2 SEO Resume Examples & Writing Guide

Want your resume to rank higher with employers? These 2 SEO resume examples, plus our expert writing guide, will show you how to optimize your resume to improve visibility in applicant tracking systems and impress hiring managers. Discover simple yet effective SEO tips and best practices you can apply to your own resume to boost your chances of landing an interview.

A strong resume is essential for landing a good job in SEO. But writing about your SEO skills and experience in a way that gets you hired can be a challenge. Many people struggle to describe their achievements effectively on their resume.

This guide provides two complete SEO resume samples to demonstrate what works. It also explains the key components every SEO resume should include and shares tips for making yours stand out to employers.

With the right approach, you can create a resume that clearly shows the value you would bring to an SEO role. Your resume should highlight your relevant skills, experience, and accomplishments in a concise, easy-to-read format.

Whether you're an experienced SEO looking for a new position or just entering the field, this article will walk you through the resume writing process. By following the examples and advice, you can put together a resume that impresses hiring managers and helps you get the SEO job you want.

Common Responsibilities Listed on SEO Resumes

  • Conduct keyword research and analysis to identify high-traffic, relevant keywords
  • Optimize website content, meta tags, and other on-page elements for target keywords
  • Analyze and improve website structure and architecture for better crawlability and indexability
  • Build high-quality backlinks through link building strategies and outreach
  • Monitor and improve website performance metrics, including page load speed and mobile responsiveness
  • Conduct technical SEO audits and implement recommendations for improving search engine visibility
  • Stay up-to-date with the latest search engine algorithms, trends, and best practices
  • Measure and report on SEO performance, including organic traffic, rankings, and conversions

How to write a Resume Summary

When it comes to your resume, the summary or objective section may appear minor but it holds significant value. Serving as a concise snapshot of your professional life, it showcases your skills, experiences, and career aspirations. It's a focal point that can induce potential employers to read more - a quick pitch that proclaims why the hiring managers should invest their time in you. I underline its importance so it would perfectly fit in your CV while matching the hiring manager's intent, especially in an area as specialized and ever-evolving as Search Engine Optimization (SEO).

Understand The Distinction Between Summary and Objective

The terms summary and objective are often used interchangeably, yet they denote distinct elements. The use of one over the other depends on your current career status.

A summary, which encapsulates your professional background, is best suited when you have some experience in SEO. On the other hand, an objective, traditionally outlining your career goals, is suited towards individuals at nascent stages of their profession or seeking to transition into SEO.

So, how do you ensure you nail the summary or objective section for your resume as an SEO strategist?

Highlight Your Skills And Expertise Relevant To SEO

In a realm as specialized as SEO, articulating your specific abilities and knowledge is vital. Take the opportunity to mention key areas you are extremely comfortable with - be it keyword research, SERP analysis, SEO audit, or on-page optimization. Conveying your specialties in clear terms without utilizing technical jargon ensures easy understanding.

Convey Your Experiences And Results

Your past achievements and experiences demonstrate professional adeptness and potential to generate results. You can subtly hint at the successful SEO campaigns or projects you were part of. Mention facts like leading a website to rank first on Google SERPs, or piquing the organic traffic by a considerable margin. Numbers can be convincing narrators of your capabilities.

Share Your SEO Career Goals

A direct declaration of your career aspirations or the types of roles you are targeting exhibits clarity of purpose and ambition. This makes you a poised contender in the eyes of the recruiter, catching their attention immediately.

Keep It Focused And Accurate

Conciseness is often the unwritten requirement. Strive for coherence and clarity rather than stuffing every skill or accomplishment. The more focused it is, the less elusive your professional persona seems.

Keep in mind that this section needs constant revamping in alignment with your professional growth and the respective roles you aim for.

The game of SEO constantly shifts gears. Your adaptability to that change will bring the spotlight onto you if reflected well in your summary/objective. Being sincere and transparent with your skills, experience, and aspirations can potentially differentiate you from the rest.

Let's not forget: the resume is merely a precursory handshake, albeit an important one. But, it’s likely to open doors and facilitate fruitful discussions, potentially paving the way for future opportunities. Therefore, energize this section with your best authentic self. You might just set the stage for a grand entrance! Remember, the recruiter wants to meet the personification of this piece of paper. Therefore, let the document be the mirror of your professional journey in the sea of SEO.

Strong Summaries

  • Award-winning SEO specialist with a decade of experience helping companies enhance their online presence, having consistently achieved top google search rankings for key terms across a variety of industries.
  • Highly-driven SEO professional with 5+ years of experience in optimizing websites and improving organic search performance. Proven track record of implementing successful SEO strategies that boosted web traffic by 70%.
  • Certified SEO expert with exceptional skills in developing SEO campaigns, analytics, and keyword research. Enhanced web functionalities for 25+ businesses, increasing organic search results and conversions by up to 60%.
  • Dynamic SEO specialist with an extensive background in digital marketing, concentrating on improving search engine rankings, keyword research, and content optimization with proven results in growth of organic traffic.
  • Innovative SEO manager with 6 years of experience in the e-commerce sector. Managed SEO campaigns that resulted in an increase of website traffic by over 50% and improved conversion rates.
  • Seasoned SEO strategist with expertise in running successful link-building and keyword optimization campaigns. Demonstrated ability to improve organic search rankings, increasing user engagement and online sales.

Why these are strong?

These examples are good practice for an SEO resume's professional summary because they effectively highlight notable achievements, relevant skills, and years of experience. Employers do not just want to see you have experience in SEO; they want to know how you've applied that knowledge and what successful outcomes you've been able to achieve as a result. Each example gives the hiring manager a glimpse into what the applicant may be able to bring to their company. It's a 'good practice' because it grabs attention, getting hiring managers to want to learn more about you, and setting a great tone for the rest of the resume.

Weak Summaries

  • I have done SEO for some time now. That's about it, really.
  • I have very basic knowledge of SEO and am looking forward to increasing that knowledge, I am a quick learner.
  • SEO is something I have found interesting for a while. I don't have much experience with it, but I've watched a few YouTube videos on the subject.
  • I like SEO. Looking for a job where I can work from home and set my own hours.

Why these are weak?

All the mentioned examples are bad examples of professional summary sections for SEO resumes because they lack the necessary detail and specificity that is necessary in such a context. They fail to showcase the person's achievements, qualifications, and relevant skills concerning SEO. Moreover, they do not demonstrate any sense of professionalism or passion for the job. Such vague summaries can actually harm the jobseeker's chances as they fail to capture the attention of potential employers, who are usually looking for demonstrated skills, experiences and a sense of clear commitment and concentration in the field of job.

Showcase your Work Experience

Creating a strong Work Experience section in your resume is undeniably an essential element when on the search for a new opportunity. It plays a key role in outlining not only your past employment history but more importantly, your capabilities, expertise, and the unique value you can offer. If you are a search engine optimization (SEO) professional, it becomes particularly important, given the specialized and competitive nature of this field.

###Why is the Work Experience section so important?

Your work history is the first thing potential employers delve into, as it presents a clear picture of your professional journey. Quite frankly, it can be the difference between your CV reaching the second round or landing, unnoticed, in a large pile of possible candidates.

Especially for SEO professionals, the Work Experience section is where recruiters can truly understand and evaluate your technical capabilities and the extent of your practical exposure in the field. Understanding algorithm updates, keyword research, backlink,strategies, and reporting - your section can communicate all of this strategically.

Making your experience readable

Now, what does readability mean in terms of a resume? Ideally, your experience should be presented in a simple, straightforward fashion. Avoid heavy jargon and crowded texts. Instead, opt for a structured format like the reverse chronological order. Begin from your most recent employment and move backward. This helps the recruiter quickly understand your current level of expertise and experience.

Expert Tip

Quantify your achievements and impact using concrete numbers, metrics, and percentages to demonstrate the value you brought to your previous roles.

Showcasing your Expertise, Authoritativeness, Trustworthiness (E-A-T)

Your experience is the space where you can effectively demonstrate your adherence to the E-A-T principle. Your Expertise can be showcased by stating the domain-specific tasks you took up, like on-page optimization, link building etc. Your Authoritativeness is displayed by sharing roles where you had the onus of leadership or decision-making.

You can capture Trustworthiness by referring to any acknowledgments, rewards or recognitions you received for your quality of work. Keep in mind to always present these facts with honesty and accuracy.

Tailoring about the role

Every company and role is unique. A one-size-fits-all resume is bound to miss out on key factors that the specific employer is looking for. Hence, once you have a standard layout, tweak it concerning the role you’re interested in.

For instance, if the role emphasizes international SEO strategies, ensure your experience aligns with this requirement. Similarly, if a company focuses on ethical SEO practices, refer to instances where you displayed these attributes.

Remember, there's no perfect resume - It's the relevance that makes a difference. The Work Experience section represents the richest part of your story, capture it right, and you'll be close to acing your objective.

Strong Experiences

  • Designed and implemented comprehensive SEO strategies that increased web traffic by 32% within 3 months.
  • Developed site maps, optimized meta tags and performed keyword research, contributing to 40% improvement in organic search rankings.
  • Led a cross-functional team in integrating SEO strategies into overall marketing plans, leading to a 60% increase in web visit duration.
  • Performed detailed SEO site audits to identify areas of improvement, resulting in a 20% uplift in site visibility.
  • Used advanced tools to track performance and interpret web analytics data to formulate new SEO initiatives.

Why these are strong?

These examples are good because they specify the candidate's responsibilities, the actions they took and the results of those actions - it gives a clear of what was achieved. They are measurable, precise, and show the impact of the individual's work, which are key aspects for potential employers to see. They are also written with SEO-specific terminology, showing knowledge in the field. The fact that these examples show a wide range of responsibilities and achievements makes it a great practice.

Weak Experiences

  • Responsible for search engine optimization. I increased website visibility on Google.
  • Increased website traffic.
  • Worked on SEO.
  • I did something with keywords.
  • Dabbled in Google Analytics.
  • Had a few websites ranked.

Why these are weak?

These examples are bad practice because they are way too generic and vague. They do not provide specific results or methodologies used to achieve the results. Without specific keywords, tools, or processes, an employer has no way of knowing your true SEO experience or skills. There's a lack of metric-based results and a lack of mentioning specific SEO strategies and techniques. Employers want to see examples that are quantifiable and indicative of noteworthy SEO improvements for past employers or clients. It's also important to remain current and cite examples which show you know updated SEO techniques and best practices.

Skills, Keywords & ATS Tips

Your resume is your first chance to show off your skills, both hard and soft, to potential employers, especially in the field of Search Engine Optimization (SEO). Understanding the link between the keywords, the Applicant Tracking Systems (ATS), and matching skills can enhance your resume and increase job opportunities. Let’s dive right into it.

Hard and Soft Skills

Hard skills in SEO refer to the technical, measurable skills you have acquired. These can include knowledge of specific SEO tools and software, website optimization, content creation, and analytical abilities. These skills demonstrate your professional competence and are essential for you to perform specific tasks in SEO.

Employers also look for soft skills which are non-technical but equally valued. They complement hard skills and are necessary for effective communication and collaboration within the team. Soft skills include critical thinking, problem-solving, leadership, adaptability, time management, and the ability to work in a team, among others. Showcasing a blend of hard and soft skills in your resume shows potential employers that you are technically skilled and a great asset to the workplace culture.


Keywords in a resume are relevant words or phrases that make you a strong match for the job you're applying for. They often include hard and soft skills, job titles, certifications, and other specifics that an employer wants in a candidate.

When you're applying for an SEO job, use related keywords in your resume. For example, use 'content strategy', 'keyword research', 'SEO tools (like SEMRush or Ahrefs)', 'Google Analytics', 'link building', and so on.

ATS and Matching Skills

An Applicant Tracking System (ATS) is a software used by hiring managers and recruiters to sift through resumes and pick the most eligible candidates for a job. It's designed to scan resumes and cover letters for keywords that are programmed into it by the employer.

If your resume contains the right keywords matching the job description, it increases the likelihood of your resume ranking high in an ATS. However, don't just randomly insert keywords. The ATS also checks how these keywords are relevant to your experience and skills, not just their mere presence.

Connecting your skills with the relevant keywords and understanding the ATS system can dramatically improve your chances of getting past the ATS and onto the interview stage. So, wisely showcase your hard and soft skills, use relevant keywords, and make your resume ATS-friendly to catch the eyes of potential employers.

Top Hard & Soft Skills for Full Stack Developers

Hard Skills

  • Keyword Research
  • On-Page Optimization
  • Off-Page Optimization
  • Link Building
  • SEO Auditing
  • Competitor Analysis
  • Google Analytics
  • Search Engine Algorithms
  • Content Strategy
  • Technical SEO
  • Mobile SEO
  • Local SEO
  • E-commerce SEO
  • SEO Tools
  • Structured Data
  • Soft Skills

  • Analytical Thinking
  • Problem-Solving
  • Attention to Detail
  • Creativity
  • Adaptability
  • Communication
  • Time Management
  • Collaboration
  • Critical Thinking
  • Curiosity
  • Continuous Learning
  • Flexibility
  • Patience
  • Empathy
  • Resilience
  • Top Action Verbs

    Use action verbs to highlight achievements and responsibilities on your resume.

  • Researched
  • Optimized
  • Analyzed
  • Built
  • Audited
  • Implemented
  • Monitored
  • Evaluated
  • Strategized
  • Generated
  • Reported
  • Improved
  • Developed
  • Managed
  • Measured
  • Recommended
  • Tested
  • Collaborated
  • Communicated
  • Tracked
  • Resolved
  • Innovated
  • Adapted
  • Educated
  • Presented
  • Documented
  • Suggested
  • Implemented
  • Enhanced
  • Optimized
  • Identified
  • Resolved
  • Updated
  • Incorporated
  • Utilized
  • Utilized
  • Utilized
  • Education & Certifications

    Adding your education and certificates to your resume can significantly uplift its strength. Start by creating a dedicated section named 'Education & Certifications'. Here, list your degrees starting with the most recent at the top. Include the name of the institution, course name, and the date of completion. For certifications, the same pattern follows. Ensure the certifications listed are relevant to your SEO expertise. Always remember, conciseness and relevance should be your guiding principles when listing your education and certifications.

    Some of the most important certifications for SEOs

    The Google Analytics Individual Qualification is a certification provided by Google that demonstrates proficiency in Google Analytics.

    The HubSpot Content Marketing Certification covers content creation, strategy, and promotion, which are essential for SEO professionals.

    The SEMrush SEO Toolkit Course provides in-depth knowledge of SEO tools and techniques for SEO professionals.

    The Moz SEO Essentials Certification covers fundamental SEO concepts and best practices for SEO professionals.

    Resume FAQs for SEOs


    What is the ideal resume format for SEO resume writing?


    The most recommended format for an SEO resume is the reverse-chronological format. This format highlights your most recent and relevant experience first, making it easier for recruiters to quickly identify your qualifications.


    How long should an SEO resume be?


    An SEO resume should typically be one page in length for candidates with less than 10 years of experience, and no more than two pages for those with more extensive experience. Concise and focused resumes are preferred in the SEO industry.


    What are the most important sections to include in an SEO resume?


    The most crucial sections for an SEO resume are: a summary or objective statement, a core competencies or skills section, a professional experience section, and a technical skills or certifications section. These sections highlight your SEO expertise and relevant qualifications.


    How can I optimize my resume for Applicant Tracking Systems (ATS)?


    To optimize your resume for ATS, use relevant keywords from the job description throughout your resume, especially in the core competencies and professional experience sections. Additionally, use a clean and simple format with clear section headings, and save your resume as a .doc or .pdf file.


    Should I include personal projects or freelance work on my SEO resume?


    Absolutely! Personal projects and freelance work related to SEO can be valuable additions to your resume. They demonstrate your practical experience, initiative, and passion for the field. Include a brief description of the project, your role, and any notable achievements or results.

    SEO Resume Example

    An SEO (Search Engine Optimization) specialist plays a crucial role in enhancing a website's visibility and ranking in search engine results. Their primary responsibilities include analyzing website data, optimizing content and site structure to improve user experience and search engine crawlability, and implementing strategies to increase organic traffic. When writing a resume for an SEO role, begin with a compelling summary highlighting your relevant qualifications and experience. List your core skills, such as keyword research, technical SEO, link building, and content optimization. Quantify your achievements, such as increased website traffic or improved search rankings for targeted keywords. Keep your resume focused, clear, and concise while showcasing your ability to drive measurable results.

    Sebastian Brown
    (498) 291-0369

    Results-driven SEO specialist with a proven track record of driving organic traffic growth and improving search engine rankings for leading companies. Adept at developing and executing comprehensive SEO strategies that encompass on-page optimization, link building, and content creation. Passionate about staying up-to-date with the latest industry trends and algorithms to ensure maximum ROI for clients.

    Work Experience
    Senior SEO Specialist
    01/2021 - Present
    Marketecture Digital Agency
    • Spearheaded SEO initiatives for a diverse portfolio of clients, resulting in an average organic traffic increase of 150% within 6 months.
    • Conducted in-depth keyword research and competitor analysis to identify high-value opportunities and optimize content strategy.
    • Collaborated with cross-functional teams to ensure SEO best practices were integrated throughout the website development process.
    • Implemented advanced technical SEO techniques, including schema markup and site speed optimization, to enhance search engine visibility.
    • Provided monthly reports and presentations to clients, highlighting key metrics and offering data-driven recommendations for improvement.
    SEO Analyst
    06/2019 - 12/2020
    Rank Dynamics
    • Conducted thorough website audits to identify and resolve technical SEO issues, resulting in improved crawlability and indexation.
    • Developed and executed link building strategies, securing high-quality backlinks from authoritative websites in relevant niches.
    • Optimized on-page elements, including title tags, meta descriptions, and header structure, to improve click-through rates and user engagement.
    • Monitored and analyzed key SEO metrics using tools such as Google Analytics, Search Console, and SEMrush to track progress and inform strategy adjustments.
    • Assisted in the creation of data-driven content marketing plans to support SEO objectives and drive organic traffic growth.
    Junior SEO Specialist
    01/2018 - 05/2019
    Digital Wavelength
    • Assisted senior SEO team members in conducting keyword research, competitor analysis, and on-page optimization for client websites.
    • Monitored Google algorithm updates and industry trends to ensure SEO strategies remained effective and compliant.
    • Contributed to the development of SEO-friendly content, including blog posts, product descriptions, and landing pages.
    • Conducted regular site health checks to identify and resolve technical issues, such as broken links and duplicate content.
    • Participated in client meetings and provided support in the preparation of monthly SEO reports and presentations.
  • On-page optimization
  • Keyword research
  • Technical SEO
  • Link building
  • Content strategy
  • Competitor analysis
  • Google Analytics
  • Google Search Console
  • SEMrush
  • Ahrefs
  • Schema markup
  • Site speed optimization
  • Mobile SEO
  • Local SEO
  • Data analysis
  • Education
    Bachelor of Science in Marketing
    09/2014 - 05/2018
    University of California, Berkeley, Berkeley, CA
    SEO Analyst Resume Example

    An SEO Analyst plays a pivotal role in driving organic traffic and visibility by optimizing websites for search engines. They leverage data-driven insights to identify opportunities, devise strategies, and implement tactics to boost rankings and enhance user experiences. To craft a compelling SEO Analyst resume, showcase your expertise in areas like keyword research, on-page optimization, link building, and technical SEO. Quantify your accomplishments by highlighting improvements in key metrics such as search visibility, traffic growth, and conversion rates. Emphasize your proficiency with industry-standard SEO tools and platforms, as well as your ability to collaborate cross-functionally and communicate complex concepts effectively.

    Louise Tucker
    (975) 960-9424
    SEO Analyst

    Results-driven SEO Analyst with a proven track record of driving organic traffic growth and improving search engine rankings for top-tier clients. Skilled in conducting in-depth keyword research, analyzing competitor strategies, and implementing effective on-page and off-page optimization techniques. Passionate about staying up-to-date with the latest SEO trends and algorithms to deliver measurable results and exceed client expectations.

    Work Experience
    Senior SEO Analyst
    01/2021 - Present
    • Led SEO initiatives for high-profile clients in the e-commerce and financial sectors, resulting in an average organic traffic increase of 45% year-over-year.
    • Conducted comprehensive SEO audits and provided strategic recommendations to optimize website architecture, content, and backlink profiles.
    • Collaborated with cross-functional teams to ensure SEO best practices were implemented throughout website development and content creation processes.
    • Developed and presented monthly SEO performance reports to clients, highlighting key metrics and providing actionable insights for continuous improvement.
    • Mentored junior SEO team members, fostering a culture of learning and professional development within the department.
    SEO Analyst
    06/2019 - 12/2020
    • Conducted in-depth keyword research and competitor analysis to identify high-value opportunities for clients across various industries.
    • Implemented on-page optimization strategies, including meta tag optimization, content optimization, and internal linking structures.
    • Monitored and analyzed SEO performance using tools such as Google Analytics, Search Console, and Moz Pro, providing regular reports and recommendations to clients.
    • Collaborated with content teams to develop SEO-friendly content strategies aligned with client goals and target audiences.
    • Contributed to the development of Moz's industry-leading SEO resources, including blog posts, whitepapers, and webinars.
    Junior SEO Analyst
    01/2018 - 05/2019
    • Assisted senior SEO analysts in conducting keyword research, competitor analysis, and on-page optimization for a diverse portfolio of clients.
    • Monitored client website performance using SEO tools and provided regular reports on keyword rankings, organic traffic, and conversion rates.
    • Contributed to the development and implementation of link building strategies to improve clients' backlink profiles and domain authority.
    • Participated in client meetings and presentations, demonstrating strong communication and interpersonal skills.
    • Completed Merkle's comprehensive SEO training program, gaining a solid foundation in SEO best practices and industry trends.
  • Keyword research
  • On-page optimization
  • Technical SEO
  • Link building
  • Content optimization
  • Competitor analysis
  • Google Analytics
  • Google Search Console
  • Moz Pro
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • HTML
  • CSS
  • JavaScript
  • Education
    Bachelor of Science in Marketing
    09/2014 - 05/2018
    Boston University, Boston, MA