5 Media Buyer Resume Examples & Writing Guide

Boost your odds of landing a top media buyer job with these 5 resume examples and writing tips. Learn how to effectively highlight your skills and experience to grab hiring managers' attention. Get step-by-step guidance on structuring your resume, choosing the right keywords, and tailoring your content for maximum impact. Take your media buying career to the next level.

A great resume is essential for landing a media buyer job. It's the first thing hiring managers see, so it needs to make a strong impression. But writing a resume that stands out can be tricky, especially if you're not sure what to include or how to format it.

That's where this guide comes in. It provides five real-life examples of successful media buyer resumes, along with tips on how to write your own. You'll learn what skills and experience to highlight, how to showcase your achievements, and what mistakes to avoid.

Whether you're a seasoned media buyer or just starting out, this guide will help you create a resume that grabs attention and increases your chances of getting interviews. So let's dive in and see what makes a media buyer resume shine.

Common Responsibilities Listed on Media Buyer Resumes

  • Develop and execute media buying strategies across various platforms
  • Negotiate and secure favorable advertising rates and placements
  • Analyze market trends, consumer behavior, and audience data
  • Collaborate with account managers, creative teams, and clients
  • Monitor and optimize campaign performance using analytics tools
  • Manage and allocate advertising budgets effectively
  • Stay up-to-date with emerging media trends and advertising technologies
  • Conduct competitive analysis and market research
  • Prepare and present media plans, proposals, and reports
  • Ensure adherence to advertising guidelines and regulations
  • Liaise with media vendors, publishers, and agencies
  • Continuously evaluate and refine media buying tactics for optimal results

How to write a Resume Summary

Introducing the Importance of Summary/Objective in Your Resume

Creating a captivating resume involves more than just cataloging your skills and experiences. To truly make an impression, start considering the initial section that comes right after your personal information; your summary or objective.

This introductory paragraph gives your potential employers a chance to better understand you. It offers a top-down view of your career and highlights the value you will bring to the organization. It aims to make recruiters interested in learning more about you and what you have to offer.

This also tends to be the first section the prospective employer will read. Hence, it becomes fundamental to present a well-drafted summary/objective, as it sets the tone for the rest of your resume.

A Summary/Objective Section Tailored for Media Buyer Career

If you're a Media Buyer, you're well-aware of your sector's dynamic nature. The work often requires a solid blend of strategic thinking, strong negotiation skills, and, not to forget, a profound understanding of different media platforms.

Your summary/objective should coherently reflect this. Moreover, being tailored, it should focus on your ability to analyze media trends and demographics, digital buying’s understanding, or your negotiation tactics' ability. Equally important is to demonstrate your long-term commitment to the field.

Crafting Considerations

Remember that your summary or objective section should be concise (3-4 sentences at most). It's important to focus on where you want to go in your career rather than dwelling excessively on your past. Using active verbs and positive, affirmative language is key.

While promoting your skills and personal attributes, you should avoid getting caught up in industry jargon. It's essential you express yourself in a manner easily understood even by someone outside of your industry.

The Balancing Act

In conclusion, developing a persuasive summary or objective section involves a delicate balancing act. You must showcase both, your acquired skills as a Media Buyer, and emphasize how you aspire to contribute to a potential employer's company. A well-rounded approach encourages employers to scroll down and learn more about your qualifications and experiences.

(Note: There has been an effort to ensure the content is readable, simplified, streamlined, and engaging. This guide instead focuses on Expertise, Authoritativeness, Trustworthiness (E.A.T) rather than sales. In addition, no examples have been provided, according to request.)

Strong Summaries

  • Detail-oriented media buyer with a decade's worth of experience in the industry. Demonstrated expertise in media strategies, ad buying and budgeting with deep insight and understanding of different media platforms. Proven ability to drive brands' presence and growth through informed and strategic media purchases.
  • Results-driven media buyer with over five years of experience successfully navigating the competitive media scene. Adept at leveraging data and analytics to maximize client ROI, brand exposure and customer engagement. Recognized for exceptional negotiation skills and ability to form trusted relationships with media vendors and clients.
  • Dedicated media buyer with experience spanning various industries. Known for groundbreaking campaigns, efficient budget utilization, and performance tracking to enhance campaign responsiveness. Strong dedication to keeping up with current media trends and applying these knowledge to improve client business growth.
  • Resilient media buyer with a strong analytical acumen, skilled in identifying best value media options. Excellent negotiation and communication skills backed with a proven track record of meeting the client’s advertising budget and deadlines, resulting in higher visibility for clients' brands in fiercely competitive marketplaces.

Why these are strong?

These are good examples because they clearly highlight the expertise and skills of the individual in the role of a media buyer. Each summary is different, demonstrating individuality and distinct components that make each candidate unique. They focus on key aspects such as negotiation skills, understanding media platforms, leveraging data, and tracking performance which are integral to the role. They also emphasize experience, results, and dedication which are qualities employers seek. Writing such will make it clear to the reader that the candidate is qualified, skilled, and experienced which are key in making a good impression.

Weak Summaries

  • I want to work as a Media Buyer so that I can get an inside view of the advertising industry and hopefully leverage that knowledge to launch my own advertising agency in the near future.
  • As a Media Buyer, I'm all about getting the best prices. I know all the tricks to negotiate rates down and I won't stop until I've squeezed every last penny of savings out of a deal.
  • I'm an experienced Media Buyer with 25 years in the industry. I've seen it all and done it all.
  • In the future, I want to be teaching others what it truly takes to be a media buyer, considering my vast experience over the years. While I still acquire more knowledge, I'd love to be a part of your team.

Why these are weak?

The first example is problematic because the candidate is implying that their primary interest is in eventually leaving the company to start their own, indicating that their dedication to the company might be provisional.

The second example is overly aggressive and focuses solely on price negotiation, which, while important, is not the sole function of a Media Buyer, who also needs to focus on strategic partnerships, demographic targeting, and other considerations.

The third example appears complacent and does not indicate a willingness to continue learning and adapting, which is crucial in a rapidly changing industry like advertising.

The fourth example seems like the candidate is more focused on his career growth rather than delivering immediate value to the company.

Showcase your Work Experience

When pondering over resume creation, a key section - often termed as 'Work Experience', becomes integral. This is more than just an outline of your career timeline. It is the narrative of your professional story. It brings an in-depth understanding of what tasks you have accomplished, the roles you've held and the impact you've made.

Understand What it Represents

Now, you might wonder, why so much glare on work experience? Well, the jobs you've held previously in your career help portrait your practical skills. Herein, your potential employer gets to see evidence of your involvement and performance in similar roles or industries.

For a Media Buyer, this is the place to shine. It's where you show expertise in media planning, negotiations, brand partnerships, product launches and seamlessly integrating campaigns across various platforms.

How to Structure Your Work Experience Section

Your work experience should be structured in a reverse chronological order, starting with your most recent role. This presents the latest, hence, the most relevant information first. This approach helps spotlight the growth and advancement in your career.

Expert Tip

Quantify your achievements and impact using concrete numbers, metrics, and percentages to demonstrate the value you brought to your previous roles.

What to Include

Where most of us stumble is what to include in each job description. Remember, each description should provide context to your role while focusing on achievements rather than simply duties. Be as specific as possible. If you identified opportunities for improved media spending that led to an X% increase in ROI, don't shy away from stating that.

Being quantifiable in your achievements lends credibility to your skills. It not only shows your employer what you did but how effective you were while doing it.

Tailoring Your Experience

Another aspect to put weight on is tailoring your work experience. Remember, every job is different and needs a different set of skills. Generic resumes often find their way into the bin. Dig into the job description. Identify the skills the employer is looking for and relate your experiences where you used these skills.

Power of Action Verbs

Astonishingly, how you say something can have significant impact on the perceived value of what you're saying. Using action verbs to start each of your job description points gives more power to your resume. Saying 'Developed partnerships...' sounds much more engaging than 'Was responsible for developing partnerships...'.

In conclusion, your work experience section is not just a job summary. It is a narration of your identifiable, quantifiable excellency in your career. Employers look at this section for evidence of your capabilities. Make sure to give it the witnessed attention it deserves.

Strong Experiences

  • Managed multimillion-dollar media buys to maximize campaign efficiency and ROI
  • Negotiated contracts with media sales companies to attain the best rates and media spaces for our clients
  • Communicated and built strong relationships with various media outlets to better suit client needs
  • Analyzed and interpreted campaign performance data to provide recommendations for strategic optimizations
  • Effectively coordinated and executed buys across TV, print, digital, and outdoor platforms
  • Innovatively utilized advanced media technologies to improve ad targeting and campaign performance
  • Collaborated with creative and account teams to develop and implement robust media strategies

Why these are strong?

The above examples are considered good as they highlight key skills and competencies required for a Media Buyer role. They showcase abilities such as managing budgets, negotiating skills, analytical proficiency, and cross-functional teamwork. Furthermore, these bullet points clearly demonstrate the value and impact the individual provided in their previous roles, making them attractive to potential employers. Using action verbs such as 'managed', 'negotiated', 'communicated', 'analyzed' can make your work experience more quantifiable and result-oriented.

Weak Experiences

  • Bought media.
  • Always ready to negotiate prices.
  • Helped increase brand visibility.
  • Used Salesforce daily.
  • Did research.

Why these are weak?

The examples given are bad for presenting a Media Buyer's experience in a resume due to their lack of detail, ambiguity and factual information. Only stating 'Bought media.' or 'Used Salesforce daily.' does not convey the depth of your ability, it merely states you performed a task with no context of proficiency. Further, 'Always ready to negotiate prices.' and 'Helped increase brand visibility.' are vague in scope. It's unclear how you prepared for negotiation and what specifically resulted in increased visibility. 'Did research.' is equally vague without specifying on what and to what end. Tellingly, none of these bullet points offers measurable data or achievements, which are essential for a strong resume. Furthermore these examples are not demonstrating the value that you brought to your previous organizations. Good bullet points should be specific and quantitative, detailing the relevant tasks performed, skills used, and the ultimate results or impacts of your work.

Skills, Keywords & ATS Tips

When you're crafting a media buyer resume, how you showcase your skills could play a significant role in landing that coveted job. The skills can be divided into two main categories: hard skills and soft skills. Both types are equally important in painting a clear picture of your capabilities and fit for the role.

Importance of Hard & Soft Skills

Hard skills are those that can be measured, learnt, and directly applied to the job, such as knowledge of media software, data analysis ability, and negotiating tactics. These show that you’re equipped to take on the tasks required in a media buyer role. But remember, it's not just about stating these skills, you also need to demonstrate how you've used them to generate tangible results.

On the other hand, soft skills, while not as easy to quantify, are equally important. Soft skills like communication, teamwork, and problem-solving are often what set you apart in a group of equally technically capable candidates. In media buying, strong relationships and good judgement are key; hence your soft skills can demonstrate your ability to excel in these areas.

Keywords, ATS, and Matching Skills

When it comes to getting your resume seen, understanding the role of applicant tracking systems (ATS) can be a game-changer. These systems scan resumes for specific keywords related to the job description before they ever reach a human eye.

So, if the job description lists 'data analysis' under required skills, and you've used 'using data to strategize' in your resume, you might miss out despite being a perfect fit. Ensuring your hard and soft skill language matches the job description can maximize your chance of making it past the ATS and getting your resume in front of a hiring manager.

In the end, a well-balanced mix of hard and soft skills, paired with a clear understanding of keyword usage and ATS, can make your media buyer resume stand out in the crowd. So, don't overlook the power of carefully choosing and presenting your skills on your resume.

Top Hard & Soft Skills for Full Stack Developers

Hard Skills

  • Media Planning
  • Data Analysis
  • Market Research
  • Ad Campaign Optimization
  • Budget Management
  • Negotiation
  • Media Buying Platforms
  • ROI Analysis
  • Competitor Analysis
  • Digital Marketing
  • Media Strategy Development
  • Ad Performance Tracking
  • Target Audience Segmentation
  • Ad Placement
  • Media Buying Tools
  • Soft Skills

  • Communication
  • Analytical Thinking
  • Problem-Solving
  • Creativity
  • Adaptability
  • Time Management
  • Attention to Detail
  • Teamwork
  • Negotiation
  • Critical Thinking
  • Decision Making
  • Stress Management
  • Client Relationship Management
  • Presentation Skills
  • Networking
  • Top Action Verbs

    Use action verbs to highlight achievements and responsibilities on your resume.

  • Analyzed
  • Optimized
  • Negotiated
  • Managed
  • Implemented
  • Developed
  • Monitored
  • Evaluated
  • Researched
  • Executed
  • Collaborated
  • Communicated
  • Strategized
  • Presented
  • Budgeted
  • Forecasted
  • Measured
  • Targeted
  • Planned
  • Reported
  • Tracked
  • Segmented
  • Evaluated
  • Negotiated
  • Innovated
  • Advised
  • Coordinated
  • Sourced
  • Purchased
  • Tested
  • Implemented
  • Managed
  • Assessed
  • Identified
  • Resolved
  • Prioritized
  • Education & Certifications

    Adding your education and certificates to your resume can be a straightforward process. Start by creating a section titled 'Education' or 'Credentials' towards the top of your resume, below your professional summary. Under this header, list your degrees, certifications or courses relevant to Media Buying chronologically, starting from the most recent. Include the name of the institution, location, graduation date (or date of certification) and the degree or certification received. Remember to only include those that add value to your job application as a Media Buyer.

    Some of the most important certifications for Media Buyers

    Demonstrate your expertise in Google Ads by earning a certification that shows you are proficient in the latest tools and best practices.

    Get certified in Facebook advertising to demonstrate your expertise in creating and managing Facebook ad campaigns.

    Learn the inbound methodology and get certified in inbound marketing strategies to attract, engage, and delight customers.

    Resume FAQs for Media Buyers


    What is the ideal resume format for a Media Buyer?


    The reverse-chronological format is generally recommended for Media Buyer resumes. This format highlights your work experience in a clear and organized manner, starting with your most recent position.


    How long should a Media Buyer resume be?


    A Media Buyer resume should typically be one page in length for candidates with less than 10 years of experience, and no more than two pages for those with extensive experience.


    What should be included in the resume summary or objective?


    Your resume summary or objective should be a concise statement that highlights your relevant skills, experience, and accomplishments as a Media Buyer. It should capture the reader's attention and demonstrate your value proposition.


    How should I quantify my achievements on a Media Buyer resume?


    Quantifying your achievements is crucial for a Media Buyer resume. Include metrics such as the size of media budgets you managed, the percentage of cost savings achieved, or the increase in campaign performance metrics like impressions, clicks, or conversions.


    Should I include technical skills on my Media Buyer resume?


    Yes, it's essential to include relevant technical skills on your Media Buyer resume. This may include proficiency in media buying platforms, ad servers, analytics tools, and any other software or technologies you have experience with.


    How can I make my Media Buyer resume stand out?


    To make your Media Buyer resume stand out, highlight your industry knowledge, data-driven approach, negotiation skills, and ability to stay up-to-date with the latest trends and technologies in the media buying landscape. Additionally, showcase any certifications or awards you've received.

    Media Buyer Resume Example

    A Media Buyer is the strategic mastermind behind effective advertising campaigns, skillfully navigating the intricate landscape of media platforms. Their role encompasses meticulous planning, data-driven decision-making, and shrewd negotiation tactics to secure optimal ad placements while maximizing budgets. When crafting a compelling resume for this role, showcase your prowess with media planning tools and platforms. Highlight quantifiable achievements that demonstrate your ability to drive cost savings or boost return on investment. Incorporate relevant industry keywords to align with job descriptions while articulating your exceptional negotiation skills and budget management expertise.

    Nevaeh Gutierrez
    (779) 563-6294
    Media Buyer

    Innovative and strategic Media Buyer with a proven track record of developing and executing high-impact advertising campaigns across various digital platforms. Skilled in optimizing ad spend, driving brand awareness, and generating significant ROI for clients in fast-paced environments. Adept at leveraging data analytics to make informed decisions and continuously improve campaign performance.

    Work Experience
    Senior Media Buyer
    06/2021 - Present
    Publicis Media
    • Developed and executed multi-channel media buying strategies for a diverse portfolio of clients, resulting in an average 25% increase in ROI.
    • Managed a quarterly ad spend budget of $5M, consistently meeting and exceeding client KPIs and expectations.
    • Led the implementation of a data-driven approach to media buying, leveraging advanced analytics tools to optimize campaign performance in real-time.
    • Collaborated with cross-functional teams to create compelling ad content and ensure seamless integration across all media channels.
    • Established strong relationships with media partners, negotiating favorable rates and securing prime ad placements for clients.
    Media Buyer
    09/2018 - 05/2021
    • Executed media buying strategies for a range of B2B and B2C clients, driving an average 20% increase in lead generation and sales.
    • Managed a monthly ad spend budget of $1M, consistently achieving or surpassing client performance goals.
    • Conducted in-depth market research and competitor analysis to identify new opportunities and optimize media buying strategies.
    • Developed and maintained strong relationships with media partners, ensuring access to premium ad inventory and favorable rates.
    • Mentored junior team members, providing guidance and support to help them develop their skills and grow within the organization.
    Assistant Media Buyer
    06/2016 - 08/2018
    • Supported senior media buyers in the development and execution of media buying strategies for a diverse range of clients.
    • Assisted in managing ad spend budgets, ensuring campaigns remained on track and within budget.
    • Conducted research on target audiences, media consumption habits, and industry trends to inform media buying decisions.
    • Monitored campaign performance, generating reports and providing insights to optimize future media buying strategies.
    • Developed strong organizational and time management skills, effectively juggling multiple projects and deadlines in a fast-paced environment.
  • Digital Media Buying
  • Programmatic Advertising
  • Data Analysis
  • Campaign Optimization
  • Budget Management
  • Strategic Planning
  • Vendor Negotiations
  • Cross-functional Collaboration
  • Market Research
  • Competitor Analysis
  • Google AdWords
  • Facebook Ads Manager
  • Google Analytics
  • Adobe Analytics
  • Tableau
  • Education
    Bachelor of Science in Marketing
    09/2012 - 05/2016
    University of Southern California, Los Angeles, CA
    Senior Media Buyer Resume Example

    A Senior Media Buyer leads the strategic planning and execution of multimedia advertising campaigns. Key responsibilities include negotiating favorable ad rates, managing budgets, monitoring performance metrics, and optimizing based on data insights. When writing a resume, highlight proficiency in media planning tools, strong quantitative skills, and a proven track record of delivering cost-effective, high-impact campaigns through expert negotiation tactics.

    Flenn Lawson
    (560) 762-4750
    Senior Media Buyer

    Results-driven Senior Media Buyer with a proven track record of developing and executing innovative media strategies that maximize ROI and drive brand growth. Skilled in leveraging data-driven insights to optimize cross-platform campaigns and build strong relationships with media partners.

    Work Experience
    Senior Media Buyer
    01/2020 - Present
    Publicis Media
    • Managed a $50M annual media budget for a portfolio of Fortune 500 clients, consistently exceeding KPIs by 20%+
    • Led the development and implementation of a data-driven media strategy that increased brand awareness by 30% and drove a 15% increase in sales
    • Negotiated strategic partnerships with key media vendors, resulting in a 20% reduction in media costs and a 10% increase in reach
    • Collaborated with cross-functional teams to develop innovative, award-winning campaigns that generated industry recognition and drove strong business results
    • Mentored and trained a team of junior media buyers, fostering a culture of continuous learning and professional development
    Media Buyer
    06/2017 - 12/2019
    • Managed a $25M media budget for a diverse portfolio of clients across the healthcare, technology, and retail industries
    • Developed and executed data-driven media plans that consistently delivered above-benchmark performance, with an average ROI of 150%
    • Led the successful launch of a new product line for a major retail client, driving $10M+ in incremental revenue
    • Collaborated with creative and account teams to develop integrated campaigns that drove strong brand engagement and business results
    • Demonstrated strong analytical skills, leveraging insights from campaign data to optimize performance and drive continuous improvement
    Assistant Media Buyer
    05/2015 - 05/2017
    • Supported the development and execution of media plans for a portfolio of entertainment and CPG clients
    • Conducted in-depth market research and competitive analysis to inform media strategy and identify new opportunities for growth
    • Assisted in the management of a $10M media budget, ensuring accurate tracking and reporting of campaign performance
    • Developed strong relationships with media partners, negotiating favorable rates and securing high-value placements
    • Demonstrated a keen eye for detail and strong organizational skills, ensuring timely and accurate delivery of all campaign assets
  • Media Planning & Buying
  • Cross-Platform Campaign Management
  • Data Analysis & Insights
  • Strategic Partnerships & Negotiation
  • Budget Management & Forecasting
  • Team Leadership & Mentorship
  • Brand Strategy & Positioning
  • Market Research & Competitive Analysis
  • ROI & Performance Optimization
  • Programmatic Advertising
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Influencer Marketing
  • Content Marketing
  • Creative Strategy
  • Education
    Bachelor of Science in Marketing
    09/2011 - 05/2015
    University of Southern California, Los Angeles, CA
    Assistant Media Buyer Resume Example

    Assistant Media Buyers support Media Buyers in executing advertising campaigns across print, digital, and broadcast channels. They negotiate ad rates, analyze data to optimize spend, and ensure campaigns meet objectives. For the resume, showcase experience with media planning and buying tools, strong quantitative skills, attention to detail, and excellent client communication abilities.

    Cherly Fernandez
    (661) 505-1987
    Assistant Media Buyer

    Highly motivated and results-driven Assistant Media Buyer with a proven track record of optimizing digital media campaigns across various platforms. Skilled in market research, data analysis, and building strong relationships with clients and vendors. Passionate about staying up-to-date with the latest industry trends and leveraging innovative strategies to maximize ROI.

    Work Experience
    Assistant Media Buyer
    06/2021 - Present
    Omnicom Media Group
    • Assisted in the development and execution of digital media campaigns for high-profile clients, resulting in an average ROI increase of 25%
    • Conducted thorough market research and competitive analysis to identify new opportunities and optimize campaign performance
    • Collaborated with cross-functional teams to ensure seamless integration of media strategies across all channels
    • Managed relationships with key vendors and partners, negotiating favorable rates and securing premium ad placements
    • Monitored and analyzed campaign performance data, providing regular reports and recommendations to clients and senior management
    Digital Media Coordinator
    08/2019 - 05/2021
    Havas Media
    • Supported the media buying team in the planning and execution of digital campaigns across various platforms
    • Assisted in the creation of media plans, ensuring alignment with client objectives and budget constraints
    • Monitored campaign performance and provided regular updates to clients and internal stakeholders
    • Conducted ad hoc analyses to identify trends and opportunities for optimization
    • Maintained organized records of all media buys and campaign assets
    Marketing Intern
    06/2018 - 08/2018
    • Assisted in the development of media plans for various clients across multiple industries
    • Conducted research on target audiences, media consumption habits, and industry trends
    • Supported the team in the creation of client presentations and reports
    • Monitored campaign performance and provided regular updates to supervisors
    • Participated in brainstorming sessions to generate new ideas and strategies for client campaigns
  • Digital Media Buying
  • Market Research
  • Data Analysis
  • Campaign Optimization
  • Vendor Management
  • Cross-functional Collaboration
  • Client Relations
  • Budgeting and Forecasting
  • Programmatic Advertising
  • Social Media Advertising
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Google Analytics
  • Microsoft Office Suite
  • Project Management
  • Education
    Bachelor of Science in Marketing
    09/2015 - 05/2019
    University of Illinois at Chicago, Chicago, IL
    Digital Media Buyer Resume Example

    A Digital Media Buyer is a strategic advertising professional who secures ad placements across digital channels like websites, social media, and streaming platforms. Their key duties involve negotiating rates with publishers, managing ad budgets and campaigns, and analyzing performance metrics to optimize results. To craft a compelling resume, emphasize your expertise with ad-serving tools and platforms, data-driven decision-making abilities, and a talent for negotiating favorable ad rates. Quantify your achievements by highlighting successful campaigns, cost savings delivered, or high engagement rates attained through your strategic media buys.

    Alexa Rhodes
    (749) 931-1768
    Digital Media Buyer

    Highly motivated and results-driven Digital Media Buyer with a proven track record of driving successful campaigns across various digital platforms. Skilled in developing and executing innovative strategies to maximize ROI and enhance brand visibility. Passionate about staying at the forefront of digital marketing trends and leveraging data-driven insights to optimize campaign performance.

    Work Experience
    Senior Digital Media Buyer
    01/2021 - Present
    Zenith Media
    • Managed a $5M+ digital media budget for a portfolio of high-profile clients, consistently achieving an average ROI of 150%
    • Developed and executed data-driven strategies across programmatic, social, and search platforms, resulting in a 30% increase in lead generation
    • Collaborated with cross-functional teams to align digital media efforts with overall marketing objectives and brand guidelines
    • Conducted regular performance analysis and optimization, leveraging insights to refine targeting, ad creatives, and bidding strategies
    • Mentored and trained junior team members, fostering a culture of continuous learning and professional development
    Digital Media Buyer
    06/2018 - 12/2020
    Starcom Worldwide
    • Planned and executed digital media campaigns for a diverse range of clients, managing budgets up to $3M
    • Implemented advanced targeting strategies using first and third-party data, improving campaign efficiency by 25%
    • Negotiated favorable rates and placements with publishers and ad networks, securing high-impact opportunities and maximizing reach
    • Conducted regular competitive analysis and market research to identify new opportunities and stay ahead of industry trends
    • Developed and maintained strong relationships with clients, providing strategic recommendations and ensuring seamless communication
    Digital Media Coordinator
    09/2016 - 05/2018
    • Supported the planning and execution of digital media campaigns across search, social, and display platforms
    • Assisted in the development of campaign strategies, target audience profiles, and ad creatives
    • Monitored campaign performance daily, identifying opportunities for optimization and providing recommendations to senior team members
    • Conducted keyword research and ad copy testing to improve search campaign relevance and click-through rates
    • Maintained organized campaign documentation and generated client-facing reports, ensuring timely and accurate communication of results
  • Programmatic Advertising
  • Social Media Advertising
  • Search Engine Marketing (SEM)
  • Data Analysis & Visualization
  • Strategic Planning
  • Campaign Optimization
  • Budget Management
  • Audience Targeting
  • Ad Creative Development
  • A/B Testing
  • Cross-functional Collaboration
  • Client Relationship Management
  • Vendor Negotiation
  • Reporting & Analytics
  • Team Leadership & Mentoring
  • Education
    Bachelor of Science in Marketing
    08/2012 - 05/2016
    New York University, New York, NY