Media Planner Resume Example & Writing Guide

A strong resume is essential for media planners seeking their next opportunity. This guide provides a media planner resume example along with practical writing tips. Learn what to include and how to structure your resume to impress hiring managers. Follow our advice to create a resume that effectively markets your skills and experience, increasing your chances of landing interviews.

A well-written resume is essential for media planners looking to land their dream job. In a busy field like media planning, hiring managers often review many applications for each open position. To get noticed, your resume needs to quickly show you have the right skills and experience.

But what exactly should a media planner include on their resume? And how can you make sure it stands out from the rest? This guide provides a step-by-step walkthrough for crafting an impressive media planner resume. It covers everything from the ideal resume format, to highlighting your most relevant accomplishments.

You'll also find a complete media planner resume example. Use it as inspiration when making your own, or copy the parts that fit your background. With these tips and the sample to follow, you'll be well on your way to creating a resume that lands you more interviews and job offers. Let's jump right in!

Common Responsibilities Listed on Media Planner Resumes

  • Develop and implement media plans and strategies to effectively reach target audiences
  • Conduct market research and analyze data to identify the most effective media channels and outlets
  • Negotiate and secure optimal media placements, rates, and added value opportunities
  • Collaborate with creative teams to ensure campaigns align with overall marketing objectives
  • Monitor and analyze campaign performance metrics and provide regular reports to clients or stakeholders
  • Stay updated on the latest trends, technologies, and best practices in media planning and buying
  • Manage media budgets and ensure cost-effective utilization of resources
  • Develop and maintain strong relationships with media vendors, agencies, and industry contacts
  • Participate in the development of media proposals and presentations for new business pitches
  • Manage and optimize social media advertising campaigns across various platforms
  • Conduct competitive analysis and monitor industry trends and consumer behavior
  • Collaborate with account management teams to align media plans with client objectives and strategies
  • Ensure compliance with relevant advertising regulations and guidelines
  • Continuously explore and evaluate new media opportunities and emerging platforms

How to write a Resume Summary

Creating a polished and effective summary or objective section on your resume is fundamental in engaging potential employers. This section serves as the first impression you make on employers. Therefore, it's essential to shape a statement that clearly communicates what makes you a valuable asset to the team and what you are passionate about professionally.

What Is A Summary/Objective Section And Why Is It Vital?

A summary/objective section is essentially a brief declaration at the beginning of your resume. It instantly presents your primary profession-specific skills, experiences, achievements, and career goals to reviewers. Being the focal point, it helps recruiters immediately understand your fit for the role. It's like a trailer of a movie, giving an overview of what you bring to the table.

These section carves a swift, clear bottom line of 'Who are you as a professional?'. Making it potent and precise could significantly enhance your chances of clinching an interview opportunity.

Guidelines for the Media Planner Summary/Objective Section

Proclaim Your Professional Experience

Ask: 'How long have I been a Media Planner?'. Be forthright about your experience length in years on the summary. Employers love factual tidbits that put your qualifications into perspective.

Highlight Key Skills and Qualities

Consider essential skills like advertising knowledge, project management, budget management, strategic thinking, communicating with clients, negotiation or event planning. Pick the ones most valuable to you and the company you're applying to.

Add Relevant Accomplishments

Have you executed a successful advertising campaign, managed substantial budgets, or overseen significant events? Cite something achievement you're proud of to back up your self-proclaimed expertise.

Express Your Career Goals

What is it that you aspire to achieve being a media planner? Whether it's to collaborate in successful advertising campaigns, or achieving quantitative goals like increasing audience viewership by a certain percentage, briefly sharing your aspirations show that you have a vision.

Statement Language

Keep the language of your statement refined and modest. Refrain from overuse of industry jargons and aim for a balanced tone that resonates with hiring managers of any field.

Avoid cliches and buzzwords, opt instead for action verbs and quantifiable results that illustrate your abilities definitively. Contrary to various fields, creativity gets a thumbs up in Media Planning, so don't hesitate to showcase your unique thinking, as long as it stays professional.

Review and Tailor

Never adopt the 'one-size-fits-all' approach. Tailoring your summary to each role or company you apply demonstrates genuine interest. Also, always proofread your summary multiple times to make sure it's error-free.

Remember that you're simply giving an appetizer to whet the employer’s appetite to learn more about you. A high-quality, engaging personal statement could significantly kick-start your job application journey on a promising note.

Given above is what you essentially need to create a fascinating summary. Accordingly, you should think of this section as your professional identity carved in a succinct paragraph. Focus on making it engaging, genuine and, most importantly, true to you.

Strong Summaries

  • Seasoned Media Planner with over 8 years of experience in creating and implementing innovative media strategies for esteemed clients. Acknowledged for strengthening client relationships and surpassing KPIs.
  • Expert Media Planner with a proven track record in leveraging data to optimize media spend and enhance client campaigns. Skilled in utilizing emerging media to improve ROI.
  • Accomplished Media Planner with robust knowledge of both traditional and digital media channels. Committed to fostering client success through tailored media strategies that drive brand visibility and consumer engagement.
  • Forward-thinking Media Planner adept at integrating multi-channel media plans that increase client revenue. Noted for exceptional skills in strategic planning, budget allocation, and campaign analysis.

Why these are strong?

These examples are good because they each highlight unique qualities and experiences that make the person stand out as a Media Planner. Terms like 'seasoned', 'expert', 'accomplished', and 'forward-thinking' provide adjectives that describe not just their position, but their skill level. These examples effectively give a brief overview of the candidates' capabilities, achievements, and what they can bring to the table. Moreover, they are written in a professional manner which resonates with the seriousness of the role. Also, by specifically mentioning industry-related skills like 'strategic planning', 'budget allocation', 'leveraging data, 'campaign analysis' and 'media strategies', it shows that the applicant is knowledgeable in their field and suggests good practice.

Weak Summaries

  • Media planner with many years working at an ad agency. I'm good at what I do.
  • Versatile Media Planner seeking employment. Not afraid of hard work. Wore many hats.
  • Experienced Media Planner. Negotiating and event planning is my profession.

Why these are weak?

These examples are not effective for a few reasons. Firstly, they are extremely vague and lack specific details about the individual's experiences and accomplishments. This makes it hard for employers to understand what the candidate is capable of. Secondly, they lean heavily on cliches such as 'not afraid of hard work' and 'wore many hats' which don't really convey substantial information about the individual's skills or abilities. Lastly, one of them appears to be incomplete ('Negotiating and event planning is my profession'), which gives an impression of carelessness and lack of attention to detail. Good professional summaries should be concise, specific, and carefully proofread to ensure completeness and accuracy.

Showcase your Work Experience

The Work Experience section of your resume curates a picture of your career growth, represents your abilities in action, and strengthens your candidacy through real-life illustrations. A well-structured Work Experience section narrates your career progression and highlights your skills, making it easier for employers to snapshot your qualifications. As a Media Planner, the keys are clarity, brevity, and relevancy.

Carry-out your work history with specificity

Firstly, it's important to ensure your work experience is both relevant and specific. Showcase your positions starting from the most recent down to the earliest. For each position, clearly state your job title, the company name, dates of employment, and your key responsibilities. It's best to bullet point your duties in a digestible format, allowing for easy skim reading.

Emphasize achievements, not just duties

Next, beyond merely listing out your duties, you should strive to highlight your accomplishments. Successful media campaigns, initiatives you spearheaded, or improvements you made that enhanced performance are a few examples. Use specific numbers where they're obtainable— the percentage of increase in media engagement, or dollar amount saved due to your strategy changes. These quantifiable results can validate your abilities and successes.

Expert Tip

Quantify your achievements and impact using concrete numbers, metrics, and percentages to demonstrate the value you brought to your previous roles.

Tailor for the Role

In addition, your work experience should be tailored to the position you're applying for. Perceive if there are parallels among your former roles and the current role for which you're applying, and lay emphasis on them. By opting for accomplishments relevant to the role you desire, you're indicating that you have the specialized skills needed.

Proofread for clarity and accuracy

Finally, it's indispensable to ensure your work experience is not only free from errors but is also well-articulated. This improves readability and assures the hiring manager of your attention to detail and commitment to excellence.

The Work Experience section of your resume is an opportunity for you to capitalize your triumphs and to exhibit how you utilized your skills to achieve success. By streamlining your experience, accentuating your achievements, tailoring your duties to the role, and error-proofing, you can create an effectual Work Experience section that goes beyond just stating where you've worked. Describing what you have done and how well it was performed indicates the value you can bring to a potential employer, putting you one step closer to securing that dream job as a Media Planner.

Strong Experiences

  • Managed client relations and collaborated closely with creative and technical teams to develop innovative media strategies.
  • Utilized planning tools and industry research to formulate media recommendations and presentations.
  • Predicted market trends, evaluated performance indicators, and optimized future plans for enhancing media campaign performance.
  • Oversaw budget allocation across diverse media platforms to maintain contract compliance and meet client's marketing objectives.
  • Executed forecasting, tracking and reporting of campaign performance metrics to ensure success and scalability.
  • Explored new platforms and channels, and worked on media mix modeling to achieve maximum ROI.

Why these are strong?

These examples are good because they clearly articulate the candidate's role and responsibilities as a Media Planner. They outline specific tasks like 'managed client relations', 'formulated media recommendations', 'overseen budget allocation', etc. They also showcase the use of industry-specific tools and strategic techniques like 'media mix modeling'. Including impact and result-driven phrases like 'optimized future plans', 'increased ROI', etc., show the positive outcomes from the work performed.

Weak Experiences

  • My responsibilities were spot-on.
  • -Tasked with stuff
  • -I had to work with a bunch of marketers and advertisers
  • -Did the media planning thing for all advertising campaigns
  • Relevant work: Media planning tasks
  • I followed all the media trends

Why these are weak?

The given examples represent bad practices when writing bullet points in a work experience resume section for several reasons. First, phrases such as 'My responsibilities were spot-on,' 'Tasked with stuff,' or 'Did the media planning thing for all advertising campaigns' are too vague and don't provide any insight into specific tasks or achievements. The word 'stuff' is particularly informal and imprecise. Describing a position of responsibility such as a media planner in casual language does not display professionalism and attention to detail. Phrases like 'I had to work with...' sound like the person was forced to do something, rather than taking on a task willingly and performing it well. Other points such as 'Relevant work: Media planning tasks' and 'I followed all the media trends' provide no valuable information about the specific tasks performed, particular skills used, or any results achieved. This makes it hard for potential employers to understand what the media planner role actually involved, or what the applicant's capabilities are.

Skills, Keywords & ATS Tips

While crafting a brilliant Media Planner resume, understanding the weight of hard and soft skills is crucial. Hard skills reflect your specific knowledge and abilities in the media planning field, while soft skills highlight your character, approach to work, and how you operate within a team. A perfect blend of these skills makes your resume more appealing and increases your chances of catching the hiring manager's attention.

Hard Skills for a Media Planner Resume

Hard skills are the technical skills or competencies needed to perform specific tasks. As a media planner, your hard skills may include proficiency in media planning and buying software, proven numeracy skills, a solid understanding of SEO, or an ability to analyze and predict trends. Showcasing these skills expresses your capability to handle the daily tasks that a Media Planner would be expected to perform.

Soft Skills for a Media Planner Resume

Soft Skills, on the other hand, are your traits and abilities to interact effectively with others. They include communication, problem-solving, creativity, adaptability and much more. These skills portray how you handle situations and people. A media planner with excellent communication skills, for instance, would be adept at discussing plans and presenting ideas in a clear and effective way.

Keywords, ATS and Matching Skills

As important as it is to incorporate both hard and soft skills into your resume, aligning these with keywords used in the job description can greatly enhance your chances. This is because many companies utilize Applicant Tracking Systems (ATS). This software filters resumes by analyzing the frequency and relevance of specified keywords.

If your resume closely matches the language and skills of the job listing, the ATS will rate it more favorably. Hence, if a job listing mentions "leadership" as a requirement, make sure to demonstrate this soft skill on your resume. If the listing asks for "budget management," try to specifically convey your experience or capability in this area.

This alignment or matching of skills does not mean copying exact phrases from the job description. Instead, it should reflect a well-thought understanding of both the job and your personal qualifications. In the end, it makes you more noticeable to hiring managers and improves your chances of landing the job.

Remember, a well-articulated, honest skill set can set your resume apart from the crowd. Balance the inclusion of hard and soft skills, and always align your listed abilities to the requirements of the role you're applying for. This strategy can significantly increase your chances of making it past the initial screening process and might be the key to securing your next job in media planning.

Top Hard & Soft Skills for Full Stack Developers

Hard Skills

  • Media Planning
  • Market Research
  • Data Analysis
  • Media Buying
  • Campaign Optimization
  • Budget Management
  • Digital Marketing
  • Advertising
  • Competitive Analysis
  • Media Strategy
  • ROI Analysis
  • Media Platforms
  • Audience Segmentation
  • Media Trends Analysis
  • Media Metrics
  • Soft Skills

  • Communication
  • Analytical Thinking
  • Problem-Solving
  • Creativity
  • Attention to Detail
  • Time Management
  • Adaptability
  • Collaboration
  • Critical Thinking
  • Negotiation
  • Organizational Skills
  • Decision Making
  • Presentation Skills
  • Client Relationship Management
  • Strategic Thinking
  • Top Action Verbs

    Use action verbs to highlight achievements and responsibilities on your resume.

  • Analyzed
  • Optimized
  • Managed
  • Implemented
  • Developed
  • Evaluated
  • Negotiated
  • Collaborated
  • Researched
  • Presented
  • Communicated
  • Monitored
  • Planned
  • Executed
  • Measured
  • Identified
  • Generated
  • Innovated
  • Budgeted
  • Forecasted
  • Targeted
  • Evaluated
  • Reported
  • Synchronized
  • Coordinated
  • Advised
  • Recommended
  • Aligned
  • Facilitated
  • Implemented
  • Assessed
  • Managed
  • Prioritized
  • Negotiated
  • Tracked
  • Documented
  • Influenced
  • Education

    Incorporating your educational background and certificates into your resume enhances your qualification as a Media Planner. Start by creating a section titled "Education" or "Certificate" on your resume. List your qualifications chronologically, starting with the most recent. Include the name of the institution, the degree or certificate obtained and the year of completion. For your Media Planning role, highlight relevant courses or certifications that showcase your ability to strategize and analyze media trends effectively. Remember to keep it concise and only include pertinent information.

    Resume FAQs for Media Planners


    What is the ideal resume format for a Media Planner?


    The most recommended resume format for a Media Planner is the reverse-chronological format. This format highlights your work experience by listing your most recent job first, followed by previous roles in reverse chronological order.


    How long should a Media Planner resume be?


    A Media Planner resume should typically be one page in length for candidates with less than 10 years of experience, and no more than two pages for those with extensive experience. Concise and focused resumes are preferred in this field.


    What sections should be included in a Media Planner resume?


    A well-structured Media Planner resume should include sections such as a professional summary, key skills, work experience, education, and relevant certifications or training. Additional sections like awards, publications, or professional affiliations can be added if applicable.


    How can I highlight my media planning skills on my resume?


    To highlight your media planning skills, include a dedicated 'Key Skills' section and list relevant skills such as media strategy development, campaign planning, data analysis, budget management, and knowledge of media buying platforms. Additionally, quantify your achievements in the work experience section to demonstrate your impact.


    Should I include my GPA on my Media Planner resume?


    Including your GPA on a Media Planner resume is generally not necessary unless you are a recent graduate or have an exceptionally high GPA (e.g., 3.8 or above). For experienced professionals, your work experience and accomplishments are more important than your GPA.


    How can I make my Media Planner resume stand out?


    To make your Media Planner resume stand out, tailor it to the specific job you're applying for by using relevant keywords from the job description. Highlight your quantifiable achievements, showcase your industry knowledge, and demonstrate your ability to drive successful media campaigns. Additionally, use a clean and visually appealing layout for easy readability.

    Media Planner Resume Example

    As a Media Planner, you develop ad campaigns across media channels by researching audiences, identifying effective outlets, negotiating ad buys, and managing budgets. For your resume, highlight experience with media research, audience analysis, ad buying, budget management, media planning software, and analytical skills within the 90-word limit.

    Gabriella Edwards
    (768) 747-8770
    Media Planner

    Highly analytical and proactive Media Planner with a proven track record of developing and executing successful media strategies across various channels. Adept at leveraging data insights to optimize campaigns and drive ROI for clients. Exceptional communication and collaboration skills, fostering strong relationships with clients and cross-functional teams.

    Work Experience
    Senior Media Planner
    06/2020 - Present
    Publicis Media
    • Spearheaded media planning for a portfolio of high-profile clients, managing annual budgets exceeding $50 million.
    • Developed and implemented a data-driven media strategy that increased brand awareness by 35% and improved sales by 20%.
    • Led cross-functional teams in the creation of innovative, multi-channel campaigns, consistently surpassing client expectations.
    • Conducted in-depth market research and competitor analysis to identify new opportunities and optimize media spend.
    • Presented media plans and performance reports to senior management and clients, effectively communicating key insights and recommendations.
    Media Planner
    02/2018 - 05/2020
    • Developed and executed media plans for a diverse range of clients across industries, including CPG, automotive, and technology.
    • Collaborated with creative teams to ensure seamless integration of media strategy and brand messaging.
    • Utilized advanced analytics tools to monitor campaign performance, identifying optimization opportunities and implementing real-time adjustments.
    • Managed relationships with media vendors, negotiating favorable rates and securing high-impact placements.
    • Contributed to new business pitches, playing a key role in securing accounts worth over $20 million in annual billings.
    Assistant Media Planner
    08/2016 - 01/2018
    • Supported senior media planners in the development and execution of media plans for entertainment and technology clients.
    • Conducted research on target audiences, media consumption habits, and industry trends to inform strategy development.
    • Assisted in the creation of media briefs, RFPs, and post-campaign reports, ensuring accuracy and attention to detail.
    • Monitored campaign performance, flagging any issues or opportunities for optimization to the media planning team.
    • Participated in client meetings and calls, providing support and demonstrating a deep understanding of their business objectives.
  • Media Planning
  • Strategic Thinking
  • Data Analysis
  • Campaign Optimization
  • ROI Tracking
  • Cross-functional Collaboration
  • Client Relations
  • Vendor Negotiations
  • Market Research
  • Presentation Skills
  • Attention to Detail
  • Time Management
  • Problem-solving
  • Adaptability
  • Strong Communication
  • Education
    Bachelor of Science in Marketing
    08/2012 - 05/2016
    University of Southern California, Los Angeles, CA