how to make your letter strong and interesting. By the end of this article, you'll have the knowledge and tools to write a cover letter that helps you get noticed in the visual design field.

Visual Designer Cover Letter Example

Emily Mckinney
(593) 946-5964
Jeanette Brown
Hiring Manager
Frog Design

Dear Jeanette Brown,

I am writing to express my strong interest in the Visual Designer position at Frog Design. As a passionate and innovative designer with a keen eye for aesthetics and a deep understanding of user-centered design principles, I am excited about the opportunity to contribute to your team's creative endeavors.

Throughout my career, I have honed my skills in various aspects of visual design, including branding, user interface design, and digital marketing materials. My portfolio showcases a diverse range of projects that demonstrate my ability to create visually compelling and functional designs that effectively communicate brand messages and enhance user experiences.

What particularly draws me to Frog Design is your company's reputation for pushing the boundaries of design and creating impactful solutions for global brands. Your commitment to innovation and human-centered design aligns perfectly with my own design philosophy and aspirations.

In my previous roles, I have:

  1. Collaborated with cross-functional teams to develop cohesive brand identities and visual languages for various clients across different industries.
  2. Utilized the latest design tools and technologies to create responsive and accessible designs for web and mobile platforms.
  3. Conducted user research and incorporated feedback to iterate and improve design solutions, resulting in increased user engagement and satisfaction.
  4. Mentored junior designers and facilitated design thinking workshops to foster creativity and problem-solving within teams.

I am confident that my creative vision, technical proficiency, and collaborative spirit would make me a valuable addition to the Frog Design team. I am eager to contribute my skills and passion to your innovative projects and to continue growing as a designer in your dynamic environment.

Thank you for considering my application. I look forward to the opportunity to discuss how my experiences and ideas can contribute to Frog Design's continued success.


Emily Mckinney

How to Write & Format a Cover Letter Header

The header of your visual designer cover letter sets the tone for the entire document and provides essential contact information. A well-crafted header ensures your application looks professional and makes it easy for employers to reach you.

Key Elements to Include

Your header should contain your full name, phone number, email address, and location (city and state). Optionally, you can add your portfolio website or LinkedIn profile URL. Ensure all information is current and accurate.

Formatting Tips

Use a clean, legible font and keep the style consistent with your resume. Align the header to the left or center it at the top of the page. Consider using a slightly larger font size for your name to make it stand out.

Professional Appearance

Maintain a professional look by avoiding flashy designs or colors, even though you're applying for a creative role. The content of your letter and portfolio will showcase your design skills, while the header should remain clear and functional.

Matching Your Brand

If you have a personal brand or logo, you can incorporate it subtly into your header. However, ensure it doesn't overshadow the essential contact information or clash with the overall document design.

By creating a polished and informative header, you'll make a strong first impression and provide hiring managers with the necessary details to contact you for an interview.

Emily Mckinney
(593) 946-5964
Jeanette Brown
Hiring Manager
Frog Design

Greeting Your Potential Employer

After crafting an eye-catching header, the next crucial element of your visual designer cover letter is the greeting. This seemingly small detail sets the tone for your entire letter and can make a significant first impression on the hiring manager.

Use a personalized greeting

Whenever possible, address the letter to a specific person. Research the company or job posting to find the name of the hiring manager or department head. A personalized greeting like "Dear Mr. Smith" or "Dear Ms. Johnson" shows initiative and attention to detail.

When you can't find a name

If you're unable to find a specific name, opt for a professional, gender-neutral greeting such as "Dear Hiring Manager" or "Dear Design Team Lead." Avoid outdated or overly generic salutations like "To Whom It May Concern" or "Dear Sir/Madam."

Match the company culture

Consider the company's culture when choosing your greeting. For more formal industries, stick with "Dear." For creative or casual environments, you might use "Hello" or "Greetings" instead.

Proofread carefully

Double-check the spelling of names and titles to avoid embarrassing errors. A misspelled name can quickly undermine your credibility and attention to detail – qualities essential for a visual designer.

By crafting a thoughtful, personalized greeting, you'll set a positive tone for the rest of your cover letter and demonstrate your professionalism from the very start.

Introducing Yourself in a Cover Letter

The introduction of your visual designer cover letter sets the tone for your application and provides an opportunity to immediately capture the employer's attention. This crucial section should concisely highlight your passion for visual design, relevant qualifications, and why you're interested in the specific role and company.

When crafting your introduction, aim to be engaging and memorable. Start with a strong opening statement that showcases your enthusiasm for the position. Mention where you found the job posting and briefly explain why you're excited about the opportunity. If you were referred by someone within the company, this is an appropriate place to mention their name.

Next, provide a brief overview of your most relevant qualifications and experiences that make you an ideal candidate for the role. This could include your years of experience in visual design, notable projects you've worked on, or specific skills that align with the job requirements.

Remember to tailor your introduction to the specific company and position. Research the organization and incorporate details that demonstrate your genuine interest and alignment with their values or design aesthetics. This personal touch shows that you've put thought and effort into your application, setting you apart from other candidates.

Keep your introduction concise and impactful, aiming for about 3-4 sentences. The goal is to entice the reader to continue exploring your application and learn more about your qualifications in the subsequent paragraphs of your cover letter.

Strong Example

Dear Hiring Manager,

As a passionate and innovative Visual Designer with over 7 years of experience creating compelling digital experiences, I was thrilled to discover the opportunity to join the creative team at XYZ Design Studio. Your company's commitment to pushing the boundaries of visual storytelling and user-centric design perfectly aligns with my professional goals and creative philosophy. I am excited to contribute my expertise in brand identity, user interface design, and digital illustration to help XYZ Design Studio continue to deliver cutting-edge visual solutions for its diverse clientele.

Why is this a strong example?

This introduction is strong for several reasons. First, it immediately establishes the candidate's relevant experience and passion for the field. The opening sentence captures attention by highlighting both the duration of experience and the specific area of expertise. Second, it demonstrates research and genuine interest in the company by mentioning XYZ Design Studio by name and acknowledging their design philosophy. This shows the applicant has taken the time to understand the company's values and goals. Third, it clearly states the candidate's intention to contribute to the company, specifying areas of expertise that are likely relevant to the position. Finally, the tone is confident and enthusiastic without being overly casual, striking a good balance for a professional application. The introduction is concise yet informative, making it likely to engage the reader and encourage them to continue reading the rest of the cover letter.

Weak Example

Dear Sir/Madam,

I am writing to apply for the Visual Designer position at your company. I saw the job listing online and thought it might be a good fit for me. I have some experience with design software and enjoy being creative.

Why is this a weak example?

This introduction is weak for several reasons. First, it uses a generic salutation instead of addressing a specific person, which shows a lack of research and personalization. The opening line is vague and doesn't grab attention. The applicant doesn't mention the company name, demonstrating a lack of specific interest in the role. The statement about seeing the job listing online is unnecessary and doesn't add value. The description of their qualifications is overly general and doesn't highlight any specific skills or achievements that make them stand out. The casual tone ('thought it might be a good fit') and lack of enthusiasm fail to convey genuine interest in the position. Overall, this introduction fails to make a strong first impression or compelling case for why the applicant should be considered for the role.

Writing the Body of Your Cover Letter

The body of your visual designer cover letter is where you can showcase your skills, experience, and passion for design. This section allows you to expand on your qualifications and demonstrate how you can contribute to the prospective employer's team.

Highlight Your Skills and Experience

Start by emphasizing your most relevant skills and experiences that align with the job requirements. Discuss specific projects you've worked on, mentioning the design tools and software you're proficient in. For example, you might highlight your expertise in Adobe Creative Suite, Sketch, or Figma.

Demonstrate Your Design Process

Explain your approach to visual design projects, from conceptualization to execution. This shows potential employers that you have a methodical and thoughtful process, which is crucial in the design field.

Showcase Your Achievements

Include measurable achievements from previous roles or freelance work. This could include metrics like increased user engagement, improved conversion rates, or successful rebranding projects.

Express Your Passion for Design

Convey your enthusiasm for visual design and your commitment to staying current with industry trends. This demonstrates that you're not just skilled, but also passionate about your craft.

Connect Your Skills to the Company's Needs

Research the company and tailor your letter to show how your skills and experience can address their specific design challenges or contribute to their goals. This personalized approach shows that you've done your homework and are genuinely interested in the position.

By crafting a compelling body for your cover letter, you'll effectively communicate your value as a visual designer and increase your chances of landing an interview.

Strong Example

As a passionate Visual Designer with over 5 years of experience, I was thrilled to see the opening for a Senior Visual Designer at Innovative Designs Inc. Your company's commitment to pushing the boundaries of digital aesthetics aligns perfectly with my career goals and creative philosophy.

In my current role at Creative Solutions Agency, I've had the opportunity to lead design projects for major brands such as Nike and Spotify. My work has consistently resulted in a 30% increase in user engagement and a 25% boost in conversion rates. I specialize in creating intuitive, visually striking interfaces that not only capture attention but also enhance user experience.

I'm particularly drawn to Innovative Designs' recent campaign for sustainable packaging. Your approach to combining eco-friendly materials with cutting-edge design resonates with my personal passion for sustainable design practices. I believe my experience in creating impactful visual narratives, coupled with my proficiency in the latest design software and emerging technologies like AR, would make me a valuable addition to your team.

I'm excited about the possibility of bringing my skills in brand identity development, UI/UX design, and digital illustration to Innovative Designs Inc. I'm confident that my creative vision and technical expertise would contribute significantly to your upcoming projects and help maintain your position as an industry leader in visual design.

Why is this a strong example?

This is a strong example of a cover letter body for a Visual Designer position because it effectively showcases the candidate's qualifications, experience, and passion for the role. The content is tailored to the specific company and position, demonstrating that the applicant has done their research. It highlights concrete achievements with quantifiable results, which adds credibility to the candidate's claims. The letter also connects the applicant's skills and interests with the company's recent work and values, showing how they could be a good fit for the organization. The tone is professional yet enthusiastic, and the structure is clear and easy to read. Overall, it presents a compelling case for why the candidate would be a valuable addition to the team.

Weak Example

I am writing to apply for the Visual Designer position at your company. I have some experience in design and I think I would be a good fit for this role. I can use Photoshop and Illustrator, and I have made a few logos before. I am a hard worker and I am willing to learn new things. Please consider me for this position.

Why is this a weak example?

This is a weak example for several reasons. First, it lacks specificity and fails to showcase the applicant's unique skills or achievements. The language is vague ('some experience', 'a few logos') and doesn't effectively demonstrate expertise. It also doesn't address the company's needs or how the applicant's skills align with the role. The mention of software proficiency is basic and expected, not distinguishing. The closing is passive and doesn't convey enthusiasm or confidence. A strong cover letter should highlight specific accomplishments, demonstrate knowledge of the company, and explain how the applicant's skills and experience make them an ideal candidate for the specific role.

How to Close Your Cover Letter

The closing of your visual designer cover letter is your final opportunity to leave a lasting impression on the hiring manager. This section should wrap up your letter concisely while reiterating your enthusiasm for the position and prompting the reader to take action.

Restate Your Interest

Briefly reiterate your interest in the role and the company. This reinforces your enthusiasm and reminds the reader why you're an excellent fit.

Express Gratitude

Thank the hiring manager for their time and consideration. This shows professionalism and courtesy, which are valuable traits in any workplace.

Call to Action

Politely express your desire for an interview or further discussion about the position. This demonstrates initiative and confidence in your abilities.

Professional Sign-Off

End your letter with a professional closing, such as "Sincerely" or "Best regards," followed by your full name. If submitting a hard copy, leave space for your handwritten signature above your typed name.

Contact Information

Include your phone number and email address below your name, even if they're already in the header. This makes it easy for the hiring manager to contact you.

By crafting a strong closing, you'll leave the reader with a positive final impression and increase your chances of moving forward in the hiring process.

Strong Example

Thank you for considering my application. I am excited about the possibility of contributing my creative vision and technical skills to your team at [Company Name]. I look forward to the opportunity to discuss how my experience in visual design, particularly in creating engaging user interfaces and brand identities, can help drive your company's visual storytelling to new heights. Please feel free to contact me at your convenience to arrange an interview. I appreciate your time and consideration.

Why is this a strong example?

This is a strong cover letter closing for several reasons. First, it expresses gratitude and enthusiasm, which shows professionalism and genuine interest in the position. It also specifically mentions the role ('visual designer') and company name, demonstrating that the letter is tailored to this particular application. The closing highlights key skills relevant to the job (creative vision, technical skills, user interface design, and brand identity creation), reinforcing the candidate's qualifications. It also suggests a benefit to the company ('drive your company's visual storytelling to new heights'), showing that the applicant is thinking about how they can contribute. Finally, it includes a clear call-to-action for an interview and leaves the door open for further communication. The tone is confident yet respectful, striking a good balance for a professional application.

Weak Example

Thank you for your time and consideration. I hope to hear from you soon. Have a great day!

Why is this a weak example?

This closing is weak for several reasons. First, it's generic and could be used for any job application, showing no specific enthusiasm for the Visual Designer position. Second, it lacks a call to action or any mention of follow-up steps. Third, it doesn't reiterate the candidate's interest in the role or company. Finally, it fails to leverage the opportunity to showcase creativity or design sensibility, which is crucial for a Visual Designer role. A stronger closing would demonstrate passion for design, express genuine interest in the specific position, and include a more assertive follow-up statement.

Cover Letter FAQs for Visual Designer


What is the ideal format and length for a Visual Designer cover letter?


A Visual Designer cover letter should be concise, typically one page long (300-400 words). Use a professional font, 10-12 point size, with 1-inch margins. Structure it with a header, greeting, 3-4 body paragraphs, and a closing. Ensure it complements your resume without repeating it verbatim.


How can I showcase my design skills in a Visual Designer cover letter?


Highlight specific projects or campaigns you've worked on, mentioning the impact of your designs. Use industry-specific terminology and discuss your proficiency with relevant design software. Consider including a link to your online portfolio for a more comprehensive view of your work.


What key elements should I include in a Visual Designer cover letter?


Include your understanding of the company's brand and design needs, your relevant skills and experience, specific achievements in previous roles, and how you can contribute to the company's visual identity. Also, express your passion for design and your ability to collaborate with cross-functional teams.


Should I use a creative layout for my Visual Designer cover letter?


While creativity is valued in visual design, it's generally best to keep your cover letter layout clean and professional. Focus on conveying your design skills through your words rather than an overly elaborate layout. However, subtle design elements that showcase your personal brand can be appropriate if they don't overshadow the content.