AiResume

4 Retail Resume Examples & Writing Guide

Looking to get hired in retail? Check out 4 sample resumes for different retail roles, plus tips on how to write your own. Learn what to include and avoid on your retail resume, how to highlight your most relevant skills and experience, and how to format it for maximum impact. Use these examples and advice to improve your resume and land more interviews.

Writing a resume for a retail position can be hard, especially if you don't have much experience. Many people applying for the same jobs makes it even more of a challenge to catch the attention of hiring managers.

But don't worry - this guide is here to help. It has tips and advice for putting together a retail resume that will show your value to potential employers. You'll also find some real-world examples of resumes from retail professionals. These samples give you useful ideas and a clear picture of what your resume should look like.

By following the best practices outlined here and looking at the resume examples included, you'll be able to create your own impressive resume. A well-written resume increases your odds of landing interviews and getting hired for the retail job you want. So let's dive in and learn how to build a retail resume that gets results.

Common Responsibilities Listed on Retail Resumes

  • Assisted customers in selecting products and providing product information
  • Processed sales transactions using cash registers and point-of-sale systems
  • Maintained store cleanliness and organization, including stocking shelves and displays
  • Conducted regular inventory checks and restocked merchandise as needed
  • Handled customer inquiries, complaints, and returns professionally
  • Collaborated with team members to achieve sales goals and provide excellent customer service
  • Followed store policies, procedures, and safety guidelines
  • Participated in store promotions, sales events, and product launches
  • Received and processed shipments of new merchandise
  • Maintained knowledge of current sales, promotions, and store policies
  • Demonstrated strong communication and interpersonal skills to build customer relationships

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How to write a Resume Summary

A good summary or objective section in a resume is like a well-placed billboard you come across during your drive, it needs to capture attention, deliver information swiftly and effectively, stimulating the curiosity to find out more. For retail professionals who interact directly with customers, this part can highlight their skills and experiences associated with sales generation and customer engagement.

So, what captures the essence of your professional self?

Start with a Strong Statement

Begin with a well-composed sentence that captures the essence of who you are as a professional. This isn't about boasting those amazing sales numbers; instead, it should exhibit your understanding of the retail sector and your role in it. Display your authentic self; let them see the person beyond the salesperson.

Highlight Relevant Skills

Next, pull out the telescope and focus on your skills. Here, magnify those abilities that are high-value in the retail world. Customer interaction, multitasking, problem-solving, prioritizing tasks, are all transferable skills that hold value. Rooted in your experiences, your abilities should project the kind of retail professional you are.

Set Career Goals

Lastly, place a marker on where you see yourself heading. Your objectives relay your aspirations, and talent recruiters usually appreciate this insight. Addressing career goals isn't about name-dropping a desired position. Instead, discuss your intent to learn, grow, and contribute to the retail sector.

Traps to Avoid

Avoid generic platitudes in your summary. Blanket statements do little to distinguish you from the crowd. Offer specifics that convey your unique experiences in the retail sector.

Similarly, suiting up your summary in overused industry jargon can alienate readers. Remember, the aim is to maintain authentic representation.

Lastly, refrain from making unfounded boasts. Recruiters are experienced and can often see through inflated claims.

Remember, this section of your resume should serve as an engaging film trailer to your feature-length career.

Strong Summaries

  • A results-driven retail professional with over 10 years of experience in the industry. Proven track record in improving store sales whilst delivering top-notch customer service.
  • Customer-oriented Retailer with 5 years of experience and a passion for creating a positive shopping experience. Skilled in merchandizing, inventory management and resolving customer complaints.
  • Accomplished Retail Manager skilled in driving sales and revamping business processes. Demonstrable expertise in team leadership and customer relationship management.
  • Dynamic and deadline-oriented Retail Sales Representative with 3 year expertise in product knowledge, product promotion and customer-facing sales. Excellent ability to connect with diverse customers and close high-ticket sales.

Why these are strong?

These are good examples because they clearly state the individual's potency in terms of years of experience, core competencies, achievements, and personality traits. These summarize the professional life of the candidate in a crisp but effective way, whilst enabling the HR manager to gain a fast understanding of the candidate's competencies. Furthermore, they also give a glimpse of what the candidate specializes in and what their major achievements / skills are. Summaries like these, with industry-specific keywords, also help a resume to rank higher in an automated tracking system.

Weak Summaries

  • Sales expert with two years of experience at a clothing store. I helped customers and conducted transactions.
  • Having been in the retail industry for years, worked all types of jobs from basic cashier to managing the whole store. Can work the cash register, fold clothes and I'm really nice to customers.
  • Worked five years. Sold clothing, food and technology. I'm reliable, punctual and have strong social skills.
  • I worked at a local store while in college, managed sales and cash register, have experience with different products and customer service.

Why these are weak?

The examples provided above are considered as bad practices for a summary section in a Retail resume for several reasons. First, they lack specific details about the roles assumed, key achievements, and numeric results. They are also poorly written which does not leave a good impression on the employer. Second, they are mundane and do not provide a unique selling point to differentiate the candidate from other applicants. Additionally, they do not mention the skills and expertise gained in the retail industry, which could range from product knowledge to sales abilities, leadership skills, and customer engagement. Lastly, they do not provide a clear career trajectory or the candidate's career goal. This could make it unclear to the employer if the candidate is a good fit for the position.

Showcase your Work Experience

A powerful work experience section can significantly boost your chances of getting shortlisted for jobs in retail. It acts as a vivid portrayal of your professional journey and enables employers to evaluate your competence based on your past roles. Let's dive into understanding how to optimize this crucial part of your resume.

Prioritizing Relevance is Key

The work experience section in your resume is not just a summary of what you have done, but importantly, it should emphasize what you have accomplished that is relevant to the role you're seeking. Thus, prioritize roles and responsibilities that mirror the job you're applying to. If you've worked in diverse roles, curate the descriptions such that they align with the requirements of the position you're interested in.

Brag Smartly, Quantitatively

Numbers are universally convincing. Instead of saying "I was a successful salesperson," specify your achievements in quantifiable terms, like "Increased store sales by 25% in 6 months." These measurables effectively communicate your skills and achievements to potential employers.

Expert Tip

Quantify your accomplishments and impact in each role using specific metrics, percentages, and dollar amounts to demonstrate the value you brought to your previous employers. This helps hiring managers quickly understand the scope and significance of your contributions.

Show Progression and Growth

Every employer appreciates an individual who shows professional growth. Start with your first role and subsequently list others, giving evidence of how your responsibilities increased or how your skills were enriched with each position. This is not only an indicator of your ability to take up higher roles but also demonstrates your potential to grow within the new organization.

Use Power Verbs for Strong Statements

Using weak or passive verbs drains energy from your statements. Power verbs like 'spearheaded', 'chaired', 'executed' give your sentences a dynamic tone. Even in the simplest of statements, a powerful verb can make a strong impression.

Keep Refining

Your first draft is not your final. Keep reviewing and refining your work experience section until it best reflects your abilities, significance, and suitability for the role. With due patience and thoughtfulness, you can create a work experience section that truly propels your value to potential employers.

Strong Experiences

  • Managed cash register operations, ensuring efficient checkout process and accurate accounting of daily sales
  • Handled customer inquiries and issues, providing information on products and processing returns
  • Collaborated with inventory management team to smoothly process new shipments and arrange merchandise displays
  • Led sales drives during holidays and promotional periods, consistently achieving sales targets
  • Implemented new sales tactics that led to a 15% increase in weekly revenue
  • Coordinated with multiple departments to ensure seamless customer experience

Why these are strong?

In these resume bullet points, the examples clearly elucidate the responsibilities and achievements in the retail position. They are considered good examples because they not only specify the candidate's duties but also quantify their accomplishments, showing potential impact if they were to be hired by a potential employer. Additionally, they use powerful action verbs like 'Managed', 'Handled', 'Collaborated', 'Led', and 'Implemented' to begin each point, which keeps the reader engaged and allows them to clearly visualize the candidate performing these tasks.

Weak Experiences

  • Did stuff.
  • Worked at a store for a bit.
  • Sold some things.
  • Handled customers.
  • Did some retail stuff.
  • Money transactions.
  • Helped customers find stuff.
  • I was in charge for a while.

Why these are weak?

These examples are considered bad because they are too vague and lack specificity needed in a resume. Phrases such as 'Did stuff' or 'Worked at a store for a bit' do not provide any information about what the job entailed, the skills you might have used or learned, or how you contributed to the organization. They also do not show any indicators of your performance or achievements at the job, which is information potential employers need to evaluate your suitability for a position. Lastly, such bullet points do not use any power words or action verbs that catch an employer's attention and demonstrate your abilities.

Skills, Keywords & ATS Tips

Writing a resume for a retail position involves something more than mentioning your past experiences and education. It's crucial to include both hard and soft skills that are relevant to the job. By doing so, you increase the chances of your resume getting past the Applicant Tracking System (ATS) and catching the attention of a hiring manager.

Hard Skills in a Retail Resume

Hard skills are your technical knowledge or abilities, which are acquired through education, training, or work experience. In a retail setting, these are the specific skills you use to perform your job. They may include ability to handle cash transactions, knowledge of inventory management, customer service, and familiarity with Point Of Sale (POS) systems. These abilities are easy to measure and define, which is why they tend to carry weight in a resume.

Keep in mind that the job description will usually list these specific skills. By including them in your resume, you make it easier for the ATS to recognize a match, increasing your chances of moving onto the next stage of the hiring process.

Soft Skills in a Retail Resume

Soft skills, on the other hand, are personal attributes or traits that show how well you work with others and handle your job. These skills, such as communication, teamwork, or problem-solving, are harder to measure than hard skills but are just as vital in a retail environment.

Although soft skills are subjective and not easily quantifiable, they are highly valued in a retail setting where you need to interact with customers, manage difficult situations, and work effectively as part of a team. Showcasing these skills on your resume can make you appear more appealing to a hiring manager.

The Critical Connection: ATS, Keywords, and Matching Skills

Recruiters often use an ATS to filter through resumes. This software is used to match the required skills mentioned in the job description with those listed in resumes. Thus, for your resume to get past the ATS, it needs to have the right keywords – typically the hard skills and, to some extent, the soft skills.

Using keywords and skills from the job description in your resume is called "matching skills". This strategy is often effective in getting your resume past the ATS and onto a hiring manager's desk. By aligning your skills with the job requirements, you demonstrate your suitability for the position.

Remember, it's not just about listing skills - it's about illustrating how you used these skills in previous roles. But don't overdo it. The key is to focus on the most critical skills for the job you're applying for, and provide evidence that you have those skills.

In short, recognize the significance of both hard and soft skills in a retail resume, and understand the role of an ATS and keyword matching in terms of getting your resume noticed. By doing so, you increase your chances of securing an interview and eventually the job.

Top Hard & Soft Skills for Full Stack Developers

Hard Skills

  • Customer Service
  • Sales
  • Visual Merchandising
  • Inventory Control
  • POS Systems
  • Cash Handling
  • Time Management
  • Product Knowledge
  • Store Layout Design
  • Retail Software
  • Loss Prevention Techniques
  • Stock Management
  • Merchandise Displays
  • Retail Sales Analysis
  • Operational Retail Software
  • Soft Skills

  • Communication
  • Problem-Solving
  • Leadership
  • Teamwork
  • Adaptability
  • Customer-Focused
  • Time Management
  • Motivation
  • Flexibility
  • Conflict Resolution
  • Detail-Orientated
  • Patience
  • Listening
  • Stress Management
  • Organizational Skills
  • Top Action Verbs

    Use action verbs to highlight achievements and responsibilities on your resume.

  • Managed
  • Delivered
  • Organized
  • Boosted
  • Lead
  • Negotiated
  • Resolved
  • Created
  • Targeted
  • Developed
  • Coordinated
  • Implemented
  • Delegated
  • Enhanced
  • Prioritized
  • Maintained
  • Monitored
  • Optimized
  • Handled
  • Designed
  • Operated
  • Education & Certifications

    Including your education and certificates on your resume is crucial, and it's relatively simple! Start by creating a new section titled "Education" or "Credentials". For each educational course, include the name of the institution, the degree or certificate obtained, and the year of completion. For instance, "XYZ University, Bachelor of Commerce, 2012.". Similarly, list your certificates concisely in chronological order. Remember, relevance is key, so keep retail-related studies and certificates up front.

    Some of the most important certifications for Retails

    Validates the skills required for entry-level retail sales and customer service positions.

    Resume FAQs for Retails

    question

    What is the best format for a retail resume?


    Answer

    The most effective format for a retail resume is the reverse-chronological format. This format emphasizes your most recent and relevant work experience first, making it easier for hiring managers to quickly assess your qualifications. It also helps to highlight your career progression and achievements in the retail industry.

    question

    How long should a retail resume be?


    Answer

    Ideally, a retail resume should be one to two pages in length. If you have less than 10 years of experience, aim for a one-page resume. For those with more extensive experience, a two-page resume is acceptable. Focus on including the most relevant information and accomplishments that demonstrate your suitability for the role you are applying for.

    question

    What are the most important skills to include on a retail resume?


    Answer

    When creating a retail resume, focus on highlighting skills that are essential for success in the industry. These include customer service, sales, communication, problem-solving, and time management. Additionally, emphasize any technical skills relevant to the role, such as proficiency with point-of-sale (POS) systems or inventory management software.

    question

    How can I make my retail resume stand out?


    Answer

    To make your retail resume stand out, use strong action verbs to describe your accomplishments and quantify your results whenever possible. For example, instead of simply stating 'increased sales,' write 'increased sales by 20% through effective upselling techniques.' Also, tailor your resume to the specific job description, highlighting the skills and experiences that align with the company's requirements. Finally, consider including a brief summary or objective statement at the top of your resume to grab the hiring manager's attention and convey your career goals.

    Retail Resume Example

    As the face of the business, retail workers thrive in fast-paced environments, deftly handling customer needs with a smile. Their role encompasses everything from merchandising eye-catching displays to confidently resolving issues at the register. When writing your retail resume, spotlight accomplishments that showcase your customer service talents and ability to juggle multiple tasks. Use vibrant language to bring your expertise to life, like "Expertly guided customers through high-volume rushes" or "Creatively arranged seasonal products, driving 25% sales uplift." With a well-crafted resume, you'll demonstrate why you're the ideal candidate to deliver outstanding retail experiences.

    Nathan Walker
    nathan.walker@example.com
    (501) 585-7321
    linkedin.com/in/nathan.walker
    Retail

    Highly motivated and customer-centric Retail professional with over 8 years of experience in driving sales, enhancing customer satisfaction, and optimizing store operations. Proven track record of consistently exceeding sales targets, implementing effective merchandising strategies, and fostering a positive team environment. Skilled in problem-solving, communication, and adapting to dynamic retail landscapes.

    Work Experience
    Senior Retail Sales Associate
    06/2019 - Present
    Macy's
    • Consistently achieved 120% of monthly sales targets through exceptional customer service and product knowledge.
    • Trained and mentored a team of 15 junior sales associates, resulting in a 25% increase in team sales performance.
    • Implemented innovative visual merchandising strategies, leading to a 15% uplift in store foot traffic and conversion rates.
    • Resolved complex customer issues with empathy and professionalism, maintaining a 98% customer satisfaction rating.
    • Collaborated with cross-functional teams to organize successful in-store events and promotions, boosting sales by 30%.
    Retail Sales Associate
    03/2016 - 05/2019
    Nordstrom
    • Exceeded sales targets by an average of 25% through proactive customer engagement and personalized recommendations.
    • Maintained a deep understanding of product lines, enabling effective cross-selling and upselling techniques.
    • Assisted in store layout optimization, resulting in improved customer flow and a 10% increase in average transaction value.
    • Received multiple "Employee of the Month" awards for outstanding customer service and sales performance.
    • Collaborated with the visual merchandising team to create captivating displays, driving a 20% increase in product sales.
    Retail Sales Representative
    09/2014 - 02/2016
    Target
    • Consistently met and exceeded sales goals, contributing to a 15% increase in department revenue.
    • Provided exceptional customer service, assisting customers in product selection and resolving inquiries.
    • Maintained accurate inventory records and performed regular stock replenishment to ensure optimal product availability.
    • Participated in store promotions and special events, driving increased foot traffic and sales.
    • Collaborated with team members to maintain a clean, organized, and visually appealing store environment.
    Skills
  • Customer Service
  • Sales Techniques
  • Visual Merchandising
  • Inventory Management
  • Team Leadership
  • Problem-Solving
  • Communication
  • Time Management
  • Conflict Resolution
  • Product Knowledge
  • Point of Sale (POS) Systems
  • Upselling and Cross-selling
  • Customer Relationship Management (CRM)
  • Retail Marketing
  • Store Operations
  • Education
    Bachelor of Science in Business Administration
    09/2010 - 06/2014
    University of California, Los Angeles (UCLA), Los Angeles, CA
    Retail Cashier Resume Example

    As a retail cashier, you are the face of the company - processing transactions swiftly and courteously while ensuring a positive customer experience. Key duties include operating cash registers, handling cash and other payment methods, bagging merchandise properly, and maintaining an organized checkout area. When crafting your resume, highlight any cash handling experience, exceptional customer service skills, and the ability to work on your feet for extended periods. Showcase your attention to detail and knack for efficient multitasking. Include any relevant certifications for cash registers, point-of-sale systems, or customer service training that could provide an edge.

    Natalie Bates
    natalie.bates@example.com
    (515) 421-2659
    linkedin.com/in/natalie.bates
    Retail Cashier

    Highly motivated and customer-oriented Retail Cashier with exceptional interpersonal skills and a passion for delivering outstanding service. Adept at efficiently processing transactions, maintaining accurate cash records, and resolving customer inquiries with a friendly demeanor. Committed to creating a positive shopping experience and fostering customer loyalty.

    Work Experience
    Retail Cashier
    06/2021 - Present
    Target
    • Efficiently process an average of 200 transactions per shift while ensuring accuracy and maintaining a friendly demeanor.
    • Demonstrate expertise in handling various payment methods, including cash, credit/debit cards, and mobile payments.
    • Consistently receive positive customer feedback for providing exceptional service and resolving issues promptly.
    • Collaborate with team members to maintain a clean and organized checkout area, contributing to a positive shopping environment.
    • Assist in training and mentoring new cashiers, fostering a supportive and productive team atmosphere.
    Cashier
    09/2019 - 05/2021
    Walmart
    • Processed an average of 180 transactions per shift while maintaining a high level of accuracy and efficiency.
    • Demonstrated proficiency in handling cash, conducting price checks, and processing returns and exchanges.
    • Received Employee of the Month award twice for exceptional performance and customer service.
    • Assisted customers in locating products and provided informed recommendations, enhancing their shopping experience.
    • Contributed to store merchandising efforts by maintaining an attractive and well-stocked checkout area.
    Sales Associate
    03/2018 - 08/2019
    Macy's
    • Provided exceptional customer service, assisting customers with product selections and addressing their concerns.
    • Maintained a clean and organized sales floor, ensuring an attractive and easy-to-navigate shopping environment.
    • Achieved top sales performance within the department, consistently exceeding monthly sales targets.
    • Collaborated with the visual merchandising team to create engaging product displays and promotions.
    • Demonstrated flexibility by working across multiple departments as needed, adapting to various roles and responsibilities.
    Skills
  • Cash handling
  • Customer service
  • Point of Sale (POS) systems
  • Conflict resolution
  • Multitasking
  • Attention to detail
  • Interpersonal communication
  • Problem-solving
  • Time management
  • Adaptability
  • Teamwork
  • Sales techniques
  • Inventory management
  • Product knowledge
  • Loss prevention
  • Education
    High School Diploma
    09/2014 - 06/2018
    John Marshall High School, Los Angeles, CA
    Retail Associate Resume Example

    A Retail Associate provides excellent customer service, processes sales transactions, and maintains an organized, visually appealing store environment. Essential skills include strong communication, attention to detail, and the ability to work collaboratively. When writing a resume, emphasize relevant retail experience, highlight achievements in customer satisfaction and efficient operations, and showcase your friendly, adaptable nature. Clearly communicate your passion for delivering a positive shopping experience.

    Cameron Kuhn
    cameron.kuhn@example.com
    (417) 507-2668
    linkedin.com/in/cameron.kuhn
    Retail Associate

    Enthusiastic and customer-focused Retail Associate with a passion for delivering exceptional service and driving sales growth. Skilled in product knowledge, visual merchandising, and building strong customer relationships. Adept at working in fast-paced environments while maintaining a positive attitude and attention to detail.

    Work Experience
    Sales Associate
    06/2021 - Present
    Macy's
    • Consistently exceeded sales targets by an average of 20% through effective customer engagement and product recommendations.
    • Developed a deep understanding of product lines, enabling me to provide expert advice and solutions to customers.
    • Collaborated with the visual merchandising team to create appealing displays, resulting in a 15% increase in product visibility and sales.
    • Demonstrated exceptional customer service skills, handling customer inquiries and resolving issues promptly and professionally.
    • Trained and mentored new team members, fostering a positive and supportive work environment.
    Retail Sales Representative
    09/2019 - 05/2021
    Best Buy
    • Achieved top sales performance among team members, consistently ranking in the top 10% of the department.
    • Provided expert product knowledge and personalized recommendations to customers, driving customer satisfaction and loyalty.
    • Assisted in the implementation of new sales strategies and promotions, contributing to a 10% increase in department revenue.
    • Demonstrated strong problem-solving skills, efficiently handling customer complaints and finding satisfactory resolutions.
    • Participated in cross-functional initiatives to improve store operations and customer experience.
    Sales Associate
    03/2018 - 08/2019
    Target
    • Consistently met and exceeded sales goals, contributing to the overall success of the store.
    • Provided exceptional customer service, assisting customers with product selection and answering inquiries.
    • Maintained a clean and organized sales floor, ensuring an inviting shopping experience for customers.
    • Collaborated with team members to execute successful sales promotions and events.
    • Demonstrated flexibility and adaptability by working across multiple departments as needed.
    Skills
  • Customer Service
  • Sales
  • Product Knowledge
  • Visual Merchandising
  • Cash Handling
  • Inventory Management
  • Point of Sale (POS) Systems
  • Conflict Resolution
  • Time Management
  • Team Leadership
  • Adaptability
  • Active Listening
  • Effective Communication
  • Problem Solving
  • Goal-Oriented
  • Education
    High School Diploma
    09/2014 - 06/2018
    Stuyvesant High School, New York, NY
    Retail Supervisor Resume Example

    A Retail Supervisor oversees store operations and staff. On their resume, they should highlight leadership abilities, excellent communication skills, and a track record of delivering outstanding customer service. Quantify managerial achievements, include relevant certifications, and use a clear, organized format to stand out.

    Leslie Peck
    leslie.peck@example.com
    (639) 910-4698
    linkedin.com/in/leslie.peck
    Retail Supervisor

    Highly motivated and experienced Retail Supervisor with a proven track record of driving sales, enhancing customer satisfaction, and leading high-performance teams. Adept at implementing effective strategies to optimize store operations, improve inventory management, and foster a positive work environment. Passionate about delivering exceptional customer service and contributing to the overall success of the organization.

    Work Experience
    Retail Supervisor
    06/2019 - Present
    Macy's
    • Oversee daily store operations, ensuring smooth functioning and exceptional customer service.
    • Manage a team of 20+ sales associates, providing training, guidance, and performance evaluations.
    • Implement effective sales strategies, resulting in a 15% increase in store revenue.
    • Optimize inventory management processes, reducing stockouts and improving product availability.
    • Collaborate with cross-functional teams to execute successful promotional campaigns and events.
    Assistant Store Manager
    02/2017 - 05/2019
    Target
    • Assisted the Store Manager in overseeing daily operations and ensuring customer satisfaction.
    • Trained and mentored sales associates, fostering a positive and productive work environment.
    • Implemented effective visual merchandising strategies, enhancing product appeal and driving sales.
    • Conducted regular store audits to maintain high standards of cleanliness, organization, and safety.
    • Handled customer complaints and resolved issues promptly, ensuring a positive shopping experience.
    Sales Associate
    08/2015 - 01/2017
    Nordstrom
    • Provided exceptional customer service, assisting customers with product selection and purchases.
    • Maintained store organization and cleanliness, ensuring an inviting shopping environment.
    • Achieved consistently high sales targets, ranking among the top 10% of sales associates.
    • Demonstrated expertise in product knowledge, providing accurate information and recommendations.
    • Collaborated with team members to create engaging displays and promote featured products.
    Skills
  • Sales Management
  • Customer Service
  • Team Leadership
  • Visual Merchandising
  • Inventory Management
  • Retail Operations
  • Performance Management
  • Training and Development
  • Conflict Resolution
  • Sales Analytics
  • Loss Prevention
  • Merchandising
  • Product Knowledge
  • Time Management
  • Communication Skills
  • Education
    Bachelor of Science in Business Administration
    09/2011 - 05/2015
    University of California, Los Angeles, Los Angeles, CA