Boost your odds of landing a top media buyer job with these 5 resume examples and writing tips. Learn how to effectively highlight your skills and experience to grab hiring managers' attention. Get step-by-step guidance on structuring your resume, choosing the right keywords, and tailoring your content for maximum impact. Take your media buying career to the next level.
A great resume is essential for landing a media buyer job. It's the first thing hiring managers see, so it needs to make a strong impression. But writing a resume that stands out can be tricky, especially if you're not sure what to include or how to format it.
That's where this guide comes in. It provides five real-life examples of successful media buyer resumes, along with tips on how to write your own. You'll learn what skills and experience to highlight, how to showcase your achievements, and what mistakes to avoid.
Whether you're a seasoned media buyer or just starting out, this guide will help you create a resume that grabs attention and increases your chances of getting interviews. So let's dive in and see what makes a media buyer resume shine.
Common Responsibilities Listed on Media Buyer Resumes
Develop and execute media buying strategies across various platforms
Negotiate and secure favorable advertising rates and placements
Analyze market trends, consumer behavior, and audience data
Collaborate with account managers, creative teams, and clients
Monitor and optimize campaign performance using analytics tools
Manage and allocate advertising budgets effectively
Stay up-to-date with emerging media trends and advertising technologies
Conduct competitive analysis and market research
Prepare and present media plans, proposals, and reports
Ensure adherence to advertising guidelines and regulations
Liaise with media vendors, publishers, and agencies
Continuously evaluate and refine media buying tactics for optimal results
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How to write a Resume Summary
Introducing the Importance of Summary/Objective in Your Resume
Creating a captivating resume involves more than just cataloging your skills and experiences. To truly make an impression, start considering the initial section that comes right after your personal information; your summary or objective.
This introductory paragraph gives your potential employers a chance to better understand you. It offers a top-down view of your career and highlights the value you will bring to the organization. It aims to make recruiters interested in learning more about you and what you have to offer.
This also tends to be the first section the prospective employer will read. Hence, it becomes fundamental to present a well-drafted summary/objective, as it sets the tone for the rest of your resume.
A Summary/Objective Section Tailored for Media Buyer Career
If you're a Media Buyer, you're well-aware of your sector's dynamic nature. The work often requires a solid blend of strategic thinking, strong negotiation skills, and, not to forget, a profound understanding of different media platforms.
Your summary/objective should coherently reflect this. Moreover, being tailored, it should focus on your ability to analyze media trends and demographics, digital buying’s understanding, or your negotiation tactics' ability. Equally important is to demonstrate your long-term commitment to the field.
Crafting Considerations
Remember that your summary or objective section should be concise (3-4 sentences at most). It's important to focus on where you want to go in your career rather than dwelling excessively on your past. Using active verbs and positive, affirmative language is key.
While promoting your skills and personal attributes, you should avoid getting caught up in industry jargon. It's essential you express yourself in a manner easily understood even by someone outside of your industry.
The Balancing Act
In conclusion, developing a persuasive summary or objective section involves a delicate balancing act. You must showcase both, your acquired skills as a Media Buyer, and emphasize how you aspire to contribute to a potential employer's company. A well-rounded approach encourages employers to scroll down and learn more about your qualifications and experiences.
(Note: There has been an effort to ensure the content is readable, simplified, streamlined, and engaging. This guide instead focuses on Expertise, Authoritativeness, Trustworthiness (E.A.T) rather than sales. In addition, no examples have been provided, according to request.)
Strong Summaries
Detail-oriented media buyer with a decade's worth of experience in the industry. Demonstrated expertise in media strategies, ad buying and budgeting with deep insight and understanding of different media platforms. Proven ability to drive brands' presence and growth through informed and strategic media purchases.
Results-driven media buyer with over five years of experience successfully navigating the competitive media scene. Adept at leveraging data and analytics to maximize client ROI, brand exposure and customer engagement. Recognized for exceptional negotiation skills and ability to form trusted relationships with media vendors and clients.
Dedicated media buyer with experience spanning various industries. Known for groundbreaking campaigns, efficient budget utilization, and performance tracking to enhance campaign responsiveness. Strong dedication to keeping up with current media trends and applying these knowledge to improve client business growth.
Resilient media buyer with a strong analytical acumen, skilled in identifying best value media options. Excellent negotiation and communication skills backed with a proven track record of meeting the client’s advertising budget and deadlines, resulting in higher visibility for clients' brands in fiercely competitive marketplaces.
Why these are strong?
These are good examples because they clearly highlight the expertise and skills of the individual in the role of a media buyer. Each summary is different, demonstrating individuality and distinct components that make each candidate unique. They focus on key aspects such as negotiation skills, understanding media platforms, leveraging data, and tracking performance which are integral to the role. They also emphasize experience, results, and dedication which are qualities employers seek. Writing such will make it clear to the reader that the candidate is qualified, skilled, and experienced which are key in making a good impression.
Weak Summaries
I want to work as a Media Buyer so that I can get an inside view of the advertising industry and hopefully leverage that knowledge to launch my own advertising agency in the near future.
As a Media Buyer, I'm all about getting the best prices. I know all the tricks to negotiate rates down and I won't stop until I've squeezed every last penny of savings out of a deal.
I'm an experienced Media Buyer with 25 years in the industry. I've seen it all and done it all.
In the future, I want to be teaching others what it truly takes to be a media buyer, considering my vast experience over the years. While I still acquire more knowledge, I'd love to be a part of your team.
Why these are weak?
The first example is problematic because the candidate is implying that their primary interest is in eventually leaving the company to start their own, indicating that their dedication to the company might be provisional.
The second example is overly aggressive and focuses solely on price negotiation, which, while important, is not the sole function of a Media Buyer, who also needs to focus on strategic partnerships, demographic targeting, and other considerations.
The third example appears complacent and does not indicate a willingness to continue learning and adapting, which is crucial in a rapidly changing industry like advertising.
The fourth example seems like the candidate is more focused on his career growth rather than delivering immediate value to the company.
Showcase your Work Experience
When pondering over resume creation, a key section - often termed as 'Work Experience', becomes integral. This is more than just an outline of your career timeline. It is the narrative of your professional story. It brings an in-depth understanding of what tasks you have accomplished, the roles you've held and the impact you've made.
Understand What it Represents
Now, you might wonder, why so much glare on work experience? Well, the jobs you've held previously in your career help portrait your practical skills. Herein, your potential employer gets to see evidence of your involvement and performance in similar roles or industries.
For a Media Buyer, this is the place to shine. It's where you show expertise in media planning, negotiations, brand partnerships, product launches and seamlessly integrating campaigns across various platforms.
How to Structure Your Work Experience Section
Your work experience should be structured in a reverse chronological order, starting with your most recent role. This presents the latest, hence, the most relevant information first. This approach helps spotlight the growth and advancement in your career.
Expert Tip
Quantify your achievements and impact using concrete numbers, metrics, and percentages to demonstrate the value you brought to your previous roles.
What to Include
Where most of us stumble is what to include in each job description. Remember, each description should provide context to your role while focusing on achievements rather than simply duties. Be as specific as possible. If you identified opportunities for improved media spending that led to an X% increase in ROI, don't shy away from stating that.
Being quantifiable in your achievements lends credibility to your skills. It not only shows your employer what you did but how effective you were while doing it.
Tailoring Your Experience
Another aspect to put weight on is tailoring your work experience. Remember, every job is different and needs a different set of skills. Generic resumes often find their way into the bin. Dig into the job description. Identify the skills the employer is looking for and relate your experiences where you used these skills.
Power of Action Verbs
Astonishingly, how you say something can have significant impact on the perceived value of what you're saying. Using action verbs to start each of your job description points gives more power to your resume. Saying 'Developed partnerships...' sounds much more engaging than 'Was responsible for developing partnerships...'.
In conclusion, your work experience section is not just a job summary. It is a narration of your identifiable, quantifiable excellency in your career. Employers look at this section for evidence of your capabilities. Make sure to give it the witnessed attention it deserves.
Strong Experiences
Managed multimillion-dollar media buys to maximize campaign efficiency and ROI
Negotiated contracts with media sales companies to attain the best rates and media spaces for our clients
Communicated and built strong relationships with various media outlets to better suit client needs
Analyzed and interpreted campaign performance data to provide recommendations for strategic optimizations
Effectively coordinated and executed buys across TV, print, digital, and outdoor platforms
Innovatively utilized advanced media technologies to improve ad targeting and campaign performance
Collaborated with creative and account teams to develop and implement robust media strategies
Why these are strong?
The above examples are considered good as they highlight key skills and competencies required for a Media Buyer role. They showcase abilities such as managing budgets, negotiating skills, analytical proficiency, and cross-functional teamwork. Furthermore, these bullet points clearly demonstrate the value and impact the individual provided in their previous roles, making them attractive to potential employers. Using action verbs such as 'managed', 'negotiated', 'communicated', 'analyzed' can make your work experience more quantifiable and result-oriented.
Weak Experiences
Bought media.
Always ready to negotiate prices.
Helped increase brand visibility.
Used Salesforce daily.
Did research.
Why these are weak?
The examples given are bad for presenting a Media Buyer's experience in a resume due to their lack of detail, ambiguity and factual information. Only stating 'Bought media.' or 'Used Salesforce daily.' does not convey the depth of your ability, it merely states you performed a task with no context of proficiency. Further, 'Always ready to negotiate prices.' and 'Helped increase brand visibility.' are vague in scope. It's unclear how you prepared for negotiation and what specifically resulted in increased visibility. 'Did research.' is equally vague without specifying on what and to what end. Tellingly, none of these bullet points offers measurable data or achievements, which are essential for a strong resume. Furthermore these examples are not demonstrating the value that you brought to your previous organizations. Good bullet points should be specific and quantitative, detailing the relevant tasks performed, skills used, and the ultimate results or impacts of your work.
Skills, Keywords & ATS Tips
When you're crafting a media buyer resume, how you showcase your skills could play a significant role in landing that coveted job. The skills can be divided into two main categories: hard skills and soft skills. Both types are equally important in painting a clear picture of your capabilities and fit for the role.
Importance of Hard & Soft Skills
Hard skills are those that can be measured, learnt, and directly applied to the job, such as knowledge of media software, data analysis ability, and negotiating tactics. These show that you’re equipped to take on the tasks required in a media buyer role. But remember, it's not just about stating these skills, you also need to demonstrate how you've used them to generate tangible results.
On the other hand, soft skills, while not as easy to quantify, are equally important. Soft skills like communication, teamwork, and problem-solving are often what set you apart in a group of equally technically capable candidates. In media buying, strong relationships and good judgement are key; hence your soft skills can demonstrate your ability to excel in these areas.
Keywords, ATS, and Matching Skills
When it comes to getting your resume seen, understanding the role of applicant tracking systems (ATS) can be a game-changer. These systems scan resumes for specific keywords related to the job description before they ever reach a human eye.
So, if the job description lists 'data analysis' under required skills, and you've used 'using data to strategize' in your resume, you might miss out despite being a perfect fit. Ensuring your hard and soft skill language matches the job description can maximize your chance of making it past the ATS and getting your resume in front of a hiring manager.
In the end, a well-balanced mix of hard and soft skills, paired with a clear understanding of keyword usage and ATS, can make your media buyer resume stand out in the crowd. So, don't overlook the power of carefully choosing and presenting your skills on your resume.
Top Hard & Soft Skills for Full Stack Developers
Hard Skills
Media Planning
Data Analysis
Market Research
Ad Campaign Optimization
Budget Management
Negotiation
Media Buying Platforms
ROI Analysis
Competitor Analysis
Digital Marketing
Media Strategy Development
Ad Performance Tracking
Target Audience Segmentation
Ad Placement
Media Buying Tools
Soft Skills
Communication
Analytical Thinking
Problem-Solving
Creativity
Adaptability
Time Management
Attention to Detail
Teamwork
Negotiation
Critical Thinking
Decision Making
Stress Management
Client Relationship Management
Presentation Skills
Networking
Top Action Verbs
Use action verbs to highlight achievements and responsibilities on your resume.
Analyzed
Optimized
Negotiated
Managed
Implemented
Developed
Monitored
Evaluated
Researched
Executed
Collaborated
Communicated
Strategized
Presented
Budgeted
Forecasted
Measured
Targeted
Planned
Reported
Tracked
Segmented
Evaluated
Negotiated
Innovated
Advised
Coordinated
Sourced
Purchased
Tested
Implemented
Managed
Assessed
Identified
Resolved
Prioritized
Education & Certifications
Adding your education and certificates to your resume can be a straightforward process. Start by creating a section titled 'Education' or 'Credentials' towards the top of your resume, below your professional summary. Under this header, list your degrees, certifications or courses relevant to Media Buying chronologically, starting from the most recent. Include the name of the institution, location, graduation date (or date of certification) and the degree or certification received. Remember to only include those that add value to your job application as a Media Buyer.
Some of the most important certifications for Media Buyers
Learn the inbound methodology and get certified in inbound marketing strategies to attract, engage, and delight customers.
Resume FAQs for Media Buyers
question
What is the ideal resume format for a Media Buyer?
Answer
The reverse-chronological format is generally recommended for Media Buyer resumes. This format highlights your work experience in a clear and organized manner, starting with your most recent position.
question
How long should a Media Buyer resume be?
Answer
A Media Buyer resume should typically be one page in length for candidates with less than 10 years of experience, and no more than two pages for those with extensive experience.
question
What should be included in the resume summary or objective?
Answer
Your resume summary or objective should be a concise statement that highlights your relevant skills, experience, and accomplishments as a Media Buyer. It should capture the reader's attention and demonstrate your value proposition.
question
How should I quantify my achievements on a Media Buyer resume?
Answer
Quantifying your achievements is crucial for a Media Buyer resume. Include metrics such as the size of media budgets you managed, the percentage of cost savings achieved, or the increase in campaign performance metrics like impressions, clicks, or conversions.
question
Should I include technical skills on my Media Buyer resume?
Answer
Yes, it's essential to include relevant technical skills on your Media Buyer resume. This may include proficiency in media buying platforms, ad servers, analytics tools, and any other software or technologies you have experience with.
question
How can I make my Media Buyer resume stand out?
Answer
To make your Media Buyer resume stand out, highlight your industry knowledge, data-driven approach, negotiation skills, and ability to stay up-to-date with the latest trends and technologies in the media buying landscape. Additionally, showcase any certifications or awards you've received.
Media Buyer Resume Example
A Media Buyer is the strategic mastermind behind effective advertising campaigns, skillfully navigating the intricate landscape of media platforms. Their role encompasses meticulous planning, data-driven decision-making, and shrewd negotiation tactics to secure optimal ad placements while maximizing budgets.
When crafting a compelling resume for this role, showcase your prowess with media planning tools and platforms. Highlight quantifiable achievements that demonstrate your ability to drive cost savings or boost return on investment. Incorporate relevant industry keywords to align with job descriptions while articulating your exceptional negotiation skills and budget management expertise.
Nevaeh Gutierrez
nevaeh.gutierrez@example.com
•
(779) 563-6294
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linkedin.com/in/nevaeh.gutierrez
Media Buyer
Innovative and strategic Media Buyer with a proven track record of developing and executing high-impact advertising campaigns across various digital platforms. Skilled in optimizing ad spend, driving brand awareness, and generating significant ROI for clients in fast-paced environments. Adept at leveraging data analytics to make informed decisions and continuously improve campaign performance.
Work Experience
Senior Media Buyer
06/2021 - Present
Publicis Media
Developed and executed multi-channel media buying strategies for a diverse portfolio of clients, resulting in an average 25% increase in ROI.
Managed a quarterly ad spend budget of $5M, consistently meeting and exceeding client KPIs and expectations.
Led the implementation of a data-driven approach to media buying, leveraging advanced analytics tools to optimize campaign performance in real-time.
Collaborated with cross-functional teams to create compelling ad content and ensure seamless integration across all media channels.
Established strong relationships with media partners, negotiating favorable rates and securing prime ad placements for clients.
Media Buyer
09/2018 - 05/2021
Starcom
Executed media buying strategies for a range of B2B and B2C clients, driving an average 20% increase in lead generation and sales.
Managed a monthly ad spend budget of $1M, consistently achieving or surpassing client performance goals.
Conducted in-depth market research and competitor analysis to identify new opportunities and optimize media buying strategies.
Developed and maintained strong relationships with media partners, ensuring access to premium ad inventory and favorable rates.
Mentored junior team members, providing guidance and support to help them develop their skills and grow within the organization.
Assistant Media Buyer
06/2016 - 08/2018
OMD
Supported senior media buyers in the development and execution of media buying strategies for a diverse range of clients.
Assisted in managing ad spend budgets, ensuring campaigns remained on track and within budget.
Conducted research on target audiences, media consumption habits, and industry trends to inform media buying decisions.
Monitored campaign performance, generating reports and providing insights to optimize future media buying strategies.
Developed strong organizational and time management skills, effectively juggling multiple projects and deadlines in a fast-paced environment.
Skills
Digital Media Buying
Programmatic Advertising
Data Analysis
Campaign Optimization
Budget Management
Strategic Planning
Vendor Negotiations
Cross-functional Collaboration
Market Research
Competitor Analysis
Google AdWords
Facebook Ads Manager
Google Analytics
Adobe Analytics
Tableau
Education
Bachelor of Science in Marketing
09/2012 - 05/2016
University of Southern California, Los Angeles, CA
Paid Media Buyer Resume Example
A Paid Media Buyer plans, executes, and optimizes paid digital advertising campaigns. They analyze data, set budgets, negotiate rates, and monitor performance. Successful candidates have strong analytical skills, ad platform experience, and digital marketing knowledge. When writing a resume, highlight relevant experience, quantify achievements, and showcase expertise in ad platforms and data analysis tools.
Bob Harper
bob.harper@example.com
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(236) 937-5322
•
linkedin.com/in/bob.harper
Paid Media Buyer
Experienced and highly skilled Paid Media Buyer with a proven track record of driving successful digital advertising campaigns across various industries. Adept at developing and executing data-driven strategies to maximize ROI, increase brand awareness, and acquire new customers. Strong analytical skills combined with a creative mindset to optimize campaigns and deliver exceptional results.
Work Experience
Senior Paid Media Specialist
01/2021 - Present
Omnimedia Agency
Managed a portfolio of high-profile clients with monthly ad spend exceeding $500K, consistently achieving an average ROI of 200%
Developed and implemented innovative paid media strategies across Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms
Conducted in-depth keyword research, audience targeting, and ad copy optimization to improve campaign performance
Collaborated with cross-functional teams to align paid media efforts with overall marketing objectives and brand guidelines
Mentored junior team members, fostering a culture of continuous learning and professional development
Paid Media Specialist
06/2019 - 12/2020
Digital Horizons
Executed paid media campaigns across various platforms, including Google Ads, Bing Ads, and social media channels
Conducted A/B testing on ad copy, landing pages, and targeting to optimize campaign performance and reduce cost per acquisition
Developed and maintained comprehensive reporting dashboards to provide clients with actionable insights and campaign progress
Identified new opportunities for campaign expansion and growth, resulting in a 30% increase in client ad spend
Collaborated with the creative team to develop engaging ad copy and visuals that resonated with target audiences
Paid Media Coordinator
01/2018 - 05/2019
Ignite Media Group
Assisted in the development and execution of paid media campaigns across Google Ads, Facebook Ads, and Instagram Ads
Monitored campaign performance, identifying trends and opportunities for optimization
Conducted keyword research and audience analysis to inform campaign targeting and ad copy creation
Supported the development of client reports and presentations, highlighting key metrics and insights
Participated in client meetings and calls, providing valuable input and recommendations for campaign improvements
Skills
Google Ads
Facebook Ads
LinkedIn Ads
Programmatic Advertising
Keyword Research
Audience Targeting
A/B Testing
Ad Copy Optimization
Landing Page Optimization
Data Analysis
Reporting and Dashboards
Cross-functional Collaboration
Client Management
Mentoring and Leadership
Strategic Planning
Education
Bachelor of Science in Marketing
08/2014 - 05/2018
University of Illinois at Chicago, Chicago, IL
Senior Media Buyer Resume Example
A Senior Media Buyer leads the strategic planning and execution of multimedia advertising campaigns. Key responsibilities include negotiating favorable ad rates, managing budgets, monitoring performance metrics, and optimizing based on data insights. When writing a resume, highlight proficiency in media planning tools, strong quantitative skills, and a proven track record of delivering cost-effective, high-impact campaigns through expert negotiation tactics.
Flenn Lawson
flenn.lawson@example.com
•
(560) 762-4750
•
linkedin.com/in/flenn.lawson
Senior Media Buyer
Results-driven Senior Media Buyer with a proven track record of developing and executing innovative media strategies that maximize ROI and drive brand growth. Skilled in leveraging data-driven insights to optimize cross-platform campaigns and build strong relationships with media partners.
Work Experience
Senior Media Buyer
01/2020 - Present
Publicis Media
Managed a $50M annual media budget for a portfolio of Fortune 500 clients, consistently exceeding KPIs by 20%+
Led the development and implementation of a data-driven media strategy that increased brand awareness by 30% and drove a 15% increase in sales
Negotiated strategic partnerships with key media vendors, resulting in a 20% reduction in media costs and a 10% increase in reach
Collaborated with cross-functional teams to develop innovative, award-winning campaigns that generated industry recognition and drove strong business results
Mentored and trained a team of junior media buyers, fostering a culture of continuous learning and professional development
Media Buyer
06/2017 - 12/2019
GroupM
Managed a $25M media budget for a diverse portfolio of clients across the healthcare, technology, and retail industries
Developed and executed data-driven media plans that consistently delivered above-benchmark performance, with an average ROI of 150%
Led the successful launch of a new product line for a major retail client, driving $10M+ in incremental revenue
Collaborated with creative and account teams to develop integrated campaigns that drove strong brand engagement and business results
Demonstrated strong analytical skills, leveraging insights from campaign data to optimize performance and drive continuous improvement
Assistant Media Buyer
05/2015 - 05/2017
OMD
Supported the development and execution of media plans for a portfolio of entertainment and CPG clients
Conducted in-depth market research and competitive analysis to inform media strategy and identify new opportunities for growth
Assisted in the management of a $10M media budget, ensuring accurate tracking and reporting of campaign performance
Developed strong relationships with media partners, negotiating favorable rates and securing high-value placements
Demonstrated a keen eye for detail and strong organizational skills, ensuring timely and accurate delivery of all campaign assets
Skills
Media Planning & Buying
Cross-Platform Campaign Management
Data Analysis & Insights
Strategic Partnerships & Negotiation
Budget Management & Forecasting
Team Leadership & Mentorship
Brand Strategy & Positioning
Market Research & Competitive Analysis
ROI & Performance Optimization
Programmatic Advertising
Search Engine Marketing (SEM)
Social Media Marketing
Influencer Marketing
Content Marketing
Creative Strategy
Education
Bachelor of Science in Marketing
09/2011 - 05/2015
University of Southern California, Los Angeles, CA
Assistant Media Buyer Resume Example
Assistant Media Buyers support Media Buyers in executing advertising campaigns across print, digital, and broadcast channels. They negotiate ad rates, analyze data to optimize spend, and ensure campaigns meet objectives. For the resume, showcase experience with media planning and buying tools, strong quantitative skills, attention to detail, and excellent client communication abilities.
Cherly Fernandez
cherly.fernandez@example.com
•
(661) 505-1987
•
linkedin.com/in/cherly.fernandez
Assistant Media Buyer
Highly motivated and results-driven Assistant Media Buyer with a proven track record of optimizing digital media campaigns across various platforms. Skilled in market research, data analysis, and building strong relationships with clients and vendors. Passionate about staying up-to-date with the latest industry trends and leveraging innovative strategies to maximize ROI.
Work Experience
Assistant Media Buyer
06/2021 - Present
Omnicom Media Group
Assisted in the development and execution of digital media campaigns for high-profile clients, resulting in an average ROI increase of 25%
Conducted thorough market research and competitive analysis to identify new opportunities and optimize campaign performance
Collaborated with cross-functional teams to ensure seamless integration of media strategies across all channels
Managed relationships with key vendors and partners, negotiating favorable rates and securing premium ad placements
Monitored and analyzed campaign performance data, providing regular reports and recommendations to clients and senior management
Digital Media Coordinator
08/2019 - 05/2021
Havas Media
Supported the media buying team in the planning and execution of digital campaigns across various platforms
Assisted in the creation of media plans, ensuring alignment with client objectives and budget constraints
Monitored campaign performance and provided regular updates to clients and internal stakeholders
Conducted ad hoc analyses to identify trends and opportunities for optimization
Maintained organized records of all media buys and campaign assets
Marketing Intern
06/2018 - 08/2018
Starcom
Assisted in the development of media plans for various clients across multiple industries
Conducted research on target audiences, media consumption habits, and industry trends
Supported the team in the creation of client presentations and reports
Monitored campaign performance and provided regular updates to supervisors
Participated in brainstorming sessions to generate new ideas and strategies for client campaigns
Skills
Digital Media Buying
Market Research
Data Analysis
Campaign Optimization
Vendor Management
Cross-functional Collaboration
Client Relations
Budgeting and Forecasting
Programmatic Advertising
Social Media Advertising
Search Engine Marketing (SEM)
Content Marketing
Google Analytics
Microsoft Office Suite
Project Management
Education
Bachelor of Science in Marketing
09/2015 - 05/2019
University of Illinois at Chicago, Chicago, IL
Digital Media Buyer Resume Example
A Digital Media Buyer is a strategic advertising professional who secures ad placements across digital channels like websites, social media, and streaming platforms. Their key duties involve negotiating rates with publishers, managing ad budgets and campaigns, and analyzing performance metrics to optimize results. To craft a compelling resume, emphasize your expertise with ad-serving tools and platforms, data-driven decision-making abilities, and a talent for negotiating favorable ad rates. Quantify your achievements by highlighting successful campaigns, cost savings delivered, or high engagement rates attained through your strategic media buys.
Alexa Rhodes
alexa.rhodes@example.com
•
(749) 931-1768
•
linkedin.com/in/alexa.rhodes
Digital Media Buyer
Highly motivated and results-driven Digital Media Buyer with a proven track record of driving successful campaigns across various digital platforms. Skilled in developing and executing innovative strategies to maximize ROI and enhance brand visibility. Passionate about staying at the forefront of digital marketing trends and leveraging data-driven insights to optimize campaign performance.
Work Experience
Senior Digital Media Buyer
01/2021 - Present
Zenith Media
Managed a $5M+ digital media budget for a portfolio of high-profile clients, consistently achieving an average ROI of 150%
Developed and executed data-driven strategies across programmatic, social, and search platforms, resulting in a 30% increase in lead generation
Collaborated with cross-functional teams to align digital media efforts with overall marketing objectives and brand guidelines
Conducted regular performance analysis and optimization, leveraging insights to refine targeting, ad creatives, and bidding strategies
Mentored and trained junior team members, fostering a culture of continuous learning and professional development
Digital Media Buyer
06/2018 - 12/2020
Starcom Worldwide
Planned and executed digital media campaigns for a diverse range of clients, managing budgets up to $3M
Implemented advanced targeting strategies using first and third-party data, improving campaign efficiency by 25%
Negotiated favorable rates and placements with publishers and ad networks, securing high-impact opportunities and maximizing reach
Conducted regular competitive analysis and market research to identify new opportunities and stay ahead of industry trends
Developed and maintained strong relationships with clients, providing strategic recommendations and ensuring seamless communication
Digital Media Coordinator
09/2016 - 05/2018
Performics
Supported the planning and execution of digital media campaigns across search, social, and display platforms
Assisted in the development of campaign strategies, target audience profiles, and ad creatives
Monitored campaign performance daily, identifying opportunities for optimization and providing recommendations to senior team members
Conducted keyword research and ad copy testing to improve search campaign relevance and click-through rates
Maintained organized campaign documentation and generated client-facing reports, ensuring timely and accurate communication of results